省级旅游目的地门户网站建设与运营研究以山东旅游门

首都经济贸易大学硕士学位论文省级旅游目的地门户网站建设与运营研究——以山东旅游门户网站为例姓名：乔红艳申请学位级别：硕士专业：旅游管理指导教师：李平生;李云鹏20100319IIIAbstractWiththedevelopmentofInternetTechnology,Internethasimposedmoreandmoreimpactontourismindustry.Generallyspeaking,governmenttakestheleadingroleinthesettingupofthetraveldestinationportalwebsite,andtheportalwebsiteplaysasignificantroletousers,includingtravelers,companiesandtourismadministrativeorganizations.Thispaperselectstraveldestinationportalwebsiteasanobjectofthestudy,anditemploysmanyapproaches,mainlydocumentaryresearchmethod,caseanalysisapproachandsystemanalysisapproach.Usingtheseapproachesthepaperintroducesandanalyzesaseriesoftraveldestinationportalwebsiteandrelatedtheories,andthenutilizesthesetheoriesintheconstructionandoperationoftraveldestinationportalwebsite.Aftertheinvestigationonthe“Shandongtraveldestinationportalwebsite”,finallythepaperproposesanewsolutionabouttheconstructionandoperationofShandongtraveldestinationportalwebsite.Theinnovationsofthisstudyareintwoaspects,thatistheoryandtheconstructionofsystem.Intheoreticalresearch,thepaperproposestheconceptandpurposeoftraveldestinationportalwebsite,basedonthestudyofmanyresearchersaboutthetraveldestinationwebsite.Atthesametime,thepapernotonlyresearchthewell-knowntheories,suchasMarketing,areasaletheory,computer,butalsotheexperienceofeconomictheoryandStakeholdersTheory,andthensynthesizethesetheoriesintotheconstructionofsystem.Intheconstructionofwebsitesystem,therearetwoinnovations.Firstly,thepaperstudiesinnovativelyfromtheperspectiveofthedevelopmentandconstructionofthesystem.Secondly,thepaperselectaproperdevelopmentmode,basedonthepracticalsituationofShandongtourisminformation,thenrestructurestheportalwebsystem,achievesomecreativesolutionsinfunction.KeyWordsportalwebsite,traveldestination,sitebuild,websiteoperationII15311.11.1.12090CNNIC2520093.84200828.9%22.6%28.9%1.11.1CNNIC25.253213S1.1.2iResearch2009-2010200937.4200829.427.2%200112000420021030200320062DMS1512223369381200333531.2(),4531.3123,41.41.4.1553121.4.21.4.31::2,65331.21.2●●●●●●75322.1portal200292.22.2.118532(Reisinger&Turner,1999),Gunn2002,,,3Ritchie(2002)AleksanderZgrzywa(1998)7RitchieAleksanderZgrzyw2.2.2DestinationMarketingSystemDMSDMS1(2004)DMS3ReisingerY,TurnerL.AculturalanalysisofJapanesetourists:challengesfortourismmarketers[J].EuropeanJournalofMarketing,1999,11/12(33):12031227.KozakM.Destinationbenchmarking[J].AnnalsofTourismResearch,2002,29(2):497519.Ritchie,R.J.B.andRitchie,J.R.B.(2002).Aframeworkforanindustrysupporteddestinationmarketinginformationsystem[J].TourismManagement,23(1):439454.AleksanderZgrzywa.Theevaluationoftheresponsetimeforatouristagency'sservicesystem[J].InformationandSoftwareTechnology,1998,Vol.402829.[D].,2005:2025953(2005)220072004DMSDMSDMS3(2007),11(2007)122009()().[J].,2005,(02):3536.[J]..2007(37):64.[D]..2004:3540.[J]..2007811011111.[J]..2007(8):687312.[J].20095862066207,62101053413(2005)142006594825152009,,5DMS20025162002172003B2C1820042.2.32070209013.[J].2005(25)5:73273514.[D].,2006:233015.[J].,2009(1):283716.[J].,2002,20(4):869317[J].2003(18)5:7818,.[J].,2004;19(2):8488.11532090202.32.3.12.3.2MIS12532.3.3,2.3.4,,,,,,,,13532.3.51984145333.1(TouristDestination)1233.215533.33.3.1MIS3.116533.13.3.23.3.2.1(MIS)3.117533.118533.3.2.23.23.23.3.2.31953()()3.33.33.420533.4.13.4.23.4.321533.53.5.13.222533.23.5.1.13.5.1.23.5.223533.5.33.5.3.1(E-mail)24533.5.3.3BBS3.5.3.4255344.14.1.14931.32737920031220073151230126532009245022%GDP7.2%95%99%200911119.4%18.7%19.5%20091119.9%4.1.212301VCD(1)199819989199922753200056172002620035(2)285320011()2008200966234.24.22953(3)20037://(4)3D()()234533534.54.5.1Linuxoracle10gwebweblogic8.0jsp4.53453WEB4.520096355354.64.6windows2003serversqlserver2000webIIS6.0asp4.73653WEB4.74.5.24.137534.1IPPDACRM(CustomerRelationshipManagement)38534.64.6.14.84.84.6.1.1139534.24.223flash4.6.1.2BusinessLogicLayer4.84053:pdf4.34.3(CRM),4153123014.6.1.342531CNNIC262009122.3360.8%39.6%FlashDMFlashDMFlashDMwap2()4353312301123014.6.2LinuxORACLE10GWEBWeblogicInforsuiteSIBjspSpring-OSGiOracleWebWeblogicSpring-OSGiOSGISpring-OSGiAjaxFlex/Flash4.72000844534.94.9BBS4553/4.34.3//4.446534.447535209020015.1(1)(2)5.2(1)(2)48535.3124953[1]GursoyD,McClearyKW.Anintegrativemodeloftourists'informationsearchbehavior[J].AnnalsofTourismResearch,2004,31(2):353373[2]JangSC,MorrisonAM,O'LearyJT.BenefitsegmentationofJapanesetargetmarketsbasedontheprofitabilityandriskofindividualmarketsegment[J].TourismManagement,2002,23(4):367378[3]ReisingerY,TurnerL.AculturalanalysisofJapanesetourists:challengesfortourismmarketers[J].EuropeanJournalofMarketing,1999,11/12(33):12031227[4]KozakM.Destinationbenchmarking[J].AnnalsofTourismResearch,2002,29(2):497519[5]Ritchie,R.