北京奥运会对提升青岛体育旅游产品优势的分析

广西师范大学硕士学位论文北京奥运会对提升青岛体育旅游产品优势的分析姓名：梁佩申请学位级别：硕士专业：体育教育训练学指导教师：赵芳20090401I:::::OOGDP5DII4PIIITheAnalysisabouttheAdvantagesofSportsandTouristProductsinQingdaoaftertheBeijingOlympicGamesPostgraduate:LiangPeiSupervisor:ProfessorZhaoFangSubjectmajor:thetrainingofsportseducationResearchArea:thetheoryandpracticeofbasketballteachingGrades:2006ABSTRACTTheopeningofBeijing’sOlympicGamespushesournation’ssportsandtourismforwardahistoricpeakstage,acceleratingthefurtherdevelopmentofsportandtourismandadvancingthemonanewstep.Firstly,theOlympicpromotestheinternationalimageofthehostcity,especiallytheGDP’sincreaseineconomy,thedevelopmentofotherrelatedindustries,theimprovementofenvironment,theriseofemploymentetc.,whichprovidesthefundamentalprotectionforthedevelopmentofsportsandtourism.Secondly,theOlympicprovokepeople’senthusiasmparticipatinginsport,drivingthefastdevelopmentoftheproductsofsportandtourismandtheadvancementofmulti-culture/pluralism.ThesailingboatmatchinOlympicisthepowerfulbrandfactorforthecityestablishmentinQingdaoandissignificantfortheadvancementofthecitycompetitionforceandtourism.ThesustainableeffectofOlympicisanimportantfactorforkeepingtheadvantageofsportandtourism.Theproducts,aimingatsportingexercise,entertainmentandvariouswatchfulsportmatches,togetherwiththeattemptofsportstimulationandchallenges,areflourishingwithvarieties,becomingthenewflashpointintourism.ThestudyobjectofthethesisistheproductsofsportandtourisminQingdaoaffectedbyBeijing’sOlympic.Throughalargenumberofdocuments,books,newspapersandperiodicalsaboutthesportandtourism,aswellasthestudyresultsoftourismandthetheoryofsport,thethesismadeasummaryabouttheconnotationoftheproductsofthesportandtourismintheory,andanalyzestheinnerrelationshipbetweenBeijing’sOlympicandthepromotionoftheproductofthesportandtourismanditsoveralldevelopingtrend.Inordertoguaranteetheauthenticityofthethesis,italsoanalyzesthesituationandthepracticingsurveyoftheproductsofsportandtourisminQingdaoafterBeijing’sOlympicbyusingthemethodsofdocumentanddatacollection,questionnaire,observation,interviewandsyntheticstatistics.ThroughtheanalysisofoverallinfluenceontheundertakingcityafterBeijing’sOlympic,itcanseethatasacitytoundertakethesailingboatmatch,Qingdaoholdsitsoutstandingadvantageincityenvironment,culturalatmosphere,infrastructure,economyIVdevelopmentandindustrystructure,especiallyitscreativetourism.Andthecompetitiveandfavorablefactoralsogreatlysupportsthedevelopmentofsportandtourismproducts.Beijing’sOlympicacceleratestheintegrationofQingdao’sOlympictourismeconomyandcityleisureeconomyandprovidesaniceeconomicenvironmentandculturalenvironmentforthesportandtourism.Inaddition,itprovidesextensivedevelopingroomforthetourvacationareas,tourismresortsandtheestablishmentoftourismitems,andincreasesthequantityoftheproducts.Therefore,itpromotestheusingrateofsportandtourismresourceswiftly.Inordertomeettourists’needsbasedondifferentsportandtourismstylesandarrangements,thethesisorientatesitselfthrough5Dstep,includingnote-taking,decision,discriminationanddesign.Itadoptscooperativeadvertisingandpromotionforsale.TheindustryofsportandtourisminQingdaoisstillinaoriginalstage.ItshouldcountonthefavorablefactorcreatedbyBeijing’sOlympictoensureandenhanceitsmarketcompetitiveforceanditsadvantagesduringthedevelopingprocess.TodayitshouldexertitsprioradvantageofferedbytheOlympictoimprovetheadvantageoftheproductsofsportandtourismfromfiveaspects:Firstly,attachingimportancetotheneworientationoftheproductexploration,andintegratingthesportcultureintotheproductstoemphasizetheirhumanisticdesignwiththeuseoftheresource-creationexplorationmodelinsteadofthesingleexplorationmodel.Secondly,exploringtheadvantagesoftheresourceofsportandtourismtopresentthearrangementoftheproductcombinationandimprovetheconnectionoftheproductcombination,andusingthemarketingof4Padditionalelementstocarryoutfourstrategies,includingdesignpackage,designplan,personnelandcooperativepartner.Thusitcancopewiththeever-changeablemarketandstrengthenthecooperativepromotionwithcreationandservice.Thirdly,inordertoconsolidatethemarketofthesportandtourisminQingdaoandmeetpeople’sdemandsforthemultipleneedsofthesportandtourismafterBeijing’sOlympic,itshouldcreatethespecializedproductsandpresentthetopicalfeatureofthesportitem.Fourthly,thebrandofthesportandtourismproductsneedstoadoptthecitybrandofQingdao“thecityofsailingboat”,becausethebrandestablishmentofsportandtourismproductsneedstoattracttourists’attentionthroughthebrandimagewithrichculturalconnotation,presentingthecreation.Fifthly,inordertoensurethedevelopmentoftheadvantageofthesportandtourismproductssafely,itneedstohavethesupportsfromthegovernmentandotherrelatedenterprisesanddependsonthefavorablepolicytointegrateresourceandpromotesthemulti-partiescooperationandseeksforthejointdevelopment.Meanwhile,itcannotignorethecultivationofthetourismelites/talentstoenhancethequalityoftheserviceandmaintainthesustainableadvantagewiththetalentsstrategy.Keywords:BeijingOlympicGames;Improvement;theSportandTourismProductsinQingdao;AdvantageI: