工业旅游现状与走势

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:1001-148X(2006)02-0181-03:1,2(11,610074;21,610074):516,,,,,,:;;;;:F590:ATheAnalysisofIndustrialTourism:PresentandFutureSUPing1,CAIQing2hua2(11SchoolofBusinessManagement;21EmaduateFaculty,SouthwestUniversityofFinanceandEconomics,Chengdu,Sichuan610074,China)Abstract:Asaspecializedtouristactivity,industrialtourismjusthasrapidlydevelopedinrecentyearsandbecomeincreas2inglypopularwithbothdomesticandforeigntourists.Thispaperbrieflyintroducesthedefinitionandcharacteristicsofindustri2altourism.Thoughitismerelyalatestarter,nowithasgrownveryfastwithitsdiversificationandindividuality.Keywords:industrialtourism;industrialtourismproducts;characteristics;developingmodel;marketingsegmentation:2004-10-22:(1980-),,,,:2004,,,,,,,,,,,,,,,,:11(),,,21,,,,,,,,31,,,,,,2006/02334COMMERCIALRESEARCH'1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:,,,51,,,,,,61,,,;,;,,71,,,,,81,,91,,,,,2090,;,2001,;2002,28,,,:,,,,1997800,,200020,,,2001,43,,,;,,,:,,;,,;,,;,,,,,,,,,,,,,,,,:11,,,,,,,,,:,1822006/02©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(,2003),,,,,,,41(,2003),30,,,,,;,,,,51,(),,(),,,,,,,61,,,,,,,,(,2000),,,,,,:[1]1[EB/OL]1[2],1[J]1,2003,(3)1[3]1[J]1(),2003,(6)1[4]1[J]1,2003,(6)1[5]1[J]1,2004,(2)1[6]1[J]1,2003,6(3)1(:)334::183©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.

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