剑桥商务英语试卷

（试卷A）20-20年第学期《剑桥商务英语》期末考试试卷班级：姓名：学号：题号IIIIIIIVⅤ总分得分Ⅰ.FillintheblankswiththeproperexpressionfromAtoJaccordingtothecontext.(10points)1.A:CanyoutellmehowtogettotheWhiteSwanrestaurant?B:Sure.Keepstraightonthisroadandturnleft._______.A:Thankyou.2.A:Canyoutellme_______?B:Verynicerooms.Theyhavebalconiesandbathrooms.Theyareonthesixthflooroverlookingthecity.3.A:___________________?B:Yes.I’dlikeacupofcoffee,ifwe’vegottime.4.A:____________?B:Yes,certainly.Thesearestarters,andthesearemaincoursesandthesearedesserts.5.A:Hello,Ithink__________________.B:Ohdear,whatseemstobetheproblem?6.A:Mr.Brown,_______________?B:Inmyowncase,Ithinkthereshouldbeflexibletimemanagement.Itisefficient.7.A:MissCastle,Ithinkyoumayhaveforgottentosendustheinvoiceforlastorder.B:Really,letmecheck---Oh,dear!Iamsorry.______________.I’llsendthematonce.A:It’sperfectlyallright.8.A:MissJones,_______________?B:Ihaveagoodrelationshipwithmypresentemployers.ButIfeelthatmyprospectsarelimitedthereandthattherewouldbemorescopeformytalentswithalargercompany.9.A:Excuseme,________________.B:Certainly.Youcantakethenumber89bus,andgetoffatthefifthstop.Thenwalkabout100meters.A:Thankyou.10.A:Sarah,whatdoyouthinkofthenextyear’ssalescampaigninCanada?B:Well,thereisachancethatitwillsucceed.________________.ACanyouhelpmewiththemenu?BIt’smyfault.CMaybeormaynot,it’shardtotell.第1页共8页DTheremayhavebeensomemisunderstandingsaboutourlastorder.EWhatkindofroomsarethedoublerooms.FWhatareyourviewsonthis?GWhichbusshouldItaketogettotheHiltonHotel?HWouldyouliketohaveadrinkbeforeweleaveforthecity?IWhyyou’dliketoleaveyourpresentcompanyandjoinus?JYoucan’tmissit.Ⅱ.Fillintheblankswiththecorrectmeaningoftheconceptionsandtheabbreviations.(10points)11.FourPs’ofTheMarketingMix:_______,______,_______,________.12.FourStagesofPromotion(AIDA):________,________,________,________.13.S.W.O.Tstandsfor:________,__________,____________,___________.14.TheUSPstandsfor:______________________.15.CIFistheabbreviationof_____________________.Ⅲ.Readingcomprehension.(35points)Part1:Fastreading.Lookatthestatementsbelowandtheinformationaboutjobadvertisementsinthesquare.Whichjob(A,B,C,D)doeseachstatement16-20referto?Youneedtousesomeoftheselettersmorethanonce.16.Experienceinadvertisingwouldbehelpfulinthisjob.17.Thisjobwouldprobablysuitsomebodywhohasworkedinthepurchasingdepartmentofalargechainofstores.18.Threeyears’experiencewouldnotbeenoughforthisjob.19.Forthisjobitwouldbeusefulifyouhavestudiedhowtocarryoutsurveysintoconsumerattitudes.20.Inthisjobyouwouldtakechargeofaproductwhichhasbeenonthemarketformanyyears.AB第2页共8页ProductmanagerThiscompanyhasatpresentabout30%ofthemarketandaremoverofmorethan500million.Thepersonappointedwillhaveresponsibilityforalong-establishedproductwhichisahouseholdname.Experienceintheinsurancemarketisnecessary,andabackgroundinaccountancywouldbehelpful.GroupProductManagerThisisarareopportunitytoworkataseniorlevelforamarketleaderinthefoodindustry,locatedinthenorthofthecountry.ThepersonappointedwillreportdirectlytotheMarketingDirectorandtakefullresponsibility,foraturnoverinexcessof80millionandateamofthreemanagers.Applicantsneedtohaveaminimumoffiveyears’experienceinproductmanagement.Amarketresearchqualificationwouldbeanadvantage.CDPart2:Comprehensivereading.Readthearticlebelowaboutrecruitingandmanagingstaff,andchoosethebestanswertothequestionfromA,B,CandD.Asamanagerintheserviceindustrysector,I’velookedathundredsofCVsinmytime.Theyarenotnecessarilytheblanddocumentssomebossesmightthinktheyare!Theyarefulloflittlepointerstowardsindividuals’personalitiesandsuitabilityforthejob.ThefirstthingIalwayslookatisanapplicant’semploymentrecord.Icheckforcontinuityandstability.Ifsomebodyhasalonglistofpreviousjobs,allofvaryinglength,alarmbellsstartringing.Ratherthananirregularroutefromjobtojob,whatIhopetoseeisstablecareerprogression.Whatdoestheircareerpathlooklike—isitallstepsforward,oraretherealotofsidewaysmoves?AndIamalwayspleasedtofindafamilypersonwithchildren,becauseinmyexperiencetheytendtoberesponsibleandreliable.IneverrelyonCVsalone.Wegetapplicantstofillinoneofourownapplicationforms.Weaskwhythey’veapplied,whattheiraspirationsandpersonalgoalsare,andalsoabouttheirinterestsandhobbiesandanyclubstheybelongto.Thatgivesyouausefulinsightintotheirpersonalityandlifestyle.Theapplicationformalsoenablesustotesthowmuchpeoplehaveactuallybeenprogressingintheircareers,becauseweaskfordetailsofthesalariestheyhavereceivedforeachjob.It’salwaysworthlookingatCVsanddesigningapplicationformswithgreatcare.Takingonemployeesmightberewarding,butitisalsoabiginvestmentforanybusiness.Mistakesinchoosingstaffcancostcompaniesdear,soitmakessensetospendtimeensuringyougettherightperson.Intheservicesector,oneoftheaimsofcompaniesistomaintainandimprovecustomerservice,andthisisachievedpartlythroughlowstaffturnover.Youneedtotakeonpeoplewhounderstandthatandwillwanttostay.That’swhy,whenyou’vetakenstaffon,thenextthingisgettingthebestoutofthem.ManagementTraineesForthisexcitingpositionintheleisureindustryweareseekingmanagementtraineestodevelopexcellentbuyingskil