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70TheOrientationandDesignofResourceBasedTourismCityImageACaseStudyofGuipingCity,Guangxi/YanZhiqiang,MaoJiangxing,LiGuangzheng[Abstract]Goodcityimageimprovesacity’scorecompetitivepower.Asatourismcitywithabundanthigh-qualitytouristattractionsnonethelessvaguecityimagewhichhampersthepropagandaofthecityitself,Guipingshouldestablishitscityimageas“historicalandeco-tourismcity”withregardstoitsvariousnaturalandculturaltourismresources.[Keywords]Resourcebasedtourismcityimage,Orientation,Design,Guiping717273