沃尔玛零售链培训

Wal-MartStores,Inc.ConfidentialPage1RetailLinkCPFR®ALWAYSLOWPRICES.ALWAYSWAL-MART.CollaborativePlanning,ForecastingandReplenishmentWal-MartStores,Inc.ConfidentialPage2WHATISCPFR®??什么是CPFR??COLLABORATIVEPLANNING,FORECASTINGANDREPLENISHMENT合作性的计划,预测和补货‘ASINGLESHAREDVISIONOFCUSTOMERFORECASTEDDEMANDATSTORELEVEL’预测商场顾客需求的信息分享Wal-MartStores,Inc.ConfidentialPage3Purpose目的ProvideForecastManagers,BuyersandSupplierstheinformationtoimprovein-stockatstorelevelandreduceexcessinventorythroughoutthesupplychain.给补货员,采购和供应商提供信息,提高商场的現貨水平,减少整个供应链的额外库存.Wal-MartStores,Inc.ConfidentialPage4Goals目标•ImproveInstock提高現貨率•IncreaseSales增加销售•ReduceInventory减少库存Wal-MartStores,Inc.ConfidentialPage5SupplierBenefits供应商的益处•MoreConsistentOrderFlow订单流动更稳定•BetterProductionPlanning更好的生产计划•LessInventory较少库存Wal-MartStores,Inc.ConfidentialPage6CollaborationShouldbehappeningthroughoutallchannelsofthesupplychain.合作应该在整个供应链的所有环节来进行.Wal-MartStores,Inc.ConfidentialPage7SupplyChainincludes:供应链包括:•RawMaterialSupplier原料供应商•ProductionFacilities生产设备•Packaging包装•Transportation运输•Buyer/Supplier采购/供应商•ReplenishmentManager补货经理•DistributionCenters分销中心•Stores商场Wal-MartStores,Inc.ConfidentialPage8PlanningandForecasting计划和预测•Promotions促销•AvailabilityIssues有效性问题•TransportationIssues运输问题•Seasonality季节性•AssortmentChanges品类变更Wal-MartStores,Inc.ConfidentialPage9Replenishment补货•FillRates送货率•LeadTimes订单生成到店里最终收货所需的天数•InventoryOwnershipatStore商店库存•InventoryOwnershipatDC仓库库存•Promotions促销•Holidays节假日Wal-MartStores,Inc.ConfidentialPage10WhatinformationcanbefoundontheWal-MartCPFR®site…在CPFR上我们能发现什么呢...Wal-MartStores,Inc.ConfidentialPage11•WEEKLYSALESFORECAST周销售预测•HISTORICALSALES历史销售•ONHAND现货•ONORDER已订货•SEASONALPROFILE季节性销售趋势预测•STORESOUTOFSTOCK商场缺货•EVENTCALENDAR主题日历Wal-MartStores,Inc.ConfidentialPage12Let’stakealookattheCPFR®site…让我们一起来关注CPFR...Wal-MartStores,Inc.ConfidentialPage13TOACCESSCPFR®:进入CPFR:--RETAILLINK零售链--DOMYWORK--CPFR®Wal-MartStores,Inc.ConfidentialPage14ThefirstoptioninthemenubarunderCollaborationistheRevisionNotificationScreen.在左侧菜单中合作下的第一个选择是修正通知.Thisscreenindicatesifanycollaborationshavebeendoneonaparticularitem.这个屏幕指的是对于某个特定的商品有无做过合作预测.Thebuyer,supplierandreplenishmentmanagerallhavetheabilitytocollaborateandviewactivityonthenotificationscreen.在修正屏幕里,采购,供应商和补货经理都可以进行浏览.Acheckofffeatureisalsoincludedonthisscreen.Onceanitemisworked,theusermayclickontheboxtotheleftandtheitemwillnotbeshownuntilmoreactivityoccurs.核对特卖追踪也可包括在这个屏幕内.