鄂尔多斯地区旅游文化发展与管理研究

I鄂尔多斯地区旅游文化发展与管理研究摘要在当今世界旅游业迅速发展的情况下，旅游文化作为一种新的文化现象，所受的关注度越来越高。旅游文化依赖于旅游活动而存在，它是由从事旅游业的专业人员通过对旅游资源的文化内涵进行挖掘，对旅游产品进行设计，用以满足游客特定需求的以物质文化产品和精神文化产品为载体而展现出来的文化产品。鄂尔多斯市地理区位条件优越，同时鄂尔多斯市历史文化遗迹集聚、自然资源丰富以及拥有独特的人文景观和浓郁的民族文化。这些条件为鄂尔多斯市旅游业的发展奠定了基础，加之近年来鄂尔多斯市一直在积极发展旅游业，所以，基于这些因素来说对鄂尔多斯市旅游文化进行研究，可以促进鄂尔多斯市旅游品牌的打造，有助于使鄂尔多斯市旅游文化实现产业化经营，使鄂尔多斯市旅游文化以其独特的民族特色闻名世界，为鄂尔多斯市可持续发展旅游业的各项活动提供指导方针。本文首先综述旅游文化理论、文化产业理论、旅游文化产业理论和可持续发展理论，而后通过分析鄂尔多斯市旅游文化研究现有的成果，并对现有成果进行总结，进一步在整体上把握鄂尔多斯市旅游文化研究的方向。然后通过对鄂尔多斯市旅游文化发展现状的研究中进一步分析鄂尔多斯市旅游文化并注重对已发展成熟的旅游文化的内容、发展方向和管理模式的研究。在深入认真的学习了解当地地理、历史、文化概述，旅游业发展概况及旅游文化发展概况的基础上，本文系统的对鄂尔多斯地区旅游文化进行分区阐述，II并对新形势下的鄂尔多斯市旅游业大发展、旅游文化的构建和弘扬提出建设性的意见。对于提高鄂尔多斯市旅游业的发展速度，提升鄂尔多斯市旅游文化对旅游业的影响以及提高鄂尔多斯市旅游业的经济收益有较高的实践价值。关键词：鄂尔多斯,旅游文化,旅游文化产业,可持续发展IIITHEORDOSREGIONTOURISMANDCULTUREDEVELOPNTANDMANAGEMENTRESEARCHABSTRACTInthecaseoftherapiddevelopmentoftourismintheworldtoday,TourismandCultureasanewculturalphenomenon,receivedattentionmoreandmore.TourismandCulturedependentontourismactivitiesexist,itisculturalconnotationoftourismresourcestocarryoutexcavationbyprofessionalsinthetourismindustry,tourismproductsdesignedtomeetthespecificneedsofthevisitorstothematerialandculturalproductsandculturalproductsascarrierunfoldedculturalproducts.OrdosCity,thegeographicalconditionissuperior,gatheringhistoricalandculturalsitesinOrdosCity,richinnaturalresourcesandhasauniqueculturallandscapeandrichethnicculture.TheseconditionslaidthefoundationforthedevelopmentoftourisminOrdosCity,combinedOrdosCityinrecentyearsbeenactiveinthedevelopmentoftourism,therefore,basedonthesefactors,theOrdosCityTourismandCulture,canpromotetourismbrandbuildingOrdosCity,OrdosCityTourismandCulturehelpsmakeindustrialmanagement,OrdosCityTourismandCultureforitsuniqueethniccharacteristicsoftheworld-famousprovideguidelinesforthesustainabledevelopmentoftourismactivitiesinOrdosCity.Thisarticlefirstoverviewtourismandculturaltheory,thetheoryofculturalindustries,tourismandculturalindustriestheoryandsustainabledevelopmenttheory,IVandthenbyanalyzingtheresultsofOrdosCityTourismandCultureResearch,andsummarizetheexistingresults,andfurthercapturetheoverallOrdosCitythedirectionofculturalstudies.ThenfurtheranalysisthroughthestudyofOrdosCity,thedevelopmentoftourismandculturalstatusquoOrdosCityTourismandCultureandfocusoncontentdevelopedtouristculture,developmentdirectionandmanagementmode.Onthebasisofin-depthandseriousstudyandunderstandingofthelocalgeography,history,culture,overview,overviewofthedevelopmentoftourismandthedevelopmentoftourismandculturalprofile，thispapersystematicallypartitiondescribesOrdosTourismandCulture,andtheMausoleumofGenghisKhantoempiricalstudy,verifythesuccessofthetourismandculturalindustriesdevelopmentmodel,andunderthenewsituationOrdosCitytourismdevelopment,tourismandculturalbuildandpromoteconstructivesuggestions.HighpracticalvalueforimprovingthespeedofOrdosCity,thedevelopmentoftourism,enhancetheOrdosCitytourismandculturaltourism,andimprovetheeconomicbenefitsoftourismOrdosCity.KEYWORDS:Ordos,TourismandCulture,Tourismandculturalindustries,SustainabledevelopmentV目录一、引言...................................................................1二、研究综述.................................................................5（一）旅游文化理论研究综述.................................................5（二）文化产业、旅游文化产业概念及关系综述.................................7（三)鄂尔多斯旅游文化理论研究综述..........................................8（四）可持续发展理论综述...................................................91.公平性原则...........................................................92.持续性原则..........................................................103.共同性原则..........................................................10三、鄂尔多斯市旅游业及旅游文化发展概况.......................................12（一）鄂尔多斯市基本概况..................................................12（二）旅游业发展现状......................................................131.丰富多彩的旅游资源..................................................13（三）鄂尔多斯市旅游文化发展的基础条件研究................................161.旅游文化资源特色及评价..............................................162.旅游文化发展的基础条件..............................................21四、旅游文化发展现状及SWOT分析..............................................22（一）、旅游文化发展现状及趋势.............................................221.旅游文化发展现状....................................................222.鄂尔多斯市旅游文化发展趋势..........................................23（二）鄂尔多斯市旅游文化发展中存在的问题..................................241.旅游文化产品类型较为单一，旅游文化资源整体开发不够..................242.政府政策落实不到位，旅游行业管理体系落后............................253.旅游基础设施建设不足，旅游专业人才缺乏..............................274.旅游市场营销力度不够，市场经济意识缺乏..............................285.对资源的影响和破坏现象比较严重......................................296.旅游文化产业发展滞后................................................291（三）鄂尔多斯市旅游文化发展SWOT分析.....................................301.优势分析............................................................302.劣势分析............................................................323.机遇分析............................................................324.挑战分析............................................