商务英语写作教案

严谨规范求真铸魂淮安信息职业技术学院备课笔记共32页第1页Part1WritingWhenMakingApplications(1)1.layoutandconventionsofletterwritingProcedure:I.Leadingin：5minutesSaysomethingabouttheteachingarrangementofthistermandhowtostudythiscourse.Andthenaskstudentstopointouttheadvantagesanddisadvantagesofthefollowingwaysofcommunicationandmakeaconclusionthatletteristhebasisforcommunicationforbusiness.II.TeachingContents:40minutesa.Themainpartsofbusinessletters1)theletterhead2)theinsideaddress3)thedate4)thesalutation5)thebodyoftheletter6)thecomplimentaryclose7)thesignatureb.Theoptionalparts1)thereferences2)thespecialmarkings3)thesubjectline4)thecarboncopynotation5)theenclosurec.FormofabusinessletterIndentedformatisthetraditionalBritishpracticewiththeheadingusuallyinthemiddleandthedateontheright-handside.Thecomplimentaryclosemaybeinthecenterorcommenceatthecenterpoint.Witheverynewlinetwoorthreespacesareindented.Alsoeachparagraphindentsbyfiveorsixspaces.Blockformatisnowthemostpopularpracticeofdisplayingbusinessletters.Itsremarkablefeatureisthatalltypinglines,includingthoseforthedate,insidenameandaddress,salutation,subjectheading,eachmessageparagraphandcomplimentaryclose,beginattheleft-handmargin.Thesemi-blockedformatisthemixtureoftheabovetwoformats.Thefirstlineofaparagraphislinedupwiththeleftmarginandthereisanextrablanklinebetweenparagraphstosignalthestartofanewparagraph,butthewriter’saddress,date,closingandsignatureinformationareindented.d.EnvelopesaddressingTheprinciplesofaddressingenvelopes:accuracyclearnessappearanceIII.Exercises30minutesElementsofBusinessLettersandTheirPositionsintheLetter:1)Sender’sname:ChinanationalLightIndustrialProductsImport&ExportCorporation,DalianBranch2)Sender’saddress:111RenminRoad,Ningbo,China3)Sender’sE-mail:[e-mail]4)Sender’stelephonenumber:0574-881322265)Sender’sReferenceNumber:WDF/LNIV.SummaryGiveabriefsummarythisclassIV.Homework:严谨规范求真铸魂淮安信息职业技术学院备课笔记共32页第2页Part1WritingWhenMakingApplications(2)2.applyingforjobvacancies1.Teachingtask:JobapplicationLetter2.Teachingtargetandobject:(1)Enablethestudentstowriteajobapplicationletterwithpropercontents,formatstructureandlanguage3.Teachingfocus:(1)Howtowritealetterinordertoapplyforajob4.Teachingmethod:freewriting--–commentary--–discussion---guidedwriting---commentary–-comparisonwiththesamples---summery5.Teachingprocedures:(1)Checkingthestudents’assignments:Askoneofthereviewpanelstodotheclassroomreport..Tellingtheclasshowtheyreviewedthelettersafterclass,whatproblemstheyhavefoundandwhatsuggestionstheywouldliketomake.Showtheclasstheirsampleletterwithdetailedcorrection.a.Theteacherdoestheclassroomreportabouttheassignment.(2)Letstudentsknowtheteachingtasks,targetandteachingfocusforthislecture(3)Thewordoftheday:apply:v.tomakeaformalrequest,theusualpatternoftheverbisapplytosb.forsth.E.g.I’dliketoapplytothepublishersforpermissiontoreprintanextract.Itsnounformisapplication,meaningaformalrequest.(4)Thequotationoftheday:“Treatotherpeopleasyouhopetheywilltreatyou.”ByAesop(5)Askthestudentstowriteajobapplicationletterinclassinanywaytheythinkappropriate.andaskoneofthemtowritehisorherletterinthecomputerdirectly.(6)Broadcastoneortwostudents’writingssoastodiscusswiththeclassproblemsinthecontent,formatandlanguageinthesewritings;(7)Discusswiththeclasstheimportantpointsconcerningthispieceofwriting:(Afterthediscussionthestudentsshouldknowthatinwritingwehavetobeclear:towriteforwhataparticularpurpose,forwhataparticularreader,andinwhatform)a)Whatisthepurposeofthiswritingtask?Applyingtoworkinaunit/companyofajointventure(Fieldwhichdeterminethecontents.);b)Whatistherelationbetweenthewriterandreader?Writerandreader:astudentorawouldbeemployerandanunknownforeignmanager(Tenorwhichdecidesthedistance:maximum;andpowerbetweenthereaderandwriter:thereaderhasamaximumpoweroverthewriter,whichdecidesthestyle:formal);c)Whatisthemodeofwriting?Isittobereadortobespoken?Whatistheform?Whatisthelanguage?WrittentobereadintheformofanEnglishletter.WhatistheformatofanEnglishbusinessletter?Heading^insideaddress^salutation^reference^purposeandinformationaboutyouandaboutthejobrequirements^expectationandthanks^complimentaryclose^signatured)Whatarethenecessaryelementsandoptionalelementsinthecontent?Thenecessaryelements:personalinformationobjectiveeducationbackgroundworkingexperiencesaskingforconsiderationexpressingthanks严谨规范求真铸魂淮安信息职业技术学院备课笔记共32页第3页complimentaryclosesignature(handsignatureandprintednameofthewriter)Optionalelements:AgeMaritalstateYoursexYourfamilymembersHealthstateSkills,interestorhobbiesunrelatedwiththejobYourbirthplaceYourreferencesThereforethesemanticstructureforjobapplicationletterisasfollows:Heading^insideaddress^thewriter’spersonalinformation^objective^education^workingexperience^(skills/strength^interests^references,etc.)^askingforconsideration^expressingthanks^complimentaryclose^signaturee)Howaretheseelementsexpressedbythegrammaticalandthelanguageexpressions?Tenses:mostlythepresent,thepresentperfectandthepasttensesusedindifferentparagraphs;Words:wehadbetteruseformalwords.(8)Showthestudentssom