用户也可以勾选商品左边的方框,那么该商品就不会再出现直到有新的特征.Wal-MartStores,Inc.ConfidentialPage15RevisionNotification修正通知Revisionnotificationfor:-ForecastRevisions-CollaborativeMessagesClickonitemnumberlinktogotocollaborationscreen点击商品号可以直接去到合作屏幕Clickonmessagelinktogotomessagecenter.点击此处可直接进入信息中心.Clickonboxtonotshowrevision.点击方框将不会显示修改.Wal-MartStores,Inc.ConfidentialPage16Topullupitem(s)thatarenotlistedontherevisionnotificationscreen,clickonItemSelectionlocatedintheleftmargin.如果想找到在修正通知屏幕里没显示出来的商品,点击左侧菜单中的商品选择一栏.Exceptionscanbeidentifiedinnumerousways.商品选择可以通过多种途径来选择.–Itemnumber商品号–upc商品条码–stocknumber供应商货商号–6digitsuppliernumber6位数供应商号–9digitsuppliernumber9位数供应商号–fineline商品细分类–buyerid采购用户名Usermayalsospecifyallitemsorspecificitemtype.用户也可以指定所有商品类型或者是某个特定的商品类型.Wal-MartStores,Inc.ConfidentialPage17ItemSelection商品选择Wal-MartStores,Inc.ConfidentialPage18ITEMGROUPCREATION商品组建立Anitemgroupmaybeusedintheitemselectfunctiontopullbackexceptions.商品组也可用在商品选择中来筛选例外商品.Itisagoodwaytomonitorexceptionsonparticulargroupsie.Keyitems,OPP,etc.这是一个很好的方式去跟踪那些特殊商品,比如说重要商品,最低价位商品等等.Wal-MartStores,Inc.ConfidentialPage19ITEMGROUPCREATION商品组建立Thespecificitemstobeimpactedcanbeenteredinmanuallyortheusermaydoacopy/pastefromaspreadsheet.用户可以手工输入商品号,也可以从电子表格中用复制粘贴功能贴进去.Let’sseehowtocreatetheitemgroup…让我们来看看怎样创建一组商品...Wal-MartStores,Inc.ConfidentialPage20ITEMGROUPCREATION第一步--输入商品号第二步--给组商品命名第三步--点击“储存组”已存在的组商品可以通过供应商号或者建立者来查找.点击“搜寻”.已经存在的组商品会在此显示出来.Wal-MartStores,Inc.ConfidentialPage21ITEMGROUPCREATION商品组的建立Afteranitemgrouphasbeencreated,thesystemassignsanidtothatgroup.Amessagewillappearatthetopofthescreenprovidingthegroupnumber.当建立完商品组,系统会自动给这个商品组一个编号.该编号在屏幕的最上面会显示出来.Wal-MartStores,Inc.ConfidentialPage22CPFR®isdesignedtobeanexceptionbasedtool.CPFR是查询例外商品的基本工具.Exceptionsarebasedonthefollowingcriteria:以下的条件被视为例外:–OperationalCriteria营运标准•LostSales损失的销售额•PresentationInstock%库存率•ForecastedWeeksOnhand预测能支持的周数–ForecastCriteria预测标准•ForecastConfidence预测精确度•ForecastDifference预测差异•ForecastChange预测变化Wewilllookateachoneofthesemeasurements…接下来我们要逐一介绍每个衡量条件…...Wal-MartStores,Inc.ConfidentialPage23OperationalCriteria营运标准LostSales:salesforecast/7*daysoutofstock*unitprice预测销售/7*缺货天数*单价PresentationInstock:onhandqtycomparedtotheaveragedailysales[last4wkssales/28]andmaxshelfquantity.目前的现货对比平均每天的销售(前四周销售/28)和最大货架上限ForecastedWeeksOnhand:Thenumberofweeksthecurrentonhandwilllast,basedonforecastedsales根据预测销售,看目前现货能维持多少周的销量Thesupplier,replenishmentmanager,andbuyerneedtodeterminecriteriavaluesbasedonthedepartmentand/orcategorygoals.供应商,补货经理和采购需要根据不同部门或种类来制定衡量标准.Wal-MartStores,Inc.ConfidentialPage24ForecastCriteria预测标准Forecast