中国零售类型研究:划分标准和定义

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10[1]185210[2]2060[3]Typeofoperation[4][5]20808090[3][6][7]2006-4-251000040031958-1965-.Classificationofretailformats,retailformats3123456789[8][9]12311······························11.1.traditionalgrocerystore2.conveniencestore••19723.supermarket[9]40025004.hypermarket60002500superstorecombinationsupercenter[11]1500300050[12]5.warehouseclub1[9]120[11]21.departmentstore50020%2500101070%502.discountstore2000[13]•discountstore[9]3.specialtystore.categorykillerstoreexclusiveshop4.homecenter[10]3.serviceretailing[9]1.directmarketing1.cataloguemarketingmailorder,email2.directmailmarketing3.tele-shopping4.televisionshopping30605.shoponnetwork2.directselling2005121[14]1.onetoone2.partyplansystem3.multileveldirectsellingvendingmachineT1.independent,2.chain[9]3.franchising2004.4.voluntarycooperativegroup[10]1.2.1.centralbusinessdistrict,CBD2.secondarybusinessdistrict,SBD3.neighborhoodbusinessdistrict,NBD114.string3.1.communityshoppingcenter510-353-7[8]30-503000-150002.regionalshoppingcenter1040-805-1580-1503super-regionalshoppingcenter10805-254.factoryoutletscenter[1].[M]..2003.[2].[M]..2004.[3].[J].19962[4].[M]..1994..[5].[J].20027.[6]..[M].2001.[7].[M]..2005.[8].[M]..2005.[9]•••••••R••••••.[M]..2002.[10]••.[M]..2004.[11]J..[M]..2004.[12].[M]..2004..[13]•.9[M]..1999.[14]••[M]StudyontheRetailTypesinChina:ClassificationCriteriaandDefinitionsLIFeiWANGGao(SchoolofEconomics&Management,TsinghuaUniversity,Beijing100084,China)Abstract:Inthispaper,theauthorsdeemedthatretailformatshouldbereplacedbyretailtype.ConsideringgeneralclassificationmethodsofretailingintheworldandcurrentsituationofChineseretailing,wediscussedtheclassificationcriteriaofChineseretailtype,thenputforwardthedefinitionofmainretailtypes,aswellasthesuggestionstoperfectnationalstandardof“ClassificationofRetailFormats”.KeyWords:retailtype;format;nationalstandard

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