中国城市居民旅游目的地选择行为研究

3(49201006):1995210;:19962053123415(1,200062;2,350007;3,362000;4,710069;5,200234)3394,4,,90,,,,,19921994,4,4,,33941111,,,,145,,(015km)90%,(15km50km)40%70%,,,52219973ACTAGEOGRAPHICASINICAVol.52,No.2MAR.,1997©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.1Tab11Visited-ratestodestinationsindifferentdistancesbyChineseurbanresidents015km:15km50km:50km500km500km1500km1500km94165615681826166148810651531142818610941269144910231018148810461459104110281891125915521129191419,,,,(recreationalactivityspace,RAS),,,,,,,500km1500km20%40%,1500km5%30%,,,,,,1500km6%;,,,,,,1500km,20%1,1Fig11Spatialfragmentationofvisited2rateofChineseurbanresidents37%15km,24%15km50km,21%50km500km500km,18%,500km1500km12%,1500km6%,:1,;80%500km(1)112,,,,24500km,,8952©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.2(500km)Tab12Urbanresidents’travelingdire-ctionalbiasinlargescale(500km),,,;;,,:2,,(50km500km),,,,,,,,(6113%)(27%)(7719%)(3413%)(5319%),,,,,250km,500km:3,250km2Fig12Preferencestoremote2destinationandnear2city2destinationbyurbanresidents113,,,,:2,,,,992:©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.3Fig13RelationshipbetweenbehaviorandattitudeoftravelingtodestinationsinZhejiangofShanghainese,3,,,,,,(1989),,,,,,,,,,,,,,,,:4,,;2,,4,21143394,55192%,44108%,,(:)11271,,,,2,,,00152©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.212,,,,,2049,5059(33133%),4049(20139%),,,,,,,1019,41125%,,213,,,,,,(200400),4Fig14EducatedlevelsoftouristsobservedinXi’anTabletForestandHuashanMt.,,,,,214,,,,(4),67%,47%,,,(24%)1012:©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.1..,1994,49(2).2SmithSLJ.RecreationGeography.London:LongmanGroupLimited,1983.3..,1989.ASTUDYONDESTINATIONCHOICEBEHAVIOROFCHINESEURBANRESIDENTSWuBihu1TangJunya2HuangAnmin3ZhaoRong4QiuFudong1FangFang5(1DepartmentofTourismStudies,EastChinaNormalUniversity,Shanghai200062;2DepartmentofChi2neseLanguageandLiterature,FujianNormalUniversity,Fuzhou350007;3DepartmentofTourismStud2ies,UniversityofOverseasChinese,Quanzhou362000;4DepartmentofCityandResourceStudies,North2westernUniversity,Xi’an710069;5DepartmentofGeography,ShanghaiNormalUniversity,Shanghai200234)KeywordsChineseurbanresidents,destinationchoicebehavior,spatialfragmen2tationofvisited2rate,characteristicsoftouristsAbstractThreethousandthreehundredandninety2fourquestionnaireswerereceivedrespectivelyfromShanghai,Xi’an,ChengduandChangchunduring19921995.Dataaboutdestinationchoicebehavioroftherespondentsinthe4citieswerecollectedanddealedwithcomputer2aidedtechniques.Travelingbehaviorsdiscussedinthispaperincludebothtouristsandleisurersinthepopulationofurbanareas.Anaveragevisited2ratewasusedtodemonstratedistancedelayofdestinationutilitiesbyurbanresidents,whichconsistedofthatofthefirstfivefavoritedestinationsinurbanarea(015kmfromorigin),suburbanarea(15km50km),andbeltsaroundcitywithradiiof50km500km,500km1500kmandthatmorethan1500km.Destinationssituatedinurbanareahaveameanvisitedrateof91.2%,suburbanareahas59.5%,beltaroundcitywithradiiof50km500kmreaches52.1%,500km1500kmreacheds29.9%,andthatmorethan1500km14.9%.Takingthetotalmarketfragmentationofacityas100,morethan80ofitdistributedwithinadistancelessthan500kmfromthecity.Totaldestinationchoicebehaviorbeyond500kmofacitywasbiasedtowardothercitiesandsitesnearthem,butnotdestinationsofscenicspotsfarawayfromthem.Andthosecitieswhichweremorefavoritebyurbanresidentsoftenlocatedalongcoastalbelts,includingDalian,Qin2huangdao,Beijing,Tianjin,themediumsizedcitiesintheShandongPeninsular,thecitiesintheChangjiangDelta,Amoy,Shenzhen,CantonandHaikou.Themaindestinationchoicebehavior20152©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.fromacitybythosenon2localresidentsdominantlyoccursinarangeof250kmawayfromthecity.Therewasadistinguisheddifferencebetweendestinationchoicebehaviorandattitude.Mostoftherespondentshadastrongpreferencetodestinationslocatedfarawayfrommetropoli2tanareawithbeautifulsceneryandclearairandwaterintheirattitudeforrecreation,whilemostofthemactuallyhadabehavioroftravelingmoreoftentodestinationsinthemetropolitan.Twofactorscausedabovephenomenaofcontradictions:variousnaturesofthedestinationswillchangetheactualvisitedrateofit;determinants,besidesattitude,especiallyunderthecircum2stancesaroundtourists,wouldinfluencedestinationchoicebehaviorgreatly.Characteristicsoftouristsandleisurersalsohadimportantimpactondestinationchoicebe2havior.Adifferenceexistedbetweenmaleandfemalerespondentsintheiremissiveness,malerespondentsoccupieda55.92percentofthetotal,whilefemaleoccupied44.08percent.Maleandfemalerespondentshadslightdifferentpreferencestodestinationtypes.Agegroupsdetermineddestinationchoicebehavior.Siteofscenicspotsfarawayfromthemetropolismeansmoredifficultiesfortourists,anditisnotsurprisedthatyoungpeoplehadmorepreferencestothemthanthosewhowereolder.Atthesametime,eldersappearedmoreinterestedinsiteswithrichhistoricandculturalcontentsthanyoungpersons.Occupationstoacertainextentdeterminedincomeanddestinationchoicebehavior.Respon2dentsofso