我国旅游景区的一体化经营研究

湘潭大学硕士学位论文我国旅游景区的一体化经营研究姓名：成红波申请学位级别：硕士专业：旅游管理指导教师：阎友兵20060501IWTOIIABSTRACTAlongwiththedeepeningofreformandWTOaccession,anumberoflargetourismenterprisesabroadinourcountry,ourtourismcompetitionpatternhasundergonegreatchanges,thesituationincreasinglyfiercecompetition.Asacoreelementofthetourismindustrytoenhanceitselfandthewholeindustry'scompetitiveness,towinthenewsituationandmaintaincompetitiveadvantageinthedomesticmarketinternationalizationofthedomesticandinternationalcompetitionhasbecomeamajorissuesinmanagementoftourismnode.ThisarticleisbasedonthebackgroundtostudythemodeofoperationinmanagementofChina'stourismnodeunderthenewsituation.Facedwiththenewsituation,ourtourismnodeshouldbecompetitionDespitealife-and-deathorcompetingandachievedoublewin,thisistwodifferentstrategicchoice,unlikesingletourismnodedevelopmentmodelstudies,integrationtheoryprovidesuswithanewwayofthinking.Thefullintegrationoftheoryonthebasisofcreativetourismnodewillbetheintegrationoftheoryandresearchinthefield,madetourismnodeverticalintegration,horizontalintegrationandconglomerateintegrationconceptandtherealizationofatourismnodeinthefourmajormodesofintegration:Nodeintheinternalconstruction,nodeexternalmergers,strategicalliancesnodeenterprisegroupsandnode.Tofurthertheintegrationoftheorywiththetourismnodeoperatingrealitiesinourtourismnode.Thisarticleanalyzedthepresentsituation,anoverviewofthedevelopmentofourtourismnodeandthemainissuesinmanagement.Onthisbasisauthorhasputforwardtheintegratedconcretecountermeasureoftourismscenicspotinourcountrypointedly,mainlyincludingbreakingthroughthetraditionalscenicspotanddevelopingthinking,realizetheintegratedmanagementtheoryinnovates;reformthemanagementsystemofthetravelandoperatingmechanism,giveplaytotheroleofadministrativedepartmentofthetravelrationally;seeclearlythesubjectpropertiesinthescenicspot,guaranteetointegratetorunsmoothly;controloverallly,manageinorder,equilibrateandintegrateallsubjectinterests;excavatingscreening,developingsyntheticallyandcombiningallkindsofresourcesconstantly;theintegratedenvironmentofcomprehensiveanglicizing,developingintegratedscaleappropriately;choosingthecooperativepartnerprudently,trainingone'sownkeycompetitiveness;settingupinternalIIIcompetitionmechanism,promotinganddevelopingcontinuouslyintegratively;implementingintegratedmixcautiously,appropriatingrelevantpluralismsshouldbe,etc.countermeasureofninepieces.Stilltostudyseparatelytotheverticalintegrationmodel--BeijingTourismGroupandChinaTravelServiceGroup;horizontalintegrationmodel--TheLimitedCompanyofHuanglongHoleofHunan;Conglomerateintegrationmodel--HangzhouFairylandatthesametime.Finally,thisarticlecarriesondistantviewwithintegratedmanagementandpredictstotheriskofmorals,cooperation,dealinginetc.Itoffersthebeneficialguidanceontheintegratedoperationsmoothlyoftourismnodeinourcountry.KeyWords:managementoftourismnode,verticalintegration,horizontalintegration,conglomerateintegration11.1WTO:1.221.2.11.2.1.119332040601959S-C-P601968312319881.2.1.21937,,,;4,,,,,198319711231979198819785198619901.2.1.3199219996199471.2.28OEMVMI1.2.31.31.3.1239461.3.21.3.2.11.3.2.2101.3.2.31.4111973J.HarringtonComputerIntegratedManufacturingCIMS(Verticalintafration)(Horizontalintegration)(Conglomerateintegration)2080VerticalIntegrationHorizontalIntegrationConglomerateintegration,2.12.1.12.1.1.1122.1.1.21W232.1.1.313XABABXAXABABABAX2.1.1.417762.1.1.5142.1.1.62.1.1.7sitespecificityphysicalassetspecificityhumanassetspecificity”dedicatedassets152.1.22.1.2.12.1.2.2economicsofscale2.1.2.3abCa,bCa,0+C0,b162.1.2.4ABAABBAA2.1.2.5112AB2.1.2.6.[D].200266..[D].200151.172.22.2.12.2.1.12.2.1.21.[J].200213031.18234.[D].200266.192.2.1.32.2.2multi-planteconomics2.2.32.2.420213.13.1.1touristattraction1999GB/T1777519992.[GB/T17775-1999].=32,2005-06-14..[M].2003227.223.1.23.1.2.13.1.2.23.1.2.3233.1.2.413.2…..243.2.13.2.1.13.2.1.23.2.2253.2.2.13.2.2.2122633.2.33.2.3.13.2.3.2.[D].200146.273.2.43.2.4.1“”.[D].200241.283.2.4.23.2.4.329“”304.120052005121.514011771545651053063120044681744.79809.36118.766.820.746.81%80200150200200.2005[M].2005208.314.24.2.12005321234.2.2804.2.34.2.4.2005[M].2005205.334.2.54.34.3.111.523.[M].2003227.3444.3.24.3.2.14.3.2.2.[M].2003227.354.3.2.34.3.2.44.3.2.5365.15.1.15.1.21212337455.1.35.1.4385.1.55.1.5.15.1.5.2395.1.5.35.1.6405.1.7415.1.85.1.95.25.2.1200442004672004200411.2004-2005:——[J].20052017-13.425.2.2199819982000AAAA2002118.33502002“”1380100200185.2004-2005:——[J].20052017-13..=882&nowmenuid=513&cpath=&catid=0,202005-11-30.4320032004502005117.6485—821445.2.3IAA-PA1526405005.2.3.119964A.[M].2003209.455.2.3.2199910080005.2.3.31.519999200010.13300153000.[M].2003357.——“”[N].1999-11-11.“”[N]..2000-11-20.“”[N]..2000-11-20.46476.16.26.2.1486.2.26.2.349,WTO50[1],.[M].:,2002:227.[2].[M].:,2003:227.[3].[M].:,2003:231.[4].[M].:,2003:357.[5],.[M].:,2003:477.[6].(2005)[M].:,2005:208.[7].(2005)[M].:,2005:205.[8].[D].:,2003:36.[9].[D].:,2002:97.[10].[D].:,2003:33.[11].[D