_韩流_对韩国旅游形象的影响

:2007201229;:2007204216:(1955-),,,,:(1966-),,,,:,,F593.13A10062575(2007)2022002120612(1,310035;2,),,;;;AtrialElaborationoftheImpactofKoreanWaveonTourismImageofKoreaTANGDaijian1,PARKChangKyu2(1TourismSchool,ZheJiangGongShangUniversity,HangZhou310035,China;2TheDepartmentofTourismLeisure,JeonnamProvincialCollege,Jeonnam,Korea)Abstract:ThepurposeofthisstudyistoanalyzetheimpactofKoreanWaveontheimageofKoreaasatourismdestination.WiththeexpansionofKoreanWave,itsimpactcanbefeltinvarioussocialandeconomicareas.Thefind2ingsinthisstudyshowthatthewavehasmadepositiveimpactsonpeopleschoosingKoreaastourismdestination.ThestudyalsoconcludesthatChinesetravelersinterestandawarenessofKoreahadsomethingtodowiththewave.Keywords:KoreaWave;tourismimage;attitudetotravel;impact,(Ashworth&Goodall,1988;Mansfeld,1992),1.(1998),,,Leeetal(2005),(visitor)(non2visitor),,,,,,,(1),3::,:,:20074212TourismScienceApril,2007Vol.21No.2©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(self-administeredquestionnairemethod)200653,,,,200327.83%,400,1200,990(82.5%),,33.UmandCrompton(1991),Leeetal(2005)5,Likert,3,,,5,,,,,5(1,5),51.106(10.7%),884(89.3%)SPSS(1)2.,,,KMOBartlett,KMO,1,(KMO)0.89,4441.562,Bartletts(Sig.0.0001),,(constructvalidity),0.88,(2)174,,,,15,,,18©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(%)(%)492(50.1)491(49.9)2020-3031-4041-505033(3.3)552(56.2)258(26.2)107(10.9)34(3.5)456(46.4)517(52.6)217(22.1)217(22.1)272(27.7)277(28.0)11(1.1)179(18.2)363(36.9)430(43.7)/76(7.7)197(20.2)237(24.1)104(10.6)45(4.6)6(7.7)39(4.0)132(13.4)3000RMB3000-5000RMB5001-10000RMB10000RMB383(39.0)407(41.4)139(14.2)53(5.4)2().738.732.704().700.591.559/.535.745.714.641.623.740.677.571.511/.727.6365.328(31.343%)1.401(8.239%)1.315(7.736%)1.022(6.014%):1)KMO(Kaiser-Meyer-Olkin)=0.8902)Bartlett=4441.562;=136;p=0.0003):4):Kaiser5)Cronbachs(=0.886)53.33%3()().726.692.669.667.486().822.740.696.753.657.649.786.745.529.4404.619(39.796%)1.499(9.992%)1.243(8.827%)1.033(1.105%):1)KMO(Kaiser-Meyer-Olkin)=0.8512)Bartlett=3742.331;=105;p=0.0003):4):Kaiser5)Cronbachs(=0.876)56.44%TourismScience19©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(3)3.,,,,4(4),8915%,6718%,5119%,1017%,489.5%(n=881)67.8%(n=667)51.9%(n=473)36.5%(n=361)10.7%(n=105)10.5%(n=103)32.2%(n=317)48.1%(n=511)63.5%(n=629)89.3%(n=879),2,()(),(5),4(),()(,,),(6),4,5NtP1.00667.04320992.00317-.09091801.00667.09339052.00317-.19650301.00667.11469542.00317-.24133061.00667.03703972.00317-.07793531.00659.09836172.00314-.20643421.00659.05029752.00314-.10556071.00659.01996292.00314-.04189661.00659.10847382.00314-.22765691.9690.0494.2870.0005.2900.0001.6870.0924.4880.0002.2780.0231.3020.1674.9610.000:1.00:;2.00:6NtP1.00473.19526182.00511-.18074131.00473.14633762.00511-.13545531.00473.12999432.00511-.12032741.00473.09176012.00511-.08493641.00464.17557782.00509-.16005521.00464.11744382.00509-.10706081.00464.14250772.00509-.12990881.00464.06910262.00509-.06299335.9970.0004.4590.0003.9520.0002.7790.0925.3010.0003.5180.0234.2820.1672.0610.040:1.00:;2.00:,,,,7(7),20©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(8),(),9NtP105.2730124879-.0326124105.2331195879-.0278470105.5980110879-.0714348105-.0580073879.0069292104-.0601893869.0072033104.2227274869-.0266555104.1589992869-.0190287104.5289988869-.06330942.9720.0032.5340.0116.6230.0000.6290.5302.6490.0012.4090.0161.7170.0865.8040.00080.181(33)0.103(33)0.191(33)0.085(33)P.000.001.000.0080.210(33)0.113(33)0.182(33)0.085(33)P.000.001.000.008:5(105,10.7%)9(9),,,(P=0.530),,,2,,47.61%,(49.52%),,,53.38%11.42%TourismScience21©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:[1]().:[D].,,2002.[2](),.[D].,2002.[3](),.[J].,2004(3):47-64.[4]().:[J].,1998(2):54-63.[5](),.[J].,2006(3):203-224.[6](),.:[J].,2004,(1):319-336.[7]():[D].,,2004.[8]().[R].2005.[9]().[R].2005.[10]()&.[R].2005.[11]Ashworth,G.&Goodall,B.Marketinginthetourismindustrythepromotionofdestinationregions[M].London:Routledge,1988.[12]Lee,C.K.etal.TheImpactofasportMega2Eventondestinationimage:thecaseof2002FIFAWorldCupKorea/Japan[J].Inter2nationalJournalofHospitality&TourismAdministration,2005,6(3):27-43.[13]Mansfeld,Y.Frommotivationtoactualtravel[J].AnnalsofTourismResearch1992,19:399-419.[14]Um,Seoho,Crompton,J.L.Therolesofperceivedinhibitorsandfacilitatorsinpleasuretraveldestinationdecision[J].JournalofTravelResearch,1992(3):344-356.(:)22©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.