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传播Communication内向/自我传播IntrapersonalCommunication人际传播InterpersonalCommunication群体传播GroupCommunication组织传播OrganizationCommunication大众传播MassCommunication单向传播One-SidedCommunication双向传播Two-SidedCommunication互动传播InteractiveCommunication媒介Media大众传播媒介MassMedia新媒介NewMedia新闻洞NewsHold新闻价值NewsValue传播者Communicator主动传播者ActiveCommunicator受传者/受众/阅听大众Audience受众兴趣AudienceInterest受众行为AudienceActivity信息Information信号Signal讯息Message信息熵Entropy冗余/冗余信息Redundancy传播单位CommunicationUnit奥斯古德模式OsgoodModel编码Encoding解码Decoding信源Source传播的数学理论MathematicalTheoryofCommunication传播渠道CommunicationChannel有效传播EffectiveCommunication传播效果Effects知识沟Knowledge-Gap使用与满足模式UsesandGratificationsModel使用与依从模式UsesandDependencysModel口传系统SystemofOralCommunication地球村GlobalVillage内爆Implosion全球化Globalization本土化Localization电子空间CyberSpace数字化Digitalization文化帝国主义CultureImperialism跨文化传播InterculturalCommunication守门人Gatekeeper新闻采集者NewsGatherers新闻加工者NewsProcessors模式Model有线效果模式LimitedEffectsModel适度效果模式ModerateEffectsModel强大效果模式PowerfulEffectsModel子弹论BulletTheory两级传播模式Two-StepFlowModel多级传播模式Multi-StepFlowModel沉默的螺旋模式SpiralofSilenceModel劝服传播PersuasiveCommunication议程设置模式theAgenda-SettingModel时滞TimeLag最合适效果跨度OptimalEffectsPan时间跨度TimeSpan公众舆论PublicOpinion选择性接触SelectiveExposure选择性注意SelectiveAttention选择性理解SelectivePerception选择性记忆SelectiveRetention可信性提示CredibilityHeuristic喜爱提示LikingHeuristic共识提示ConsensusHeuristic