零售市场的特点与竞争结构

©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(28)20037JournalofDongbeiUniversityofFinanceandEconomicsNumber4(GeneralSerialNo128)July,2003(,116025):,,,,:;;;:F127:A:100824096(2003)0420014207,,,,;,,,,,,;,(),,,,,,,,,,,,,,,,,,,11:(1),;(2),,;(3),,;,,,,,,:2003205215:(1962-),,,,,,:©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(4),,,,,,,,,,,(),,,,,,,,,,,,21,,(B1R1Holdren),,,(E1H1Chamberlin),,,,,,,,,,(),,;,,,,,(W.Alderson),,,,:(1);(2);(3);(4)();(5);(6),,,,,(),,,,,,,,,,:(1),,,;(2),,51©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(3),,,,,():(1),,,;(2)(),,,,,,,,(H.Smith),(M.Hall),4:(1),,,();(2);(3),;(4),,,:(1),,,;(2),,;(3),;(4),();()31,,,,,3:(1);(2)();(3),;,,3,,,,,,;,,,,,3,,,,,,,3,,(1)11,,612003428©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(,)(,),,,:,,,,(),(),,,;,,,,,,,,,,,,,,,,:(1),,,;;,,,,,(2),,,,(3),,,,,,PB(4),,71(Brand,E.)1963,1966(Hollander,S.C.),,,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(),()(5),,,21,,,,,,,;,,;,,,,,,,,,,,,,,(),4,(),,NB()PB(),NB,,,PB,,PB,,:(1)NB,,,,NB,(2)PB,NBNB,NBPB,PBPB(3)PB,,PB,(4),NB,PB,,PB,,PB,,,,,NB,PB,,(),,,,NB,,,,,,(P.Kotier),812003428NB,,,,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(A.Ghosh)(S.L.Malaffer2ty):,,,,,,,,,,,,,3,,(agglomerationtheory)(principleofminimumdifferentation),,,,,,,,,,,,,(centralplacetheory),,,,(),3(rawofretailgravitation)(),(),()(),,(),,,(),,,(),,,,,,,,,,,,:(1),,,,,,,,(2):,,;,,(3),,,,,91©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(4),,,,,,,,(5),,,,,,,,,,(6),,,,,,(7),,,,,,,,,,,:[1]B.R.Holdren1TheStruchureofRetailMarketandtheMarketBehaviorofRetailUnits119591[2]H.E.Chamberlin1TheTheoryofMonopolisticCompe2tition,seventhedition119561[3]W.Alderson1MarketingBehaviorandExecutiveAc2tion119571[4]W.Alderson1DynamicMarketingBehavior119651[5][]1[M]1,19931[6]H.Smith1RetailDistribution,seconded119481[7]M.Hall1DistributiveTrading,AnEconomicAnaly2sis119481[8][]11,19711[9][],1[M]1,19871[10]P.Kotler1MarketingManagement,10thed1120001[11]S.Brown1RetailLocation:AMicro2scalePerspec2tive119921[12][]1[M]1,19751FeaturesandCompetitiveStructureofRetailSaleMarketXIAChun2yu(SchoolofBusinessAdministration,DongbeiUniversityofFinanceandEconomics,Dalian,116025,China)Abstract:Retailsalemarketisnotakindoffullcompetitivemarket,theExistenceofdifferentkindofbusi2nesses,thechoiceoflocationofshops,theverticaltransactionrelationsofretailersandfirms,wholesalersandupstreamenterprisesarethemostimportantmonopolisticfactorsinretailsalemarket,thesefactorsdeter2minefeaturesandcompetitivestructureofretailsalemarket1Keywords:Businesses;choiceoflocationofshops;verticalrelations;businesscircle(:)022003428