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:12(1.210093;2.210016):,,(TDTS),LISREL:,;;TACSITDTS,:;;;[]F590[]A[]1003-6539(2006)07-0001-06Abstract:Basedontheimprovementofcurrentinternationalmajorcustomersatisfactionmodels,andtakingthecharacteristicsoftourismindustryintoconsideration,thispaperbuildsupTourismDestinationTouristSatisfaction(TDTS)model.Intheempiricalstudy,GuilinistakenasanexampletotestthevalidityandpracticabilityofTDTSmodelbymeansofLISRELstatisticsoftware.Thestudyindi2catesthatthemeasurementmodelhashighgoaldependability,sincetheobservedvariableshaveasignificanteffectonlatentvariables;thepathcoefficientsbetweenthelatentvariablesarebasicallyconsistentwiththeassumption;thewholeTDTSmodelhasagoodgoodnessoffit.Attheendofthepaper,theauthorconcludesfiveilluminationsfortourismdestinationfromTDTSmodel,namely,attachimpor2tancetotouristexpectmanagement,paymoreattentiontosensitivefactorsthathavekeyinfluenceontouristsatisfaction,offercustomerdeliveredvalue,handletouristcomplainproperly,andunderstandthemeaningoftouristloyaltycorrectly.Keywords:tourist;satisfaction;structuralequationmodel;Guilin,,(CustomerSatisfaction),:10025;5,,(),1970,,,[](1974),,,,(1974),,,,1()20067(137)©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(TourismDestina2tionTouristSatisfaction,TDTS),TDTS1.(1),,,TDTS,,,,,(2),TDTS,,(3),(SwedishCustomerSatisfactionBa2rometer,SCCB)(AmericanCustomerSatisfactionIndex,ACSI)(EuropeanCustomerSatisfactionIndex,ECSI),ACSI,TDTSACSI,TDTS2.TDTSTDTS(CasualRelationship)(StructuralEquationModel)(1),,6,,,,,3,,,,,1(TDTS)2()20067(137)©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(LatentVariable),,(ObservedVariable),21:(1)(x1)(x2)(x3)3();(2)(y1)(y2)(y3)(y4)(y5)(y6)(y7)7(1);(3)(y8)(y9)(y10)3(2);(4)(y11)(y12)(y13)3(3);(5)(y14)(y15)(y16)3(4);(6)(y17)(y18)(5)TDTS1.,TDTS,TDTS21(item),5(Five2pointLikertScale),15,200510,500,412,8214%SPSS,,6(Cronbach)0167,01914,,,014,,2014,(x3)(y10),2,LISREL(TheTwo2stageTestingProgress)TDTS(ConfirmatoryFactorAnalysis),(CompositeReliability,CR)(ConvergentValidity,CV)(TheMaximumLikelihood)TDTS2.TDTS(1)01560192(1),014,,01720186,017,(AverageVarianceExtract2ed,AVE),1601560167,015,(2),9(2)3,,3,,3()20067(137)©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(0115)1R2(CR)a(AVE)b()0.720.56(x1)0.740.550.43(x2)0.690.480.37(1)0.830.63(y1)0.710.500.32(y2)0.730.530.29(y3)0.640.410.21(y4)0.890.790.36(y5)0.770.590.41(y6)0.680.460.37(y7)0.830.690.54(2)0.830.63(y8)0.670.450.28(y9)0.650.420.34(3)0.840.63(y11)0.760.580.35(y12)0.630.40.23(y13)0.590.350.19(4)0.860.67(y14)0.920.850.27(y15)0.670.450.22(y16)0.590.350.31(5)0.750.61(y17)0.560.310.32(y18)0.750.560.24:aCR=(Li)2P((Li)2+Var(Ei));bAVE=Li2P(Li2+Var(Ei)),Li,Var(Ei)2(TDTS)4()20067(137)©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(3)LISREL(GoodnessofFit)(ChiSquare)2RM2SEA(RootMeanSquareErrorofApproximation)GFI(GoodnessofFitIndex)AGFI(AdjustedGoodnessofFitIndex)NFI(NormedFitIndex)NNFI(Non2normedFitIndex),2=281df=1432Pdf=1196RMSEA=01047GFI=01966AGFI=01954NFI=01931NNFI=01927,1.(1),,,LISREL,,;;TDTS(2),,,,,,,,,2.:(1),,,,,,,,,,,,,(2),,,7,,,(3)(CustomerDeliveredValue),,,,,,,(4),,,,,,,,800,(5),(RepeatVisit),,5()20067(137)©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(WordofMouth)(Recommenda2tion)(RelationshipMarketing),,,:OliverRL.Acognitivemodeloftheantecedentsandconse2quencesofsatisfactiondecisions[J].JournalofMarketingResearch,1980,17(1):4649.HawkinsDI,Best,RJ,Coney,KA.Customerbehaviour:buildingmarketingstrategy[M].NewYork:McGrawHill,1995..[J].,1999,14(5):2530.,.[J].,2004,19(5):913.,,.[J].,2005,60(5):807816.,,,.[J].,2006,25(1):171181.(Bentler,1992)2Pdf2RMSEA0105GFI0190AGFI0190NFI0190NNFI0190,.-()[M].:,1999.3839.:[1]Pizama,NeumannY,ReichelA.Dimensionsoftouristsat2isfactionwithadestinationarea[J].AnnalsofTourismResearch,1978,5(5):314322.[2]BeardJB,RaghebMG.Measuringleisuresatisfaction[J].JournalofLeisureResearch,1980,(12):2033.[3]BowenD.Antecedentsofconsumersatisfactionanddis2sat2isfaction(CSPD)onlong2haulinclusivetours2arealitycheckontheoreticalconsiderations[J].TourismManage2ment,2001,22(1):4961.[4]DorfmanPW.Measurementandmeaningofrecreationsati2sfaction:Acasestudyincamping[J].EnvironmentalandBehavior,1979,11(4):483510.[5]NoeF.Measurementspecificationandleisuresatisfaction.LeisureSciences[J],1987,9(3):6372.[6]AkamaJ,DamiannahMK.MeasuringtouristsatisfactionwithKenyaswildlifesafari:AcasestudyofTsavoWestNationalPark[J].TourismManagement,2003,24(2):7381.[7]BentlerPM.Onthefitmodelstocovarianceandmethodol2ogytothebulletin[J].PsychologyBulletin,1992,112:400404.(92),,,,,,,,:[1].21[EBI2OL].http:PP[2]L..[EBIOL].http:PP[3]:http:PP()20067(137)©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.