商务方案企划书

商务方案设计实习——商务企划书班级：英103班指导老师：小组成员：BusinessPlanAddress:123JiangshanStreetChangchun,JilinTelephone:0431--4501007[MagicBakery][2013-10-16]TABLEOFCONTENTSI.ExecutiveSummary(综合概要)II.CompanySummary（公司概要）2.1NameandOwnership(名称与所有权)2.2LocationandFacilities（位置与设施）2.3MissionStatementandObjectives（企业宗旨与目标）2.4BrandandLogo(品牌与标示)2.5KeyPersonnel（重要人员构成）III.OperationalPlan(经营计划)3.1ProductorServiceDescription（产品或服务介绍）3.2SourcesofRawMaterials(原材料来源)3.3ProductivityorServiceCapacity(生产或服务能力)3.4QualityControlingPlan(质量控制计划)3.5CompetitiveAdvantages（竞争优势）IV.MarketAnalysis（市场分析）4.1IndustryAnalysis(行业分析)4.2CustomersOrientation（消费群定位）4.3.Pricing（定价）4.4Sales(销售额)4.5Promotion（促销）吉林建筑大学外国语学院商务方案设计I．ExecutiveSummaryOurcompanywasformedasapartnershipinOct2013inChangchuncity,byinresponsetothefollowingmarketconditions:StartupopportunitiesexistinProductTheneedforuseofefficientdistributionandfinancialmethodsintheseoverlookedmarkets.Wehaveseveralcustomerswhoarewillingtoplacelargeorderswithinthenextthreemonths.Severalotherprospectivecustomershaveexpressedseriousinterestindoingbusinesswithinsixmonths.Wepreviouslyownedacompanythatwasactiveinthewidgetmarkets.OverthepastfewyearsIspentmuchtimestudyingwaystoimproveoverallperformanceandincreaseprofits.Thisplanisaresultofthatstudy.Tothisend,weneedinvestmentfromprivateindividualsandcompanies.Atotalof￥10,000isbeingraisedwhichwillbeusedtofinanceworkingcapital,plantandequipment.Thecompanywillbeincorporatedandcommonstockissuedtoinvestors.Thecompanywillberunasapartnership.II.CompanySummary2.1NameandOwnership(名称与所有权)○1MagicBakery○2Partnership2.2LocationandFacilities（位置与设施）Ourcompany'slocationisinjiangshanbusinessstreet.Therehasmanyuniversitiesanditisthemostprosperousareasinjingyue.wecanprovideaconvenientshoppingenvironmentforthestudents.Ourcompany'smainfacilitiesarerefrigeratoroventablesandchairsofallkindsofsmalltools.2.3MissionStatementandObjectives（企业宗旨与目标）Missionstatement:Toprovidequalityproductandservicetoourcustomer.Objectives:longterm:Presentmarketisestimatedat￥10000.Ourgoalformarketshareis60%.Wewanttobeconsideredbyourpeerstobethemarketleaderinsalesasevidencedby:Tradeindustryawards.Highendofscaleinfinancialratios.Majormarketshare.Technicalexcellence(awards,honors,etc.).Communityinvolvement(Rotary,UnitedWay,etc.ShortTerm:Marketsharegoals1.FirstYear40%.2.SecondYear45%3.ThirdYear50%4.FourthYear65%.2.4BrandandLogo(品牌与标示)吉林建筑大学外国语学院商务方案设计2.5KeyPersonnel（重要人员构成）aCashier,awaitresses,twoPastrychivesIII.OperationalPlan(经营计划)3.1ProductorServiceDescription（产品或服务介绍）1.Bread:Toast:Toastisbreadthathasbeenbrownedbyexposuretoradiantheat.Madewithgrainflourandheating.Totakewheatflourasthemainmaterial,yeast,egg,oilastheadjuvantmaterials,Thebakeraddswatertoformadough,whichislayeredwithbutter,rolledandfoldedseveraltimesinsuccession,thenrolledintoasheet,inatechniquecalledlaminating.Theprocessresultsinalayered,flakytexture,similartoapuffpastry.Toastrichinprotein,fatandcarbohydrate.Asmallamountofvitaminsandcalcium,potassium,magnesiumandothermineralsarealsocontainedinit.soit’seasytobedigestedandabsorbed.Pineapplebread:PineapplebreadisakindofsweetbreadfromHongKong,becausepineapplebreadbysurfacegoldenroasted,concave-convexcrustlikepineappleforitsname.Pineapplebreadoutersurfaceofthecrust,generallybythesugar,eggs,flourandfattobake,isthesoulofpineapplebread,forordinarybreadwithtaste,hotbreadisbettertoeat.Meringuetodocrispsweet,andthebagbodyissofttasty.2.Biscuits:○1Creativecookies:Don'tneedluxuryingredients,aslongasthesimple,ordinarymaterialsintheireverydaylife,toplayalittlebitofcreativity,canchangetheCreativecookies.3.Cake:吉林建筑大学外国语学院商务方案设计Fruitcake:Somefreshfruitwithsomejam,fruitjuice,fruitgranulejamismadeasthemainrawmaterialsofafruitflavorsofmoose.(apple&Kiwifruit)Creamcake:Creamcakeisabutterthecakeonthesurfaceofapastryproducts.Creamcakeconsistsofflour,sugar,oil,butter,andeggs,madeofthesematerialswithrichnutrition,highwatercontent.Creativecake:Inthebakingindustryappearedinthecourseofthedevelopmentofacombinationofavarietyofculturalformsofemergingintheformofthecake.So-calledcreativecake-isbasedonthetraditionalformofthecakefromtheproductionprocess,exteriorintoculturalform,exteriordecorationonthethemeofinnovation.Creativecakereferstothepracticalfunctionoffoodtomeettheproductitself,inappearanceintothepursuitoffashion,personalization,spatialbakingacake.Creativecakemoreprominentcharacteristicsisthatitnotonlymeettheproductutilityfunction,butwithingeniousdesign,innovationandinspirationandsoonelements,makethelifeofthecompactisrelaxed,addtothepleasuresoflifeandwork.Isbecauseofthesecharacteristics,makingthequalityoflifeuptoanotherlevel.Potcakeisakindofcreativecake,pottedplantisnamedaccordingtoshapeofthecake,becauselikeshapeandpottedplants,buttheinsideoftheearthisactuallymadethecakeismadeandbebecome,verydelicious.4.Pizza:Fruitpizza:Pizzausuallyapproachisusingthefermentationofpitacoveredwithtomatosauce,cheeseandotherfruit,andcomposedofoventobake.Meatpizza:ThiskindofPizzausuallyapproachisusingthefermentationofpitacoveredwithtomatosauce