节事旅游活动中的文化表达及其旅游影响国际东巴文化艺术节的旅游人类

SIXIANGZHANXIAN200523112,2005Vol131,(,,510275):,’99,,,:;;;:F590:A:1001-778X(2005)02-0134-073(Festival&SpecialE2ventTourism,FSE),,,,,,,,[1]2090,,,,,,,,,1996,23,,1999,,,,1997,,1998,153,9107,,,’99,,,,1999101620’99(’99),,:’994313:2004-09-20:(1971-),,,,;(1966-),,,,©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,:,,,:,,,,,;,;;,,[2],,,,,,,,:,,,,,,:,,,[3](P15),,,,,,,,1809,,5,,,,,,,,2001,,,15,30,,36070,,,,,,[4],,,200,,(mediaevent),,,[5],(audi2ence),(pleas2ure)(jouissance),(activeness),[6],,531©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,(1)[7](P139-140),,,,[8](P514-523)80,,,[9](P479)1:a()b:a:;b::,,1998(Hobsbawm)(theinventionoftradition),,[10](PierreBourdieu),,,,,,’99,,:,[5]’99:,,,,,,60,,,,,,,,,8000,,,,,,1016,631©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,,2090,,,,,400,,,,,,(authentici2ty),,,,(representation)[11](P286),(stagedauthenticity),(existentialauthenticity),(touristattraction)[12](P349-370)(simulacrumandsimu2lation),,,:(MarkPost2er,JeanBaudrillard1988),,,(activatedcarrier),:,,[13],10202583,70,9,120[14](P1-2)2:%%2420%1310%1110%87%5040%2017%2017%2320%4134%119%117100%:6,7(2),:;;;,,,,8,7%,,,1960,[14](P1-2),,,,,,,,,,731©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,,,,,,,:,(Appealingness)[15]’99,,,,[16],,,,3:()()()()()();()()()1999,20019,,(3),10,,3,313,(BrandingTourismDestination)[17](P151-295)1996,19971998,1999,’99,,4:19992002()1999(1)’99(2)99(101620)2000(3)(4)2000(5155)(5)4(1136)2001(6)5(1114)(7)2001(517)(8)(10817)2002(9)(10)(81718)’99,,(4):20002002,,,,,,,,,,Ä2000,’99,831©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.’9919962002,,(5)5:19962001%%%199610210796105%41203195%10612713133%10122%-9168%199713011696141%41843159%13510012177%12164%15124%199814810596176%41953124%153100-24153%10123%2127%199920811296180%61883120%21510043120%14168%38193%200024818096143%91203157%258100-5126%14163%33178%200127816096153%101013147%28816113157%981%8179%200229511695121%141844179%31010018142%9199%35100%20115796132%71853168%20914110121%11174%17176%:199619982002,,1997,19992004:’99,,,,1002080,,,’99,,,,,,,:,?,?,?,,,:1985200218,1722,165171,28%199520029,84189,1164,48%,,’99,,,,,,[18](P152-187),’99:[1]Getz,D1Event;EventManagement;EventMarketing[A]1In:JafariJ1EncyclopediaofTourism[C]1NewYork:Rout2leledge,20001[2]’99[N]1,1999-08-181[3]1[M]1:,20001[4]1[A]1:1[C]1:,20021[5]DayanD1,KatzE1[M]11:931©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,20001[6]1[M]11:,20031[7]1[M]1:,19981[8]1[A]1,1:[C]1:,20021[9]1:19201990[M]1:,20001[10]Hobsbawm,E1Introduction:InventingTradition[A]1EricHobsbawm&TerenceRangereds1TheInventionofTradition[C]1Cambridge:CambridgeUniversityPress119831[11]1[A]1,1[C]1:,20011[12]Ning,Wang1RethinkingAuthenticityinTourismExperience[J]1AnnalsofTourismResearch,1999,(2)1[13]1,[J]1,2002,(1)1[14],1:[C]1:,20021[15]GetzD1EventManagement&EventTourism[M]1NewYork:CognizantCommunicationCorporation,19971[16]1[R]1,2001,(1)1[17]1[A]11[M]1:,20011[18]1(AnEventofCulturalProduction)[A]1,,1:2[C]1:,20011()CulturalExpressioninFSETourismanditsTourism2relatedInfluence:ATourism2anthropologicalInterpretationoftheInternationalDongbaCulture&ArtFestivalZONGXiao2lian,DAIGuang2quan(ZhongshanUniversity,Guangzhou510275,China)Abstract:Festivalsandceremoniesarethecrystallizationofvariouslocalcolors.Thetourism-orientedandeconomy2orientedfestivalsandspecialeventswillsurelyexertinfluenceonthelocalculture,societyandeconomy.Duringthe’99ChinaInternationalDongbaCulture&ArtFestival,theritualperformanceisatruthfulrepresentationofDongbacultureonthestage,andjudgingfromtheperspectiveofculturalindus2tryitisaculturalproductofnewreality.Keywords:anthropologyoftourism;ritualperformance;Dongbaculture;culturalexpression041©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.