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WakingupinsideanenormoustentintheSaharaDesertinMorocco,youareunlikelytomissanyoftheluxuriesthatcomewithatop-endhotelsuite.Privatebodyguardspatroltheareawithgunstoensurethatyouaren'tattackedbywildanimals.Thisreflectsanewtrendinluxurytravel.Chinesepeoplewithdeeppocketsareincreasinglyenjoyingsuchkindsoftripsaroundtheworld,withmanypreferringtovisitplacesthatarelessfrequentedbyothers.PopulardestinationsincludetheArcticandAntarcticpoles,thatcouldcostbetween120,000and250,000yuan($20,000-40,100)perperson,andTanzaniaandKenyainEastAfricawherewildanimalsareinabundance.Thosewhopreferluxurytoursareveryrichandtiredofordinarydestinations.TheyliketheSaharaDeserttours,saysCaoXia,aseniortouradvisertoAbercrombie&KentChina,anarmofaWesternglobalhigh-endluxurytouroperator.SherecentlyaccompaniedagroupofChinesetouriststoMorocco.AccordingtoCao,suchtoursaren'tjustaboutextravagantaccommodationandfood.Peoplegettoknowaboutlocalculturesandlifestylesinawaythatfeelsmoreauthentic.YangMengyue,apublicitymanagerfortheChinesemarketingconsultancyHHtravel.com,sayshigh-endcustomersdemandself-fulfillment,beitthroughleisurelytripsorvigorousadventuretravel.HHtravel.comisahigh-endbrandofCtrip.com,amajortravelwebsiteinChina.Otherthanbigforeigncompaniesthatfocusonluxurytrips,therearemanydomestictouroperatorsandonlineagenciesthatofferthemaswell.Yangsaysthesecustomersaremostlymultimillionairesagedbetween40and55,manyofwhomarecompanyexecutives,privateentrepreneursandcelebrities-someevenwiththeirownaircraft.HHtravel.comisofferingan80-dayluxurytouraroundtheworldstartingfromFebruary,at1.25millionyuanperperson,coveringdozensofUNESCOWorldHeritagesites.About10seatswerepurchasedimmediatelyafterthecompanyannouncedtheoffer.Customersofluxurytourspreferprivacyandsmallgroups,Yangsays.AccordingtoChenChen,marketingmanagerofAbercrombie&KentChina,VIPservicesincludetakingcustomerstotheworld'siconictouristsitesbeforeoraftertheregularhoursforvisitorssoastoavoidlargecrowds.LocalexpertsonhistoryorartarelikelytoaccompanyguestswhooptforVIPservicestotouristsitesandintroducethemtocultures.ChensaysthatscholarswithdegreesinartwilltalkabouttheexhibitsinmuseumswithtouristsandprofessionalphotographerswillshowthemhowtotakepicturesintheAntarcticregion.GuestscanalsodinewithlocalsandlearntomakelocalhandicraftsuchasItalianpuppets,sheadds.Customizedtripshelpvisitorsrealizetheirdreams.Someguests,forinstance,wanttoseetheslumsinJordanandonlyanexperiencedguidecanassuretheirsafety,Chensays.Butnoteveryoneinthebusinessofferssuchcustom-madetours.Ourstandarditinerariesarewell-designedaftermarketresearch.Theyhavevariousthemesandcanmeetthedemandsofhigh-endcustomers,YangsaysofHHtravel.com'spolicy.Despitethegrowingtrendinluxurytourism,ChensaysthatmoreandmoreChinesecustomersareneededtomakethebusinessboom.SomeChinesemiddle-classpeoplearealsojoiningin.WangJingkun,41,spentlessthan200,000yuanonhercruisetotheAntarcticinFebruary.NowsheplanstotakeanothercustomizedtriptocatchaglimpseoftheauroraborealisneartheNorthPole.Althoughsuchtoursareexpensive,Wangsaysthatshedoesn'tmindpayingbecauseoftheservice.ShecitesanexampleofatriptoEgypt,whereriotshadbrokenoutonthestreets.Thelocalguidestookgoodcareofherandaskedthepolicetoaccompanyherthroughsensitiveareas,shesays.In2012,WangquitherjobasamanagementstafferatacorporationinBeijing,totravelinChinaandabroad.Shehasbeenunemployedsincethen,spendinghersavingsontravel.AccordingtoXuTing,deputysecretary-generaloftheBeijing-basedInternationalTourismStudiesAssociation,withpeople'slivingstandardsrising,thedemandforluxuryandcustomizedtripsisalsoincreasing.Luxurytripsaremorethanhighconsumption.It'sabouthumanityanddetailedservices,fromconsultationsuntiltheendofthetour.Agenciesshouldalsohaveemergencyplans,Xusays.grrghef85tyg英语资料