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20082221TourismScienceFeb.,2008Vol.22,No.1F592A1006-575(2008)-01-0015-071212(1.,200062;2.,130024):4,12,:,,,,,,:;;:2007-12-30;:2008-02-17:(40571054);()(:B410):(1953-),,,,:(1982-),,:2080,,[1],2344,[2]1971,J.D.Hunt(Image:afactoroftourism),[3],[427]WTO(2004)[8]2090,(1996)(CIS),,,[9](1999)(TDIS),,[10](2001)[11],3[12],[13](2002)[14],,12(,);,12,,1.,[15],,,,,,,,;,,;,,;,,;,;,:IP=aPP+bCP+cMP+dEP(1):IP;PP;CP;MP;EP;abcd2.,4,28;,,,(1)1,,,010,0,10,:PPi=jijAij(2),PPii;ijj;Aijj,:CPi=10jQijmax(jQij)(3):CPii;Qijij,:Zi=ai10100%(4):Zi;ai,:Ri=(bi,t-bi,0)bi,0100%(5),Rii;bi,ti;bi,0i,:Si=bi,tBtbi,0B0(6),Sii;bi,0i;bi,ti;B0;Bt61TourismScience1AA1(0.244)A11(0.233)A111(0.439)A112(0.561)A12(0.176)A121(0.527)A122(0.473)A13(0.195)A131(0.24)A132(0.76)A14(0.232)A141(0.663)A142(0.337)A15(0.090)A151(1.0)A16(0.073)A161(1.0)A2(0.251)A21(0.462)A211(0.15)A212(0.558)A213(0.292)A22(0.538)A221(1.0)A3(0.330)A31(0.348)A311(0.195)A312(0.257)A313(0.223)A314(0.325)A32(0.652)A321(0.169)A322(0.308)A323(0.222)A324(0.301)A4(0.175)A41(0.49)A411(0.303)A412(0.40)A413(0.297)A42(0.239)A421(1.0)A43(0.272)A431(0.602)A432(0.398):,,,,Mj,Nj():Nj=10Mj/max(Mj)(7)3.,,12(,,2),,20069,(2),1500,1210,80.7%,20002005,,;2005,2006197112212,,,,,,,,,,;,,:1.(3),,4.86;,7.09,3126.296.196.005.944.346.185.955.735.925.595.974.825.855.716.216.575.976.414.426.556.134.845.244.805.275.195.335.065.005.074.444.775.324.854.865.105.394.745.165.055.245.105.776.155.275.824.615.965.656.135.995.625.965.016.165.866.876.616.306.894.556.766.495.745.645.165.845.245.945.606.166.186.076.734.696.466.167.487.597.037.683.577.397.09:2.,2000200512,(4),,,;412(20002005)(%)(%)214.97123.6814.8368.831.731.250.640.73135.04212.15139.65176.701.291.751.341.20209.09234.63117.34188.371.701.871.211.2598.81190.7057.5192.051.101.630.880.83128.6961.2999.34140.451.260.901.111.0483.1689.0439.2860.991.011.060.780.7058.5576.4752.69224.000.870.990.851.4196.8891.3094.33103.731.081.071.080.88130.09159.02143.71180.161.271.451.361.2250.1966.2556.54318.850.830.930.871.82247.2155.7578.62110.781.910.871.000.92-12.73-7.24294.20484.410.480.522.202.5481.5578.7279.11130.271.001.001.001.00:2001200681TourismScience;,;;,,;,6.996.41,;,;;,(5)5123.635.114.605.686.806.416.417.306.993.945.524.973.424.964.432.354.253.593.224.934.333.214.864.295.116.325.903.715.304.743.935.214.775.406.516.123.(6),,,,;,,,,3.56,,4.12LOGO,,,12,(7)5,34,3612A211A212A213A21A221A26.06104.337.756.377.01101.429.925.194.274.70102.69105.924.955.409.0994.087.583.375.328.488.815.587.824.275.913.942.235.173.343.033.177.581.583.673.093.843.493.941.093.582.244.033.206.067.304.926.424.535.407.582.302.503.153.613.407.277.324.926.615.235.876.062.671.672.895.594.34712A411A412A413A41A421A43595.58105.125596.198.335.02557.55.749.305.04334.53.453.332.49117.52.931.331.75337.54.344.173.12354.54.255.003.283163.093.332.315596.193.333.833363.890.832.101564.093.332.801363.291.672.015.,1,12(8)1246,;;91128125.957.014.605.125.635.714.706.415.025.576.135.406.995.046.045.065.324.972.494.654.865.914.431.754.445.103.173.593.123.775.653.494.333.284.265.863.204.292.314.056.495.405.903.835.565.603.404.742.104.156.165.874.772.805.047.094.346.122.015.195.554.53,(9),;,;;,,,,9RR5.55.5R55R4.5R4.512,,,,,,;,,,,,,,:[1].[J].,1999(2):61264.[2].10:19942003[J].,2005(4):64270.[3]J.D.Hun.Image:afactoroftourism[D].ColoradoStateUniversity,USA,1971.[4]AsuncinBeerli,JosefaD.Martn.Touristscharacteristicsandtheperceivedimageoftouristdestinations:aquantitativeanalysisacasestudyofLanzarote,Spain[J].TourismManagement,2004,25:6232636.[5]BirgitTrauer,ChrisRyan.Destinationimage,romanceandplaceexperienceanapplicationofintimacytheoryintourism[J].TourismManagement,2005,26:4812491.[6]SamuelSeongseopKim,AlastairM.Morrsion.ChangeofimagesofSouthKoreaamongforeigntouristsafterthe2002FIFAWorldCup[J].TourismManagement,2005,26:2332247.[7]WarickFrost.Braveheart2edNedKelly:historicfilms,heritagetourismanddestinationimage[J].TourismManagement,2006,27:2472254.[8]WTO.IndicatorsofSustainableDevelopmentforTourismDestinations:AGuidebook[M].WorldTourismOrganiza2tion,Madrid,Spain,2004:4222428.[9],.[J].,1996(1):48252.[10].:[M].:,1999.[11],.[J].,2001(4):4962512.[12].,[J].,2002(4):24227.[13],.[J].,2004(1):82286.[14],.[J].,2002(1):63267.02TourismScience[15]Ì.[D].,2006.PerformanceEvaluationofRegionalTourismImageof12ProvincesandRegionsintheYangtzeRiverValleyWANGYuming1,LUShuai2(1.TheCenterforChineseModernCityStudies,EastChinaNormalUniversity,Shanghai200062,China;2.SchoolofHistoryandCulture,NortheastNormalUniversity,Changchun130024,China)Abstract:Tourismimageconstructionhasbeenrecognizedasoneofthemostsignificantactionstopromotethesustainabledevelopmentofregionaltourism.Theperformanceofregionaltourismimageiscomposedofcognitiveperformance,marketperformance,communicationperformance,andmanagementperformance,fromwhichwecanformaperformanceevaluationsystemwithcorrespondingindexesandmethodology.AcasestudyofthetwelveprovincesandregionsintheYangtzeRiverValleyindicatesthattheperformanceoftourismimagerankshighestintheprovincesofZhejiang,Jiangsu,SichuanandShanghaicityw