基于网络营销的xx公司的物流调查研究

I摘要随着我国市场经济的进一步发展，随着网络的日新月异，以传统营销为主要营销渠道的企业渐渐体会到了网络营销带来的冲击。网络营销逐渐在企业中占据主导地位，成为其盈利的主要方式之一。在全国以及全球网络占据主要地位的今天，呼和浩特市通桥商贸有限公司如何在众多的竞争者中脱颖而出如何结合自身优势，克服自身缺陷，将网络营销顺利引进自己的管理体系。怎样处理好在营销过程中物流以及在物流中存在的问题。因此，对该公司的调查研究具有重大意义。本文主要采用PEST分析法、SWOT分析法分别对该公司在网络营销环境，以及物流和物流中存在的问题进行了分析和研究，结合在建材城中的实际观察，最终发现问题，解决问题，使得公司在原来的基础上更上一层楼。关键词：网络营销企业物流物流问题IIAbstractWiththefurtherdevelopmentofChina'smarketeconomy,withtheever-changingnetwork,thetraditionalmarketingenterprisesasthemainmarketingchannelsgraduallyappreciatetheimpactofnetworkmarketing.Networkmarketingisgraduallydominateintheenterprisetobecomeoneofthemainprofit.HohhotthroughBridgeTradingCompanystandoutinalargenumberofcompetitorsinthenationalandglobalnetworktoadominantposition,howtocombinetheirstrengthstoovercometheirdefects,thesmoothintroductionofthenetworkmarketingmanagementsystem.Fortunately,themarketingprocessinlogisticsandlogisticsproblemsinhowtodealwith.Therefore,thecompany'sresearchisofgreatsignificance.ThispaperusesaPESTanalysis,SWOTanalysis,respectively,ofthecompaniesinthenetworkmarketingenvironment,aswellaslogisticsandlogisticsproblemsinanalysisandresearch,theactualobservethecombinationintheTongqiao,eventuallyfoundtheproblem,solvetheproblem,allowsthecompanytothenextlevelonthebasisoftheoriginal.Keywords:networkmarketing,logisticsandlogisticsproblems目录摘要...........................................................................................................................................IAbstract..........................................................................................................................................IIIII1引言..............................................................................................................................................11.1国外文献综述.....................................................................................................................11.2国内文献综述.....................................................................................................................22建材行业发展现状.....................................................................................................................32.1建材市场在现阶段的发展情况........................................................................................32.2PEST分析..........................................................................................................................32.2.1PEST分析——政治要素......................................................................................42.2.2PEST分析——经济要素......................................................................................42.2.3PEST分析——社会要素......................................................................................52.2.4PEST分析——技术要素......................................................................................52.3在网络营销下建材公司的发展.......................................................................................52.4网络营销含义....................................................................................................................62.4.1网络营销的优点...................................................................................................72.4.2网络营销的缺点...................................................................................................72.5通桥建材城网络营销的SWOT分析.................................................................................72.5.1SWOT分析——优势(Strengths)........................................................................72.5.2SWOT分析——劣势（Weaknesses）..................................................................82.5.2.1通桥建材城在网络营销的投入资金方面明显不足...............................82.5.2.2通桥建材城发展能力欠缺.......................................................................82.5.2.3缺乏在逮专业方面的人才.......................................................................82.5.2.4通桥建材城的管理水平低．不能将网络营销运用自如.......................82.5.3SWOT分析——机会(opportunities)................................................................92.5.4SWOT分析——威胁(Treats)..............................................................................93通桥商贸在营销中存在的问题.................................................................................................103.1营销中一定要研究的内容——物流.............................................................................103.1.1通桥建材城的物流.............................................................................................103.1.2通桥建材城物流的缺陷.....................................................................................103.1.3通桥建材城现存物流整体上存在的一些问题.................................................113.1.4对通桥建材城存在问题的建议和对策.............................................................123.2通桥建材城物流下的客户满意度分析.........................................................................153.2.1客户满意度现今发展状况.................................................................................153.2.3通桥建材成怎样提升物流下的客户满意度.....................................................164总结...............................................................................................................................