20102Feb.2010311(137)JournalofAnhuiSportsScienceVol.31No.1(TotalNo.137)湘鄂渝黔边区体育旅游产业开发的社会支持环境研究ResearchOnTheSocialSupportingEnvironmentOfSportsTourismIndustryInTheBorderRegionOfHunan,Hubei,ChongqingAndGuizhouChengHongZhouDaoping(,416000)(SchoolofPhysicalEducation,JishouUniversity,JishouHunan416000)采用文献资料,访谈与实地考察等研究方法,对支持湘鄂渝黔边区体育旅游产业开发的社会环境进行深入分析目的是为了充分挖掘自身社会环境优势,从而推动该区域体育旅游产业可持续发展研究结果表明:国家与地方政府的政策与导向旅游业的良好发展浓郁的民族文化消费文化的转型和该区域和谐的社会均为湘鄂渝黔边区体育旅游产业的开发提供了良好的社会支持环境湘鄂渝黔边区体育旅游产业社会支持环境:G80-05:AAbstractsUsingmethodsofdocument,interviewandfieldinvestigation,theauthorscarriedoutanin-depthanalysisonthesocialsupportingenvironmentofsportstourismindustryintheborderregionofHunan,Hubei,ChongqingandGuizhou.Thepurposeistobringthesuperiorityofsocialenvironmentintofullplay,hencepushingthedevelopmentofregionalsportstourismindustry.Theresultsshowthatnationalauthoriesandlocalgovernmentspoliciesandguidingmeasures,thegooddevelopmentoftourism,richnationalculture,thechangeofconsumptionculture,socialharmony,alloftheseofferagoodsupportenvironmentfortheexploitationofsportstourismindustryintheborderregionofHunan,Hubei,ChongqingandGuizhou.KeywordsborderregionofHunan,Hubei,ChongqingandGuizhousportstourismindustrysocialsupportingenvironment4(),,,,,,,,,,,,,,,,,!1!:(1975-),,,:::,:06YB84,,1199811,,∀1#2001,,,,,;,,;,;,,,,∃%∃%2,,,,,(1),GDP4.39%,,60.29%,,,,12007GDP(%)地区名称旅游收入占GDP份额湘西州铜仁地区张家界市黔东南州恩施州黔江区怀化市全国16.949.9260.2931.038.333.996.694.39资料来源:各地区统计公报或政府工作报告3,30,,,,,,;,;,,,120,∀2#,(2),,∀3#,,2市区名称景区数量主要居住民族已开发的民族传统体育项目张家界市7土家族苗族白族回族等茅古斯打镏子摆手舞摔跤武术上刀梯秋千舞狮仗鼓舞苗鼓舞八宝玲珑舞等湘西州8土家族苗族侗族白族瑶族等摆手舞苗鼓舞接龙舞秋千上刀梯武术茅古斯舞草把龙打猎操等怀化市17侗族苗族土家族瑶族等摆手舞抢花炮摔跤跳鼓舞苗鼓舞铜铃舞武术等贵州铜仁地区14土家族苗族侗族等傩堂戏摆手舞打金钱杆踩高跷龙灯茶灯花灯等黔东南州12侗族苗族瑶族水族壮族等芦笙舞赛龙舟抢花炮接龙舞木鼓舞斗牛踩堂侗戏等湖北恩施州5土家族苗族侗族等傩戏摆手舞花灯茶灯武术等黔江区11土家族苗族回族满族等秀山花灯傩堂戏&咚咚喹∋&耍锣鼓∋花灯摆手舞等(8)!2!,,,&∋,,,,,NBA,,,,,,NBA66.1NBA,,NBA,NBA6.2,6.3NBA,,NBA6100NBA6.4NBA,6.5,NBANBA,NBA∀1#.NBA∀J#.,2009(1)∀2#.NBA∀J#.,2000(3)∀3#,.NBA∀J#.,2005(12)∀4#,.NBA∀J#.,2006(8)(2)4,:GDP3000,∀5#,2008GDP3312∀6#,,200837.9%,∀7#;43.7%,∀8#,&∋,,,,,,1995,200811,,,,,5,,&,∋,,,,,,,,,,,,,,,,∀1#,.∀M#.:,2007:60-61∀2#,,.∀M#.:,2006:154∀3#.∀M#.:,2004:47∀4#,.∀J#.,2008,25(1):46-48∀5#.∀J#.,2007,30(1):30-32∀6#∀7#∀8#.2008.∀EB/OL#.!8!