包头市旅游形象定位研究

223Vol.22No.320083JournalofAridLandResourcesandEnvironmentMar.2008:1003-7578(2008)03-128-0631,2,1,1,2,1,2(1.,100101;2.,100039):,,,:;;:F592.7:A,,10915-11126,4015-4244230,37,13,,,,,,,,,,:1),,;2),,,,;3),,,,,,[1],,,,,,,,[2]11.1,2070,[3][4],2090[5],:1)[6,7],;2),[8,9][10]3:2007-1-8:(40571059):(1974-),,,,,E-mail:[e-mail][11][12][13];3),[14],,,,;4),,,,1Fig.1Themodeloftourismimagepositioningbasedontourists’perception:()()()[15],,[16][17][18][19][20][21][22][23][24][25][26][27]1.2,,,,,,,(1)21Tab.1ComparasionsofexistingimagesofBaotouCity2050:,;,;,,,,:,2060,,;,,,,,,,,;,,;,,,,,,2090,,19952001,,2001,156,5795,118,8.2,GDP3.3%,,,:9213,1,,,,,33.1,,,,:,,;,;,,,,:,;,;;;3.2,:,;,,,,,,,,,,,,,,,,,,:4A(),(4A)(3A);;;3.3[28],,6(2),,,,(3637)50%60%50%60%,:ET=Td-0.55(1-r)(58-Td):Td14h,r14h,ET25.6,,,,,;,32(:)Tab.2ThecomparisonofsummerairtemperaturebetweenBaotouandsomeimportanttouristsoucecities19.824.025.824.419.4()13.018.420.518.412.119.125.226.625.519.418.823.327.827.723.625.627.228.428.126.90312225.6,20,,19911997(68)(30%)(80%)32,19911997,80,,,,:I=0.5(D+0.125S-Q),25,,(4),3Tab.3Themonthlyhyther-indexesofBaotouCityinsummer678915.218.216.78.14Tab.4Touristclimateindexesofsummerholidayindifferentcities26161613201721203.4,,,,,13010m2,30%,20022005,,;200544.1,:1),,;2),,,,,,;3)(),,,,:,5Tab.5ThetourismimagemeaningofTheleisurecityofgrassland(1);(2);(3);(4);(5),;(6)(130);(7)(,);(8),,:(1),,(2),,,,,,,,,4.2,,1313,,,,,2Fig.2ThesystemoftourismimageofBaotouCity(2):4.2.1,[29],,,,,:,;;();4.2.2,,,()[30],,;,,4.2.3,,,,,,,,,,,,,5(),,,,,(),,[1],.[J].,2001,21(4):496-512.[2].[J].,2004,25(1):51-56.[3].[J].,2006,20(1):47-52.[4],.(CI)[J].,1996,11(1):48-52.[5],.[J].,2004,19(2):92-96.[6].:[J].,1995(3):122-126.[7].[J].,1999,19(3):96-100.[8].[J].,1995,10(3):29-31.[9].[M].:,1996,183-185.[10].[J].,1997():49-52.23122[11].[J].,2000,20(6):563-568.[12].[J].,2000,15(1):63-67.[13],.[J].,2002,17(4):34-37.[14],.[J].,1996,11(1):24-28.[15],,.[J].(),1999:84-87.[16],.[J].,2000,15(5):1-4.[17].[J].(),2004,30(7):121-124.[18].[J].(),2004,20(4):12-14.[19],.[J].(),1998(1):66-69.[20],,.SWOT[J].,2004,18(3):1-7.[21].[J].,2001,16(2):81-83.[22].[J].,2004,11(1):46-49.[23],.[J].,2005,19(6):62-66.[24].[J].(),1998,20(5):12-17,94.[25].[J].,1999,9(6):73-77.[26],.[J].(),2005,23(1):84-87.[27],.[J].(),1999,29(4):357-360.[28].[J].,1989,12(3):46-50.[29],,.[J].,2005,19(2):105-110.[30],,.[J].,2002(3):24-26.ResearchonTourismImageofBaotouCityZHANGXian-yu1,2,LIUJia-ming1,WUYue-hu1,2,LIUAi-li1,2(1.InstituteofGeographicalScienceandNaturalResourcesResearch,CAS,Beijing100101;2.GraduateSchooloftheChineseAcademyofSciences,Beijing100039,China)AbstractTourisminBaotouCityhasdevelopedquicklyinrecentyears.However,theimageofBaotoutourismhasnotbeenaccuratelyestablished.ThepreviousimageofBaotouCitywasnotsuitablefortourism,therefore,newimagefortourismshouldbesetup.Throughtheoreticalanalysisandpracticecomparison,itwaspointedthattherearetwokeyfactorsdeterminingtheestablishmentoftourismimage:thelocalspecialityofBaotouCityandthecore-roleofvisitors’perception.Bycarefulanalysis,thenewtourismimageofBaotouCityisdefinedasgrandsummerresortongrassland.Keywords:citytourismimage;imagepositioning;BaotouCity3313