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2012届毕业（设计）论文题目武汉市社区零售商业发展分析专业班级工商管理02班学号0820020210学生姓名李传勇指导教师王平指导教师职称讲师学院名称管理学院完成日期：2012年05月20日目录目录············································································································Ⅰ摘要············································································································ⅢAbstract······································································································Ⅳ第一章、引言································································································11.1研究目的·················································································11.2研究背景·····························································································11.3研究意义······························································································21.4文献综述·················································································3第二章、武汉市社区零售业的现状························································52.1社区零售业的竞争现状······························································52.1.1社区零售商店的数量竞争·····················································52.1.2社区零售商店的价格竞争·····················································52.1.3社区零售商与大型超市的竞争···············································52.2社区零售业的成本利润现状························································62.2.1武汉市各个分区零售额情况··················································62.2.2武汉市社区零售业盈利情况··················································82.3社区零售商业物流配送现状························································92.3.1物流成本居高不下······························································92.3.2物流设备的现代化水平低····················································102.3.3物流配送模式选择不当·······················································10第三章、武汉市社区零售发展的优劣势及原因分析··································123.1武汉市社区零售业发展的优势及原因分析·····································123.1.1武汉市社区零售业发展的政策支持优势·································123.1.2武汉市社区零售业发展的地理位置优势·································123.1.3武汉市社区零售业发展的市场前景优势·································133.2武汉市社区零售业发展的劣势及原因分析·····································133.2.1武汉市社区零售业商店数量多、经营分散、竞争力弱··············133.2.2武汉市各个分区社区零售业零售额差别大经济发展不均衡········143.2.3武汉市社区零售业的物流配送现代化水平低···························14第四章、武汉市社区零售业的发展趋势及经营策略··································154.1武汉市城市社区零售商业发展趋势··············································154.1.1连锁化、规范化、集中化初见端倪·······································164.1.2物流配送模式将会大大改变·················································164.1.3高科技技术应用于社区零售业··············································174.1.4社区零售业的日益信息化—电子商务模式······························184.1.5品牌的创建有利于社区零售商业的长足发展···························194.2武汉市社区零售业的经营策略····················································204.2.1加快武汉市社区零售商的重组，实现规模经济························204.2.2加快完善武汉市社区零售业态和业态功能······························204.2.3优化社区零售商店的供应链管理，提升物流配送水平···············204.2.4建立社区零售商自有品牌····················································21参考文献·························································································22第五章、致谢···················································································24摘要社区零售商业是指以社区内居民为服务对象，以便民利民为宗旨，以优化居住环境、提高居民生活质量、满足居民综合消费为目标，提供日常生活需要的商品和服务的属地型商业。社区零售商业的服务对象主要是社区内的居民，应具备行业齐全、服务配套的特点，并以先进的商业业态和优美的商业环境，在满足社区居民日常生活需求的同时，更注重提供文化娱乐、休闲服务等多样化、个性化的综合消费。虽然社区零售商业在社区居民的日常生活中的重要性不言而喻，但是作为社会零售业不可或缺的一部分的社区零售业在我国的发展现状并不是令人满意，尤其是与国外发达国家相比较还有较大差距。在本文中先就武汉市社区零售业的现状进行分析，分析造成这种现状的原因，在找出原因后提出促进武汉市社区零售业发展的经营策略，通过一系列有效的经营策略促进武汉市社区零售业的长促发展。【关键词】零售业现状社区零售商零售业态电子商务ABSTRACTCommunityretailbusinessreferstothecommunityresidentsfortheserviceobject,byconvenienceandbenefitforthepurpose,inordertooptimizethelivingenvironmentandimprovethequalityoflife,meetresidentscompositeasthegoal,withdailylifeneedofgoodsandservicesapanagetypebusiness.Communityofretailbusinessserviceobjectismainlyofthecommunityresidents,shouldhaveindustryiscomplete,andthecharacteristicsoftheservicefacilities,andwithadvancedbusinessformatandbeautifulbusinessenvironment,andtomeetthedemandofthecommunityresidentsdailylifeatthesametime,paymoreattentiontoprovideculturalentertainment,leisureservicesdiverseandpersonalcomprehensiveconsumer.Althoughretailbusinesscommunityinthedailylifeofthecommunity,theimportanceoftheself-evident,butasanintegralpartofsocialretailcommunityretail'sdevelopmentpresentsituationinourcountryisnotsatisfactory,especiallycomparedwithforeigndevelopedcountriesandalargegap.Inthispaperthefirstcommunityretailinwuhancityareanalyzed,andtheanalysisofthepresentsituationofthereasoncausedthis,findoutthereasonsinputforwardtopromotecommunityafterwuhancitydevelopmentofretailbusinessstrategy,throughaseriesofeffectivemanagementstrategiestopromotecommunityretailinwuhanlongpromotingdevelopment.Keywords：RetailstatuscommunityRetailersretailformatsElectroniccommerceDevelopmentstrategy第一章引言1.1研究目的“社区零售商业是指以社区内居民为服务对象，以便民利民为宗旨，以优化居住环境、提高居民生活质量、满足居民综合消费为目标，提供日常生活需要的商品和服务的属地型商业。社区零售商业的服务对象主要是社区内的居民，应具备行业齐全、服务配套的特点，并以先进的商业业态和优美的商业环境，在满足社区居民日常生活需求的同时，更注重