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*1ProfitModelsinChineseRetailing:Past,TodayandFuture20068Abstract:Fromtheperspectiveofrelationshipamongcustomers,retailersandmanufacturers,theauthorsestablishedaframeworkaboutretailer’sprofitmodelsincludingthelevelofcustomervalueandenterprise’sprofit.Onthebasisofthisframework,profitmodelsinChineseretailinghavebeenanalyzedindetail.WefoundthatprofitmodelsinChineseretailingmainlyfocusedonpricedifferenceofpurchaseandsalesbefore1990,whilefocusedonchargingchannelfeesbydisplayingmerchandisefrom1990topresent.Butinthefuture,idealprofitmodelsinChineseretailingshouldbethemutualwinrelationshipamongcustomers,retailersandmanufacturers.Thiskindofprofitmodelcouldberealizedthroughoptimizingofvaluechainofmanufacturer-retailer-customer,andcouldearningfrompricedifferenceofpurchaseandsales,cuttingdowncost,aswellasmerchandisedisplay.Keywords:retailermanufacturercustomerprofitmodel2%12.[3]+[4][5]12+++11.1953195419571960[6][7]198850520139.7%1415539%20802.3.119782781271984261222080297%284-5%3%1.1990199319955967843187199861040366.1%20633.8%10.2%1998[8]6002.32005502812707011p67.860.28***0.00074.600.18***0.00074.110.17***0.00074.390.11***0.00069.200.08***0.00077.090.07***0.00069.020.05***0.00069.470.03***0.00054.240.01***0.05774.560.00***0.93412***p0.0013.120263219962001[9]10200310%[10]2199710.34%199816.26%199923.7%13.3619992392200010010020039.9%57%5%1.5484030%-50%[11]2[12]2500-2000600015.1515.610.7810.8-4.37-4.851.2.3.,15-30%,20-30%5,820%10%3%-4%6[1]20053~4[2]200543~45[3]·J·200360~62[4]200339~40[5]··200419~21[6]1998127~272[7]2003348[8]19981998847[9]2003212~17[10]2005414~17[11]·200520052747[12]IBM200320052005322[13]20063112[14]·2003302~304[15]2005942~59[16]2005200570~128[17]··2002178~240[18]•W•1812005146~147E–Maillifei@em.tsinghua.edu.cnE–Mailhowardwxh@yahoo.com.cn8