武陵山区旅游产业竞争力研究

中南民族大学硕士学位论文武陵山区旅游产业竞争力研究姓名：刘颖申请学位级别：硕士专业：企业管理指导教师：李俊杰20090501I,2080,6,8,IIAbstractWiththesustainedandsteadyeconomicgrowthandthecontinuousimprovementofpeople’slivingstandards,tourismhasgraduallybecomeanimportantwayoflifeandoneofleisure.Sincethe20thcentury80’sdomesticandforeigntourismhasbeenahottopicforacademics,thecompetivenessofregionaltourismandresearchastheforefrontofthemodernfieldoftourismresearch.Inrecentyears,withthecompetitivenessofChina’stourismindustry,high-speeddevelopment,andtravekaroundtherapidgrowthofinvestment,theregionbetweentheincreasinglycompetitivetourismindustry,theregionbetweentheincreasinglycompetitivenessoftheextensiveattentionbytheacademiccommunity.Wulingmountainousareaarerichintouristresources,butmostareasofinsufficientfunds,poorfacilities,humanresourcesbehind,thetourismindustryandotherfactorsbetweenthelackofco-ordinationmresourceadvantagehasnotbeentranslatedintoadvantagefortheindustry,resultingintheWulingmoutaintourismlesscompetitive.ToimprovetheoverallcompetitivenessofWulingmountaintourismandfindWulingtourismcompetitivenessofthebreakthroughpoint,thearticleonthecompetitivenessofWulingmountaintourismwerediscussed.Inthispaper,IwillcollectstatisticalinformationonthebasisofabsorbingtheresultsofpreviousstudieshavebeenreferencetoWorldTravelandTourismBoard’scompetitivenessindicators,andregionaleconomics,theoryofcompetitiveness,tourism,andsoon.Forthetheoreticalbasis,focusingontheuseofPorter’sdiamondmodealofcompetitivenessofthesixfactorsintheanalysisofZhangjiajie,suchasPhoenixandtheWujiangRiverGallery8typicaltouristattractionsWulingmountainempiricallyanalyzedtheWulingmoutaintourismoverallcompetitivenessofthebasicsituation,in-depthWulingmountainareasofthecompetitivenessoftheoverallstrengthofTourism.Finally,targetedstrategieswithaviewtofosterthecompetitiveadvantageofthetourismtoenhancethecompetitivenessofWulingmountaintourism,therealizationofWulingmountaintourismeconomyandtheriseoftherapiddevelopmentofthetourismindustry.Keywords:TheWulingmountainArea;TouristIndustry;Competitiveness41______2111.11.1.130199920007.443176200715.947229.7425.2007[M].2007.0200040006000800010000200020012002200320042005200600.050.10.150.20.250.31.12000-20062007.200792000-20061.1.2,,,,;,;,;,;,,21.21.2.120801980(WEFWordEconomicForum)(IMDInternationalManagementDevelopmentInstitute)(PorterMichaelE)(GeoffreyT.Crouch)(J.R.RrentRitchie)19922003DwyerLForsythPSpurrRCGE2004Wan-InLeeBharathMJosiamGooroochurnNishaalSugiyartoGuntur2005..200885.PorterMichaelECompetitiveStrategy:techniquesforAnalyzingIndustriesandCompetitorsTheFreePressNewYork1980.RitchieJ.R..B.CrouchG.I.Thecompetitive:Asustainabilityperspective[J].tourismPauloRita.InternationalJournalofContemporaryHospitalityManagement[J].TourismintheEuropeanUnion.2000(12):434436TanjaMahalic.Environmentalmanagementofatouristdestination:Afactoroftourismcompetitiveness[J].Tourismmanagement.200021(1):65-78.DimitriosBuhalisa.MariaCristinaLicata.ThefutureeTourismintermediaries[J].toursmManagement200223(3):207-220.DwyerLForsythPSpurrR.Inter-industryeffectsoftourismgrowth:implicationsfordestinationmanagers[J].TourismEconomics.20039(2):117-132.Wan-InleeBharathM.Josiam.Aframeworkforassessingnationalconventiontourism.2002.841-42competitiveness:anexploratorystudy[J].InternationalBusinessandEntrepreneurship3(tourismdestination)1.2.21;22090Development20042(2):105-112..[J].1999(5):19-22..12()[J].2003(2):12-17..[J].2005(3):123-124..[J].2002(9):113-117..[J].2005(1):53-56..[J].2005(12):147-150...[J]2007(6)40-45.41.31.3.11.3.2121.41.2.51.21.51821.61.6.11.6.2622.12.1.12.12.119902.1.2Porter,MichaelE,TheCompetitiveAdvantageofNations,Macmillan,London,1990.7;;2.1.3......():2.1.41966,,,,-,,,,,;,,,,,,.[J].()2006849-50.[J].20060114-16.[M].2002382.22.2.12.22.22.2.212,.11[J].,2004935-36.933.13.1.13.1,31,10,,420,1000,,2570,,,:;,;,:;,;,,3.1.2,,;,;,;,;,,1,,,,1300,..2007[M]200612267-26810,,();1,2,3,15,5,3,1;();;,,,,,,,,,3.2,.enterpriseEnterprise3.2.1..[J]2007(6)54-55.2003811-13,.[J].(),20064:87-89111233.2.214213.1.3.1X1X2X3X4X5X6X7X8X9X10X11X12/X13/X14/X15X16/X17/X18X19/X20X2123.[J].2007(2)24-261220072007200720072007=/4SPSS11.51BartlettKMO0.676BartlettP=0.00211310%89.816%34213F1F2F332133.20.43.2F1F2F3X20.64464X30.58341X40.66855X50.65523X110.60055X120.64626X180.73397X200.83919X210.68305X10.56842X60.62868X70.69484X80.70519X90.35074X100.3662213X130.61058X140.44967X150.56551X160.74728X170.56343X190.669393.1X2X3X4X5X11X12X18X20X21F1X1X6X7X8X9X10X13F2X14X15X16X17X19F343F=0.789F1+0.205F2+0.254F3FF1F2F3F3.33.38F1F2F3F0.42113-1.09617-0.98518-0.0841.262320.6493-0.647760.8721.752610.368440.342721.4410.07504-0.575862.145810.243-0.522550.27595-0.78597-0.46-0.785970.79082-0.13874-0.345-1.171081.165310.32663-0.667-0.64446-1.55568-0.27465-0.85853.3..4,,;,42143.3.1143-2243.23.23()()()33.24[J]2004125-26.153.3.2SPSS4(pairedcomparison),,,,,,84,,+-(+-)3.53.63.73.83.93.5-------+-----+++----+++----++++---+++-++++++---+++------7+5+1+1+1+1+1+6+3.53.6John.SugiyartoGuntur.pairedcomparisoninphysiology[J].2001(1):25-43..2007.16-------+----+-+