外贸英语函电中文版

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PBL课程报告外贸英语函电写作原则及其运用“正确原则”在外贸英语函电中的应用学院经济与贸易学院专业国际经济与贸易年级班别2011级(5)班组号第1组组员姓名吴佩金何枫阳陈俊宇梁振宇曾之林指导教师易露霞2013年6月外贸英语函电写作原则及其运用摘要外贸函电是对外贸易活动中重要的沟通交往方式之一。熟练掌握运用撰写函电的语言特点及其写作原则,为之后的贸易活动创建良好的公司形象,提供良好的沟通环境,提高学生英文水平,并充分运用于各项贸易实务环节当中。本文通过对各项外贸英语函电的写作原则的梳理及通过收集各项原则的运用实例,使我们对外贸英语函电的写作有更深刻得体会。关键词:外贸英语函电、写作原则、运用AbstractBusinessEnglishCorrespondenceisanimportantwayofcommunicationskillsinforeigntradeactivities.Skilledinusingthelanguagefeaturesandwritingprinciplesofwritingbusinesscorrespondence,fortradeactivitiestocreateagoodcorporateimage,toprovidegoodcommunicationenvironment,improvethestudents'Englishlevel,andfullyapplyallthelinksintradepractice.BycardingtheBusinessEnglishcorrespondencewritingprincipleofcombingandcollectingtheprinciplesapplyinstance,thisarticleletushavemoreprofoundexperienceonBusinessEnglishcorrespondencewriting.Keywords:foreignbusinesscorrespondence,WritingPrinciples,Utilize目录1绪论......................................................................................................................................11.1外贸英语函电的写作背景及意义:...........................................................................11.2PBL的理解与实践体会................................................................................................22外贸函电的写作原则..........................................................................................................32.14C原则.........................................................................................................................32.2“7C”原则................................................................................................................32.3合作原则.......................................................................................................................42.4礼貌原则.......................................................................................................................43各项原则在外贸函电中的运用..........................................................................................53.1合作原则在外贸函电中的体现...................................................................................53.1.1数量准则.............................................................................................................53.1.2质量准则.............................................................................................................63.1.3关联准则.............................................................................................................63.1.4方式准则.............................................................................................................73.2外贸函电写作中的礼貌原则.......................................................................................83.2.1使用情态动词...........................................................................................83.2.2使用“bepleasedto、begladto、appreciate、lookforwardto”等...............83.2.3时刻牢记“thankyou”...................................................................................93.2.4使用“wesuggest、weareafraid”等语义模糊的词汇...................................93.2.6使用条件句.......................................................................................................103.2.7使用被动语态...................................................................................................103.2.8使用虚拟语气...................................................................................................103.2.9使用疑问句.......................................................................................................113.3外贸函电写作中的7C原则......................................................................................113.3.1完整(complete)...........................................................................................113.3.2正确(correctness).........................................................................................113.3.3清楚(clearness)...........................................................................................123.3.4简洁(conciseness).......................................................................................123.3.5具体(concreteness).......................................................................................123.3.6礼貌(courtesy).............................................................................................123.3.7体谅(consideration)......................................................................................134合作原则与礼貌原则的相互关系....................................................................................135总结:外贸英语函电的特点............................................................................................14参考文献..................................................................................................................................1511绪论1.1外贸英语函电的写作背景及意义:随着经济全球化进程的进一步加快和我国对外贸易的不断扩大,我国的对外贸易活动日益频繁。作为国际贸易的重要沟通手段,外贸英语函电在对外贸易中的地位越来越重要。外贸英语函电指在国际贸易交往中应用的信函、传真和电子邮件,是国际贸易买卖双方用于联系业务、沟通商情、咨询答复的主要途径和通讯手段。它反映了买卖双方所处的不同的文化、社会背景,代表了双方各自的利益。外贸英语函电的撰写看似简单,实则不易。它不同于私人信函,具有更为正式的格式特点和要求,且有英式和美式的差别。外贸英语函电的质量好坏直接影响到收信人对写信人的第一印象,甚至影响到生意是否成功。伴随着竞争激烈的涉外商务活动,外贸函电也日渐呈现出新的写作特点。首先,它具有明显的法律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