现代农业宣传介绍ppt模板final-ppt-rural-r

[e-mail]9891683518August12,20191DEFININGRURALINDIARURALRETAILSCENARIOININDIAREGULATIONSANDPOLICIESINRURALRETAILSIGNIFICANTPLAYERS–1.goderjadhar2.itc-chaupal3.hariyalikisanbazaarBUSINESSMODELOFITCIMPEDIMENTS&RECOMMENDATIONSAugust12,20192CensusofIndiadefinesRuralSettlementsas......Populationlowerthan5,000personsPopulationdensitylowerthan400persons/sq.kmAtleast75%ofmalepopulationengagedinAgri.activities.August12,20193RETAILTOWARDSRURALAREASGREATOPPORTUNITIESFORMARKETERTHEINDIANRURALMARKETAugust12,20194•RuralIndiaconsistsof720Millionconsumersacross6,38,000villages•---17%ofthesevillagesaccountfor50%oftheruralpopulationand60%oftheruralwealth•----Extensivereachisrequiredastocover50%market1,00,000villagesmustbecateredImmenseopportunityamountingtoUS$125billionAugust12,20195•RuralRetailisgrowing@7%p.a.•Ruralconsumptionisalsoshiftingfrombasicfoodgrainstofruits,vegetables,dairyandpoultryproducts,aswellasbeverages•DemandforbetterqualityfoodleadingtohugedemandforbasicfoodsAugust12,20196August12,20197TheRs140,000croreruralretailmarketisexpectedtocrossRs180,000croremarkby2010,AnduptoRs240,000croreby2015(CII).TheruralrevolutionisdrivenbyRisingpurchasingpower,Changingconsumptionpatterns,August12,20198increasedaccesstoinformationandcommunicationtechnology,improvinginfrastructureincreasedgovernmentinitiativestoboosttheruraleconomy,August12,20199August12,201910OCCUPATIONSURBANRURALCultivator540PettyShopkeeper155Wageearner2035Salaryearner4020Others188USChinaIndiaTotalRetail2325323180Value$bn%SaliencetoaboveTraditional158098Modern85202Source:Census2001,IRS2006,ACNielsenSource:ACNielsenAugust12,201911IsavalueseekerSeekscomfortsandamenitiesDoesnotwishtobeseenasthedeprivedcousin.Doesnotexperimenteasilybutthisdoesnotmeanthat“hewouldnotchange”.ValueslocalrelationshipsbecauseofunfavourablepastexperiencesAugust12,2019121.Essentialcommodityact:Thefertilizerindustryiscentrallyregulatedbythegovernmentthroughanadministeredpricingmechanism&salesallocationunderEssentialCommoditiesAct(ECA).Intheyear2002-03,thegovernmentannouncedalongtermPricingpolicyforurea.2.IndianLandAcquisitionAct18943.AgriculturalProduce(Grading&Marking)ACT,1937(ACTNo.1of1937)(asamendedupto1986)August12,20191354NonAgriculturalUseClearance--5.UnderPN4/2006--100%FDIisallowedthroughtheautomaticroutein-Floriculture,Horticulture,DevelopmentofSeeds,AnimalHusbandryPisciculture,aqua-culture,cultivationofvegetables,mushrooms,undercontrolledconditionsandservicesrelatedtoagroandalliedSectors.6.Intrastateagriculturallandtaxes--vary,promptingthecurrentfinance-ministertomootforacommonGST(Goodsandservicestax)whichwouldhelpinbringingallthevariousstatetaxesunderacommonfoldincludingtheagriculturalincometaxesleviedindividuallystatetostate.August12,201914GODREJADHARITC-CHAUPALHARIYALIBAZAARAugust12,201915FORMATOFGODREJADHARFMCGproducts,fertilizers,animalfeed,etc.Serviceslikebanking,insurance,pharmacy,postalservicesandpetrolpumpsAugust12,201916servicesofferedcropadvisoryservices,soil&watertestingservices;buybackofoutput,cropfinance,supplyofagriinputsandanimalfeeds,transferofinformation(weather,price,anddemandsupply),doordeliveryofproductsetc.August12,201917ACOMPLETESOLUTIONPROVIDERFORTHEINDIANFARMERSprovidesprofessionalguidancewithanobjectivetoimproveproductivity,higherreturnsandimprovedcostbenefitratio.24outletsineightrurallocationsacrossthecountryandeachoutletservices20villagesinitsvicinityGodrejAadharhasalreadyforgedJVswithApolloPharmacy,TataAgrico,BajajAllianzLifeInsuranceandHPCLforvalueaddedservicesattheoutlets.Thecompanyplanstosetupmorethan1,000storesby2010.August12,201918TheTrustedRuralBusinessHubHelpthecustomerincreasehisincome,educatethecustomer,beforeyouselltothecustomerAugust12,201919HariyaliKisaanBazaarMr.AjayShriram,ChairmanMr.VikramShriram,ViceChairman&MDTheconceptaimstosimplifythePrivatelabelseedsContractfarming–vegetablesProcurementAugust12,201920DSCLplanstoexpandto250-300outletsbytheendofFY2008-09.Eachstorecoversanareaof3-4acresandismanagedbyateamof7-8peoplewhomtheCompanytrainscontinuously.Itofferstheruralhouseholdallfarmingandconsumerproductsandrelatedservicesalongwithfinancialservicesunderoneroof.Thecompanyalsolaunchedcreditservicesduringitssecondquarter2007-08,inassociationwithHDFCbank,providingloansforvariouspurposes.August12,201921HariyaliKisaanBazaarAugust12,201922August12,201923ThenumberofHariyalioutletsnowstandsat177,whichthecompanyplanstoscaleupaggressivelytoaround300outletsbyMarch2009.Launchedin2002-03‘Hariyali’isnowpresentin8statesacrossIndiaAugust12,201924August12,201925August12,201926ThisconceptaimstoProvidethepowerofexpertknowledgetoeventhesmallestfarmer2.Informationhelpsfarmerssecuresbetterprice,qualityandproductivityAugust12,201927BenefitstofarmersincludeBetterpurchasepriceofagri-inputsAvailinformationonbestfarmingpracticesCommandprevailingmarketprices4millionfarmersbenefitedthrough6,500installationscoveringaround40,000villagesAugust12,201928By2012,ITCVisionistocover100thousandvillages,