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：1000-8462（2010）01-0150-06———12111.1001012.100101。“”。“”“”“”“”。F590A《》“”20051050[1]。。“”。。。LenM.Hunt[2]JoGuiver[3]LynneSiemens、[4]BrentA.Lovelock[5]。[6][7][8][9][10]。。。112[11]。50km2km。。、、、、、、、、、、、、、。、、、、、。、、、。。、。1130km318km150km。214。2009-10-18；2009-11-222008FY110300。301Vol.30No.120101ECONOMICGEOGRAPHYJan.2010、、。15。、、。1Fig.1ThepositionofNangqianinQinghaiprovince2Fig.2ThepositionofDanaValleyinNangqianCounty2、[12-15]。。2.12.1.1B1。①C11。、、、、、②C12。③C13。、、、、。2.1.2B2。①C21。[16]。②C22。、、、。。③C23。、、。④C24。、。。2.1.3B3。①C31。。②C32。。③C33。。2.210。1.0。[17]。ExpertChoice101。11513Fig.3TheeffectfactorsonthetourismdevelopmentofDanaValleyScenicSpot1Tab.1JudgmentmatrixAB1B2B3B111/32B2315B31/21/51Incon0.01B1C11C12C13C11154C121/511C131/411Incon0.001B2C21C22C23C24C2111/31/41/3C223111C234112C24311/21Incon0.01B3C31C32C33C3111/21/2C32211C33211Incon0.00022。。。320088—910030。3.1、2Tab.2TheweightandtypesoftheeffectfactorsonthetourismdevelopmentofDanaValleyScenicSpot0.0970.0720.0580.0480.0260.2940.1890.1710.0260.019。“。”83。89。8“”3323.08%“”3020.98%“”2517.48%“”2316.08%“”149.79%“”128.39%“”64.20%。2225%。3.2“”63。3030。“”2225.88%“”1821.18%“”1720.00%“”1517.65%“”55.88%“”44.71%“”44.71%。1523044.1。。3。“”“”“”。3“”。3Tab.3Thesequenceofimportanceofsubjectiveeffectfactorsontourismdevelopment/%/%23.0820.9817.489.794.200.2940.1890.1710.0260.01921.1820.0017.655.884.7112345、。。15。、、、。“”“”“”“”。。4.2“”“”。、。、。4.3。“”“”。。“、、”。55.1“”1153“”、4。“”。“”“”“”。“”“”。4Fig.4Tourismdevelopingmodeofscenicareaconstructingorientation。“”。。5.2“”。“”。“”。“”“”、“”、。5、。。5Fig.5Tourismdevelopingmodeofmarketconstructingorientation“”“”、“、”、“、”。“”、。[1].[J].2007(1)106-108.[2]LenM.HuntPeterBoxallJeffreyEnglin,WolfgangHaider.Remotetourismandforestmanagementaspatialhedonicanalysis[J].EcologicalEconomics200553101-113.[3]JoGuiverLesLumsdonRichardWestonetal.Dobuseshelpmeettourismobjectives?Thecontributionandpotentialofschedu-ledbusesinruraldestinationareas[J].TransportPolicy2007(14)275-282.[4]LynneSiemens.Challengesfacedbyrural/remotetourismbusi-nessesonVancouverIslandanexploratorystudy[J].JournalofEnterprisingCommunitiesPeopleandPlacesintheGlobalEcono-my20071(4)308-320.[5]LovelockB.A.Planestrainsandwheelchairsinthebushattitu-desofpeoplewithmobilitydisabilitiestoenhancedmotorisedaccessinremotenaturalsettings[J].TourismManagement2009(3)1-10.[6].———[J].200217(5)58-61.[7].———15430[J].2004241129-133.[8].———()[J].200519(4)38-43.[9].[J].200750112224.[10].———[J].200929(5)856-860.[11].[J].2004738-41.[12].———[J].200823852-57.[13].[J].()200128(3)327-332.[14]WangJihuaGuoHuaichengetal.AssessmentofTourismRe-sourcesintheRutogAreaofTibetBasedonanAnalyticHierar-chyProcess[J].ActaScientiarumNaturaliumUniversitatisPekin-ensis200440(2)287-295.[15].[J].2006262346-348.[16].[J].199752(2)97-103.[17].[J].200726663-65.THE“MARKETCONSTRUCTINGORIENTATION”MODEOFTHETOURISMDEVELOPMENTINREMOTESCENICSPOT———TAKINGDANAVALLEYSCENICSPOTINTHREERIVERSSOURCEAREAASACASESTUDYSUNKun1，2，ZHONGLin-sheng1，CHENGSheng-kui1(1.InstituteofGeographicalSciencesandNaturalResourcesResearch，CAS，Beijing100101，China；2.GraduateUniversityofCAS，Beijing100101，China)Abstract:Thetourismdevelopmentofremotescenicspothasitsowndisciplineandspecificity.TakingDanaValleyScenicSpotinThreeRiversSourceAreaasanexample,thispaperbuildstheindexsystemofeffectfactorsonthetourismdevelopmentinremotescenicspot;calculatestheweightofeachfactorwiththemethodofAHP;verifiestheresultofAHPanalysisthroughquestionnaireinvestigation.Theresultshowsthatthelowerlevelofvisitingeasinessisthemostimportantfactorthatrestrictsthetourismdevelopmentofremotescenicspot.Thispaperbelievesthatthetourismdevelopingmodeof“scenicareaconstructingorientation”neglectstoimprovethevisitingeasinessofdestination,butthemodeof“marketconstructingorientation”devotestotheconstructionofthemarketcondition—visitingeasiness.Sothelattermeetstherequirementofthetourismdevelopmentofremotescenicspotmore.Keywords:remotescenicspot；DanaValleyScenicSpot；visitingeasiness；marketconstructingorientation1978—。。E-mailzkydlsly@163.com。1155