会展与旅游学院

1会展与旅游学院课程代码：343.009.3课程名称（英文）：PrinciplesofEventManagement课程名称（中文）：会展管理原理学分数：3周课时：3预修课程：商务管理原理、管理概念主要内容：Theparticipantsunderstandthatsuccessfuleventsrequiresystematicplanningandorganisation.Theylearnthefundamentalideasofplanningandorganisation.Theygettogripsintensivelywiththeservicecharacterofevents.Studentsunderstandthatqualitymanagementisoneofthecornerstonesofasuccessfulevent.Theyknowthemainmethodsandtechniquesoftheprojectmanagementindustryandcanapplythemappropriately.课程代码：343.028.3课程名称（英文）：EventLogistics课程名称（中文）：会展物流学分数：3周课时：3预修课程：主要内容：本课程以物流管理知识为基础，主要教授物流管理在会展业中的应用。主要内容包括物流管理的发展历程、物流管理的基础功能，物流和供应链管理、物流信息系统与记述、仓储管理、会展物流客户需求管理、会展物流计划与实施方法等。课程代码：课程名称（英文）：PrinciplesofEconomics课程名称（中文）：经济学原理学分数：3周课时：3预修课程：主要内容：Thestudentsshallattainageneralcomprehensionofthefunctioningofthemarketeconomy2andshallknowtheroleofthestatewithinthemarketeconomy.Theeffectsofdifferentmarketformsandofstateinterventionsinthepricefixinginthemarketandthewelfarearetobeanalysedandassessed.Furthermoreeconomic-politicaldecisionsshallbeunderstoodandassessedinthesettingofthenationalaccountsandvariouspoliticalconceptions.Besidesthatthestudentsgettoknowthepoliticalprotagonistsandinstitutionsonanationalandinternationallevel.课程代码：243.012.3课程名称（英文）：ServicesMarketing课程名称（中文）：服务营销学分数：3周课时：3预修课程：主要内容：Thestudentsunderstandtheimportanceofamarket-orienteddesignofthevalue-addedchainofcompanies,anddeepentheirknowledgeintheareasof“SupplyChainManagement”and“Marketing”.Theygettoknowtheprinciplesandmethodsofthedesignandoptimisationofmarketingandlogisticsprocesses.Theinterfacesandinterdependenciesofbothareasbecometransparent.课程代码：243.001.3课程名称（英文）：Accounting课程名称（中文）：会计学学分数：3周课时：3预修课程：主要内容：Thestudentsknowhowtomakeupcommercialsingle-entityandconsolidatedfinancialstatementsaccordingtonational（HGB：GermanCommercialCode）andinternational（IFRS：InternationalFinancialReportingStandards）accountingregulations.Theyhavedetailedknowledgeofthecalculation,reportandassessmentofannualstatementcomponentsandtheirpositions.Theymasterthecoherencebetweencommercialandnationaltaxlaw.课程代码：343.018.3课程名称（英文）：PrinciplesofBusinessManagement3课程名称（中文）：商务管理原理学分数：3周课时：3预修课程：经济学原理、服务营销主要内容：Thestudentsgettoknowthebasicprinciplesofbusinessmanagementandthevaluechainprocess.Theyshallbeabletofitintheelementsofthevaluechainagainstthebackgroundofthefactorsofsuccessinthemarket.Furthermoretheyshallknowandbeenabledtoapplymanagementandorganisationtechniques.课程代码：243.013.3课程名称（英文）：ManagementConcepts课程名称（中文）：管理概念学分数：3周课时：3预修课程：经济学原理、服务营销主要内容：⒈Deepeningandwideningoftheoryandpracticeofmanagementbyunderstandingtheunderlyingconcepts.⒉Identifyingandmakinguseofthelinkagesbetweenconceptsandtoolsofmanagement.⒊Fosteringofpersonalskills,inparticularstudyskills,workingwithothers,conceptualthinking,presentationandcommunicationskills,managingyourself.⒋Gettingusedtoworkingwithavarietyofmedia（includingalearningspace）andapplyingvariousteachingandlearningskills.IntheEnglishmodulealso：⒌ApplyingandimprovingyourEnglishlanguageskillsasregardslistening,comprehension,speakingandwriting.OpportunitytohaveyourproficiencyofEnglishcertifiedforthelabourmarket（TOEIC）.课程代码：443.008.3课程名称（英文）：CommunicationandKeyQualifications课程名称（中文）：商务交际基础学分数：3周课时：3预修课程：各英语基础课4主要内容：Thestudentsshalldiscerntheimportanceofkeyqualificationsfortheirprofessionalsuccessandshalldevelopmotivationtoextendboththeirmethodicalandactingcompetencesandtheirpersonalandsocialcompetences.Thestudentsshalldevelopadistinctabilitytocommunicateandshallknowhowtoactonaninterculturallevelinanappropriateandbeneficialmanner.Theaimistoenablethestudentstobeawareofcommunicativeprocessesineverydaylifesothattheycandocument,systematize,analyse,evaluate,visualiseandlearn,withinapredeterminedperiod,howtopresentthemselvesandactauthenticallyandprofessionally.课程代码：243.011.3课程名称（英文）：TheEventMarket课程名称（中文）：会展市场概论学分数：3周课时：3预修课程：主要内容：Uponcompletionofthismodule,thestudentsknowandunderstandthesubstantialtypes,functions,andobjectivesofevents.Theyarrangeeventsasinstrumentsoflivecommunication.Theyunderstandthestructureandcompetitivenaturewithintheeventeconomy,inparticularBusiness-to-Businessesevents.Theyunderstandthetasksandresponsibilities（fromthepointofviewofenterprises,federations,aswellasserviceproviders）requiredtoproduceasuccessfulevent.Theyunderstandthateventsareaninstrumentoflocationmarketing,andtheregionalsignificancetherebyattached.课程代码：343.011.3课程名称（英文）：ParticipationatTradeFairsandExhibitions课程名称（中文）：企业参展基本原理学分数：3周课时：3预修课程：会展市场概论、会展管理原理主要内容：Studentsareabletodrawupaconcept,toorganise,implementandevaluatetradefairparticipationforcompaniesandorganisationswhenitisacaseofasmalltomedium-sizedfairstand.Inthecaseoflargefairstandstheyareabletotakeoverpartprojectsindependently.5课程代码：343.019.3课程名称（英文）：ManagementofMarketingEvents课程名称（中文）：营销活动管理学分数：3周课时：3预修课程：会展市场概论、会展管理原理、商业展览会管理、企业参展基本原理主要内容：Studentsareabletocreateaconceptofforsimplecorporateeventsofeverykindandtoorganise,implementandevaluatethem.Inthecaseofmorecomplexeventstheyareabletoworkindependentlyonpartprojects.课程代码：343.020.3课程名称（英文）：ManagementofCon