ConfidentialCompanyNameBusinessPlan____________________________________________________________________________________________________________________________________________________ConfidentialandProprietary1/16ConfidentialityThisbusinessplanisthepropertyoftheCompanyandisconsideredtobestrictlyconfidential.Itcontainsinformationintendedonlyforthepersontowhomitistransmitted.Withreceiptofthisplan,recipientacknowledgesandagreesthat:i)intheeventrecipientdoesnotwishtopursuethismatter,thisdocumentwillbereturned,attheaddresslistedaboveassoonaspossible;ii)therecipientwillnotcopy,fax,reproduce,divulge,ordistributethisconfidentialplan,inwholeorinpart,withouttheexpressedwrittenconsentoftheCompany;iii)alloftheinformationhereinwillbetreatedasconfidentialmaterialwithnolesscarethanthataffordedtoyourowncompanyconfidentialmaterial.ThisBusinessPlancontainsforward-lookingstatementswhichinvolverisksanduncertainties.TheCompany'sactualresultscoulddiffermateriallyfromthoseanticipatedintheseforward-lookingstatementsasaresultofcertainfactors,includingthosesetforthunderRiskFactorsandelsewhereinthisBusinessPlan.CompanyNameBusinessPlan____________________________________________________________________________________________________________________________________________________ConfidentialandProprietary2/16TableofContentsEXECUTIVESUMMARY....................................................................................................................3MISSIONSTATEMENT.......................................................................................................................4INDUSTRYANDMARKETPLACEANALYSIS..............................................................................5DESCRIPTIONOFTHEINDUSTRYANDMARKET.....................................................................................5CUSTOMERSANDMARKETSEGMENTATION..........................................................................................5COMPETITION........................................................................................................................................5THEBUSINESSOPPORTUNITY...............................................................................................................6THEINNOVATION–PRODUCTORSERVICEDESCRIPTION................................................7OVERVIEWOFTHEPRODUCTORSERVICE.............................................................................................7PRODUCTBENEFITS..............................................................................................................................7TECHNOLOGY........................................................................................................................................7PRODUCTCOMPARISON........................................................................................................................7FUTUREPRODUCTROADMAP................................................................................................................7THEBUSINESSSTRATEGY..............................................................................................................8THEBUSINESSSTRATEGY.....................................................................................................................8METHODSOFDOINGBUSINESS.............................................................................................................8FUTUREOPPORTUNITIES.......................................................................................................................8MARKETINGANDSALES.................................................................................................................9MARKETRESEARCH..............................................................................................................................9MARKETINGPLAN.................................................................................................................................9TARGETMARKETS................................................................................................................................9RESEARCHANDDEVELOPMENT................................................................................................10OPERATION/MANUFACTURING................................................................................................11MANAGEMENTANDOWNERSHIP...............................................................................................12FUNDSREQUIREDANDTHEIRUSES..........................................................................................13FINANCES............................................................................................................................................14ASSUMPTIONS.....................................................................................................................................14SALESFORECAST................................................................................................................................