信息经济学演讲稿

影响欧洲中小企业电子商务成功的能力因素的实证调查13452Introduction（前言）Theresearchmodel(研究模型）Surveymethodology(调研方法）ResultsofhypothesistestingDiscussionandimplications目录1.Introduction（前言）1.1smallandmedium-sizedenterprise(简称SME)context：itconstitutesamajorpartoftheeconomyithasbeenrelativelyunsuccessfulinexploitinge-business.1.2ThereasonsofSMEsunsuccessfuline-business:lackofe-businesscompetencyisthekeyUnderstandingandleveragingresourcesandcompetenciesintheorganizationareessentialforeffectivestrategicmanagementlessfinancialandhumanresourcesthanlargeenterprises1.3Question:WhichcompetenciesarecriticalforSMEstorealizethepotentialvalueofe-business?Table1DefinitionsandscopeofcompetencyinkeyIScompetencystudiesDefinitionsandscopeofcompetencyIT/IScorecapabilities:organization-specificroutines,processes,skillsandresourcesCapabilities,skillsandtacitknow-howthatanorganizationdevelopsovertimethatenableittoacquire,deploy,andleverageitsITinvestmentsCriticalITcapabilitiesasorganizationalcapabilityintheresourcebasedviewITrelatedexplicitandtacitknowledgeCriticalknowledgeandskillsrequirementsforISprofessionalsAllaspectsofthemanagementofinformation,includingassessingtheroleofinformationinanindustry,theexplorationoftheimpactoftechnology,theidentificationofcompetitiveopportunitiesReference[27,19][43][3][2][33][40]2.Theresearchmodel2.1E-businesssuccessEfficiencyortransactionefficiencyisthecostpertransaction,wherecostsarebroadlydefined.Complementaritiesrefertothevaluepotentialofproductandservicecombinationsmadepossiblebycooperatingactors.Lock-inreferstothevalueresultingfromthecostexperiencedwhenswitchingtoanothervendor(thusmotivatingcustomerstoremainwiththecurrentbusinesspartners).Noveltydescribeshowe-businessescancreatevaluethroughinnovationsinthewaythatbusinessisconducted(forexamplebyweb-basedauctionsandreversemarkets).2.2E-businesscompetencydimensionsE-businesscompetencydimensionsStrategy&visionsystemsandinfrastructureorganizebusinessprocessesHighproductivity,astheirabilitytointegrateITandbusinessknowledgetodevisenewbusinessprocessesITmanagementSeldomhaveadefinedITbudgetoranexplicitITplanorstrategy,andinvestmentsintechnologyweremoreoftendrivenbytheownerthanbyanyformalcost-benefitorstrategicanalysisstrategicplanningconceptofe-businessthisdescribeshowe-businesswillbeputintoactionSuccessfuluseofe-businesstechnologiesinvolvedbothfindingtechnologywithastrategicpotentialandhavingatechnologicalandmanagerialinfrastructurerelationshipcompetencyeffectivecommu-nicationandinteraction,bothinternalandwithbusinesspartners,wouldbeimportantsourcingalignmenttheabilitytosecureaccesstorelevantcompetencieseitherinsideoroutsidethecompany