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大连海事大学毕业论文二○○九年二月┊┊┊┊┊┊┊装┊┊┊┊┊┊┊订┊┊┊┊┊┊┊线┊┊┊┊┊┊┊潍坊市中小零售业物流发展策略研究专业班级：物流管理姓名：潘雪指导教师：李振福继续教育学院摘要目前，物流已被提升到企业三大竞争力之一的高度，特别对零售业的大规模发展产生着重大的作用。正是基于我国零售业的比较弱小的发展现状以及物流作为“第三利润源泉”在提高零售业竞争力中的巨大作用，本论文从零售业的物流角度，揭示了零售业物流的内涵，分析了我国零售业的物流现状及存在的主要问题，探讨了我国零售业的物流发展策略，提供了零售业的物流发展策略及其实施措施的一个总体决策模型，以求对我国零售业的物流发展有所启示，进而对我国零售业的发展有所贡献。本论文以潍坊市中小零售业物流为主要研究对象。在理论与实际相结合的基础上，通过对潍坊市中小零售业物流的分析，认清随着我国零售业的全面开放,零售市场的竞争日趋激烈。对于潍坊市中小零售企业而言,如何在竞争激烈的市场环境下通过发展物流谋求自身的长远发展也就成为急需解决的问题。关键词：零售业物流；发展；策略WeifangCityRetailLogisticsDevelopmentStrategyStudyAbstractAtpresent,thelogisticshavebeenupgradedtothecompetitivenessofenterprises,oneofthreehigh,especiallyforlarge-scaledevelopmentoftheretailindustryhadasignificantrole.ItispreciselybecauseofChina'srelativelyweakretailsectoraswellasthedevelopmentoflogisticsasthethirdprofitsourceintheretailsectorimprovethecompetitivenessofthegreatrole,thepapersfromtheretaillogisticspointofview,revealsthemeaningofretaillogistics,analysisChina'sretailandlogisticsstatusofthemainproblemstoexplorethelogisticsofourretaildevelopmentstrategy,providesretaillogisticsdevelopmentstrategyandtheimplementationofmeasuresinanoveralldecision-makingmodel,sothelogisticsofourretaildevelopmentsomeinspiration,andofourcountrycontributetothedevelopmentoftheretailindustry.Inthispaper,WeifangCityinsmallandmedium-sizedretaillogisticsasthemainstudy.IntheoryandpracticeonthebasisoftheWeifangCitythroughtheanalysisofsmallandmedium-sizedretaillogistics,andunderstandwiththefullliberalizationofChina'sretailindustry,retailmarketcompetitionisincreasinglyfierce.WeifangCityforsmallandmedium-sizedretailenterprises,howinthehighlycompetitivemarketenvironmentthroughthedevelopmentoflogisticspursueitsownlong-termdevelopmenthasbecomeanurgentproblem.Keywords:retaillogistics;development;strategy目录第1章绪论....................................................................................................................11.1论文选题的背景与意义..................................................................................11.2论文研究的主要内容与意义...........................................................................1第2章零售业物流及其发展现状................................................................................32.1零售业物流的概念...........................................................................................32.1.1零售业物流的含义...............................................................................32.1.2零售业物流的特点..............................................................................42.1.3零售业物流的分类...............................................................................52.2零售业物流的发展趋势...................................................................................62.2.1零售业物流发展现状分析...................................................................72.2.2零售业物流存在的主要问题分析.......................................................8第3章零售业的物流发展策略及其实施的总体决策目标....................................103.1零售业的物流发展策略及其实施措施的总体决策目标.............................103.1.1成本（C）...........................................................................................113.1.2质量（Q）...........................................................................................113.1.3柔性（F）...........................................................................................123.1.4效果（R）...........................................................................................133.1.5环境性（E）.......................................................................................133.2零售业的物流发展策略及其实施措施的总体决策模型.............................143.3本章小结.........................................................................................................15第4章潍坊市零售业物流的发展............................................................................164.1潍坊市中小零售业物流发展的重要性.........................................................164.1.1物流是零售业规模扩张的强力支撑.................................................164.1.2降低物流总成本是零售企业盈利的有效途径.................................174.1.3物流是零售企业提高核心竞争力的重要武器.................................174.2影响潍坊市中小零售业物流发展的主要因素.............................................184.2.1物流观念落后.....................................................................................184.2.2物流效率低下.....................................................................................194.2.3物流人才缺乏.....................................................................................19第5章潍坊市中小零售业物流发展策略研究..........................................................215.1潍坊市中小零售业物流发展策略.................................................................215.1.1充分认识现代物流的价值，重视物流观念的变革.........................215.1.2重视使用现代物流管理技术.............................................................225.1.3重视供应链管理，打造自己的供应链管理系统.............................225.2树立第三方物流观念，逐步实现物流配送市场化.....................................23第6章结论................................................................................................................25参考文献........................................................................................................................26潍坊市中小零售业物流发展