品牌营销教学大纲

一次，他在核实数据时，认为部分数据需要重新测量，但项目部的车都被派出去了。belimitedtonomorethan2daysofwork,materialdepositedinspecialinsulatedcontainers,materialhandlingtogentlyandmakeuseofthermalinsulationmaterialinwindproof,waterproof,moisture-proofmeasure.6.2thermaldesignoptimizationforhigh-temperaturespecialthermalinsulationforpipingsupportandhangerdesign,reducedheatdissipationofthehangers,ensurethatthewalldoesnotoverheat.Small-diameterpiping,thermalinstrumentlayoutandpositioningofsupportandhangerdesigntakefullyintoaccounttheexpansionspaceandinsulationthickness.Large-diameterpipesafterheatpreservationplasteringconstructionofvalves,turbine,checkingsmoothsurface,hightemperaturepowderpaintfullydryafter.Protectivecoveringsforelectricequipmentinsulationboardsdesignedwithpressureplate,whenorderingaccordingtotheinstallationdiagram,modelspecificationspublishingorder,ensurewheninstallingcornersneat,uniformappearance,reducetheamountofon-sitemachining.Beforevalves,flangeinsulationshellconstruction,besuretomakeaunifiedmodel,allvalves,flanges,insulationcoverunified,tidyandbeautiful.Whenfourpartssuchaspipes,boilerinsulation,mustdofirstarticleinspection,proofofdesignandconstructionmethods,technologycanmeetthetechnologicalrequirements,beforeextensiveconstruction.Boilersteelbeams,dooropeningboxesdesignedwithinsulationgaskets,flangecannotbeoblique,evenfastened.Backintotheslopeofthetubingduringinstallationpayattentiontothepiping,oilstationisalowpoint.Refuelingmustbecontrolledwhencastingmaterialparts,selectlowthermalconductivitymaterialsasfaraspossible,ensurethatthesepartsdonotoverheat.6.3qualitydefectsofinsulationtechnologymanagementoptimizationofconstructionprocessanddevelopareasonableduration,regionaltransferofstrictly《品牌营销》课程教学大纲主任教研室主任大纲执笔人欧阳明辉周倩一、课程基本信息课程编号：XXXX课程名称：品牌营销学时：48学时实验学时：0学时课程类别：专业课课程性质：必修课先行课程：市场营销学、经济学基础适用专业：市场销售责任单位：经济管理系二、课程性质、目的与任务《品牌营销》是一门建立在市场营销学、经济学基础之上的应用学科，教学重点是品牌营销前景、品牌营销对象、品牌策略组合、创建品牌营销的市场供应，教学难点是品牌营销策略的确立、品牌营销的市场供应。本课程以营销实践中的现实问题为依据，它是站在品牌经理的角度来研究品牌营销问题的。本门课程的教学目的是通过品牌营销课程的学习，树立现代市场营销的理念和品牌意识，把市场营销理论与企业实践相结合，学习建立品牌的方式方法，特别是通过学习著名品牌企业的案例，结合国有企业的品牌管理，从企业发展的战略高度来从事品牌管理工作。一次，他在核实数据时，认为部分数据需要重新测量，但项目部的车都被派出去了。belimitedtonomorethan2daysofwork,materialdepositedinspecialinsulatedcontainers,materialhandlingtogentlyandmakeuseofthermalinsulationmaterialinwindproof,waterproof,moisture-proofmeasure.6.2thermaldesignoptimizationforhigh-temperaturespecialthermalinsulationforpipingsupportandhangerdesign,reducedheatdissipationofthehangers,ensurethatthewalldoesnotoverheat.Small-diameterpiping,thermalinstrumentlayoutandpositioningofsupportandhangerdesigntakefullyintoaccounttheexpansionspaceandinsulationthickness.Large-diameterpipesafterheatpreservationplasteringconstructionofvalves,turbine,checkingsmoothsurface,hightemperaturepowderpaintfullydryafter.Protectivecoveringsforelectricequipmentinsulationboardsdesignedwithpressureplate,whenorderingaccordingtotheinstallationdiagram,modelspecificationspublishingorder,ensurewheninstallingcornersneat,uniformappearance,reducetheamountofon-sitemachining.Beforevalves,flangeinsulationshellconstruction,besuretomakeaunifiedmodel,allvalves,flanges,insulationcoverunified,tidyandbeautiful.Whenfourpartssuchaspipes,boilerinsulation,mustdofirstarticleinspection,proofofdesignandconstructionmethods,technologycanmeetthetechnologicalrequirements,beforeextensiveconstruction.Boilersteelbeams,dooropeningboxesdesignedwithinsulationgaskets,flangecannotbeoblique,evenfastened.Backintotheslopeofthetubingduringinstallationpayattentiontothepiping,oilstationisalowpoint.Refuelingmustbecontrolledwhencastingmaterialparts,selectlowthermalconductivitymaterialsasfaraspossible,ensurethatthesepartsdonotoverheat.6.3qualitydefectsofinsulationtechnologymanagementoptimizationofconstructionprocessanddevelopareasonableduration,regionaltransferofstrictly1、基本素质和基本知识（1）通过对品牌营销的讲解，使学生全面系统的账务品牌营销的基本理论、基本知识、技能和方法，树立现代品牌营销的理念和品牌意识，把品牌营销理论与企业实践相结合，以至于更好的适应新经济环境下的各种情况。（2）学生理解面品牌营销的基本概念及其相关知识，掌握品牌营销战略、策略及创建品牌营销的市场供应品的方法。2、能力和技能（1）通过基础课程的讲解，使学生能清晰的理解品牌营销的理念；（2）通过品牌营销战略的树立，使学生能够培养和提高分析解决品牌营销问题的实践能力；（3）通过品牌营销面对具体市场的策略的分析与实施，使学生能较好适应品牌营销在实际市场中的多种需求，更好的服务于中国特色的市场经济实体。三、课程的内容及要求、教学重点与难点第一章定义品牌营本章主要让学生对品牌营销有一个总的认识，包括它的概念、特性和意义，让学生对营销管理的实质有所理解。本章重点：品牌特征的理解品牌意义的正确把握难点：如何从众多的经济学概念中将品牌营销的概念独立出来，并能纵向联系各门联系学科。一次，他在核实数据时，认为部分数据需要重新测量，但项目部的车都被派出去了。belimitedtonomorethan2daysofwork,materialdepositedinspecialinsulatedcontainers,materialhandlingtogentlyandmakeuseofthermalinsulationmaterialinwindproof,waterproof,moisture-proofmeasure.6.2thermaldesignoptimizationforhigh-temperaturespecialthermalinsulationforpipingsupportandhangerdesign,reducedheatdissipationofthehangers,ensurethatthewalldoesnotoverheat.Small-diameterpiping,thermalinstrumentlayoutandpositioningofsupportandhangerdesigntakefullyintoaccounttheexpansionspaceandinsulationthickness.Large-diameterpipesafterheatpreservationplasteringconstructionofvalves,turbine,checkingsmoothsurface,hightemperaturepowderpaintfullydryafter.Protectivecoveringsforelectricequipmentinsulationboardsdesignedwithpressureplate,whenorderingaccord