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1,2,3(1.,710049;2.,710061;3.,):,,:,,,;,,;,:;;;;:274:A:1000-2154(2006)06-0020-06:2006-03-20:(70372051;70318001):(1960-),,,,;(1964-),,,;(1952-),,,,,,(),[1],,[2]2004[3,4],,,:,?,,?,,?,():,[5],(),,[6],[7]6176No16Vol117620066BUSINESSECONOMICSANDADMINISTRATIONJue.2006©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[8]:,(),,[9]:,,AB,AB;,,AB,AB;,,ABB,AB,,,,,,,,,,H1:H1:,,(),(perception),[10](phenomenologicalexperience),(),(),,,(paired)[11],[12],,,,,,,,,,,[11]:,;,,,,,H2:H2:,(),,[13],,[14],,,?[15],,,,,,,126,,:©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:H3:,,(),20005,10,,,,352,227,[16],,,64,,(227)(T),,64,,64,,6464(),,,7;,,,1.,12,[17],(0=,4=,13),,(0.7),SSDPSRDP2.,(0=,4=,13)[11]RSDPRRDP3.()(SCOMP);,(RCOMP),3214.12,(1=,2=,3=,4=,5=)[16](0.7),CONF5.,:(RSDPi-RSDP)(RRDPi-RRDP),RSDPRRDPRSDPRRDP;,0,10-1DUMR:DUMR=0,DUMR=1,(DUMS)DUMS=0222006©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.=1,(DUMRS):(RRDPi-RSDPi)(SRDPi-SSDPi),,00,1DUMRS=0,DUMRS=1()H1H1H2,11(n=64)RRDPRSDPSRDPSSDPRCOMPSCOMPRRDP1.000RSDP-0.582331.000SRDP0.022-0.1671.000SSDP-0.437330.21130.0821.000RCOMP-0.578330.65233-0.24830.383331.000SCOMP0.36633-0.433330.36133-0.029-0.497331.000330.01();30.05()H1(H11H12),1:,(RCOMP)(RSDP)(SSDP),0.6520.383(p0.01);(SCOMP)(RRDP)(SRDP),0.3660.361(p0.01)H11,H11,(RCOMP)(RRDP)(SRDP)(p0.05),-0.578-0.248;(SCOMP)(SSDP)(p0.05),(RSDP),-0.433(p0.01)H12:()H2H2,,,RRDPSRDPRSDPSSDP1:RRDPSRDPRSDPSSDP0.0220.082,(p0.05),H2()H3H3,CONF(CONFCONF,[18]),DUMRDUMSDUMRS22,,(p0.05)CONF,1/CONFCONF,()CONF(),(DUMS)(DUMRS)(CONF),H3(DUMR)326,,:©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(CONF),H32(1/CONF;n=64)(B)(Beta)t(p)6.452E-020.00325.2450.000DUMR8.238E-030.0030.2902.4790.016DUMS-8.923E-030.003-0.307-2.5850.012DUMRS-9.609E-030.003-0.333-2.7810.007:F=7.014(p0.001);R2=0.260DUMRCONF?DUMRDUMRDUMS,,,,DUMRDUMS,DUMSCONFDUMRDUMS,DUMRDUMSDUMRS,DUMRSCONF,H3,,,,,:,,,,,,,,:,:,,,,,,,,,,,,,,:[1],.:[J].,2002,(3):117-124.[2].[N].,2002-07-02.[3],.,[N].,2004-03-18.[4],.,[N].,2004-03-11.[5].:[J].,2000,(1):11-14.[6]GlanzeWD,GoldensonRM.LongmanDictionaryofPsychologyandPsychiatry[M].NY:LongmanInc.,1984.422006©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[7]KaleSH.Dealerperceptionsofmanufacturerpowerandinfluencestrategiesinadevelopingcountry[J].JournalofMarketingResearch,1986,(23):387-393.[8]SternLW,El-AnsaryA.MarketingChannels(4thed.)[M].NJ:Prentice-Hall,Inc.,1992.[9]HeideJB,JohnG.Theroleofdependencebalancinginsafeguardingtransaction-specificassetsinconventionalchannels[J].JournalofMarketing,1988,52(1):20-35.[10]BaronRA,ByrneD.Socialpsychology(8thEd.)[M].Mass:AllynandBacon,1997.[11]GaskiJF.Distributionchannels:Avalidationstudy[J].InternationalJournalofPhysicalDistribution&MaterialsManagement,1988,18(5):16-33.[12]ShaverKG.Principlesofsocialpsychology[M].NJ:LawrenceErlbaumAssociates,Inc.,1989.[13]EtgarM.Sourcesandtypesofintrachannelconflict[J].JournalofRetailing,1979,55(1):61-78.[14]DuarteM,DaviesG.Testingtheconflict-performanceassumptioninbusiness-to-businessrelationships[J].IndustrialMarketingManagement,2003,32(2):91-99.[15]MagrathAJ,HardyKG.Astrategicparadigmforpredictingmanufacturer-resellerconflict[J].EuropeanJournalofMarketing,1989,32(2):91-108.[16]BrownJR,DayRL.Measuresofmanifestconflictindistributionchannels[J].JournalofMarketingResearch,1981,(18):263-74.[17]KumarN,ScheerLK,SteenkampJEM.Interdependence,punitivecapability,andthereciprocationofpunitiveactionsinchannelrelationships[J].JournalofMarketingResearch,1998,35(5):225-235.[18]HairJF,AndersonRE,TathamRL,BlackWC.MultivariateDataAnalysiswithReadings(4thEds.)[M].NJ:Prentice-Hall,Inc.,1995.AnEmpiricalStudyontheDependencebetweenRetailersandSuppliersZHUANGGui-jun1,ZHOUXiao-lian2,ZHOUNan3(1.XianJiaotongUniversity,Xian710049,China;2.XianInstituteofFinanceandEconomics,Xian710061,China;3.CityUniversityofHongKong,kowloon,Hongkong,China)Abstract:Abstract:Thispapertestedthreehypothesesrelatedtothemutualdependencebetweenretailersandsuppliersbyanalyzingthedatacollectedinasurvey.Theresultsshowthat,firstly,thestrongeronesintermsofcompetencywouldbemoredependedonbytheircounterparts,whiletheweakeronesintermsofcompetencywouldmoredependontheircounterparts;secondly,therewereconsiderabledifferencesbetweentheretailersandthesuppliersinperceptionsofmutualdependence.Thirdly,thedifferenceswerepositivelyassociatedwiththeconflictperceivedbythesuppliers.Keywords:dependence;retailer;supplier;competency;conflict()526,,:©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.