饮食节目对我国旅游业发展的影响与作用

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摘要“民以食为天”,在现代旅游业高度发达的今天,旅游者对旅游质量的要求越来越高。作为旅游六要素“食、住、行、游、购、娱”第一位的“食”,也在它独有的领域担当着相当重要的角色。饮食文化是传统中华文化大流中的一支,溯古至今有着其不可替代的内涵,在弘扬中华文化的同时也能满足旅游者日益提高的对旅游活动文化品味的需求,对我国旅游业发展有着很大的影响与作用。本文主要通过对饮食类节目《爽食行天下》进行分析解读,结合当前旅游业以及饮食业在发展现状,总结当今饮食节目所普遍存在的旅游与饮食相结合的“卖点”,对其所展示的内容的优缺点进行分析,并以点带面,分析目前中国旅游业发展与饮食文化互动过程中的良性因素与不良因素,作为饮食文化与我国旅游业互动发展的参考和依据。关键词:饮食文化旅游业发展爽食行天下Abstract“Maneatsbynature”,inmoderndaywhenthetourismdevelopingsofast,peopleaskformorequalityexperienceoftraveling.Asthefirstfactorofthesixelementsoftourism——“eating、lodging、transportation、tour、shopping、entertainment”,eatingplayinganimportantroleinitsspecialarea.DietcultureisaninfluentofthetraditionalChinese’cultureandithasirreplaceableconnotationsdowntheages.ThedietculturecannotonlypromotethetraditionalChineseculture,butalsosatisfytheincreasingneedsoftravelerwhowantformoretestabletourismcultureandithasagreatinfluenceandeffecttothedevelopmentofChina’stourism.ThispassagemainlyanalysisthetopicdependsonafamousTVfoodprogram,combinedwiththecurrentsituationinthedevelopmentoftourismandcateringtosummarizethesellingpointoftoday'sdietprograms.Thispassagealsoanalysisthestrengthsandweaknesseswhichwereshowedontheprogramandtofanoutfrompointtoarea,showthehealthyfactorsandnegativefactorsoftheprocessofinteractionbetweenChina’sdevelopmentoftourismanddietculture.AndallabovewillbethereferenceandbasisoftheinteractionbetweenChina’sdevelopmentoftourismanddietculture.Keywords:Dietculture,Thedevelopmentoftourism目录1、绪论......................................................................................................................................11.1研究背景.......................................................................................................................11.1.1我国旅游业发展现状.........................................................................................11.1.2我国饮食文化发展现状.....................................................................................21.2研究目的和意义...........................................................................................................21.3研究内容.......................................................................................................................31.4研究方法.......................................................................................................................32、饮食文化与旅游业发展的研究进展..............................................................................................42.1相关概念与理论基础...................................................................................................42.1.1概念界定.............................................................................................................42.1.2相关理论基础.....................................................................................................42.2国内外饮食文化与旅游业发展研究的进展...............................................................52.2.1国外研究进展.....................................................................................................52.2.2国内研究进展.....................................................................................................63、美食节目《爽食行天下》饮食文化与旅游相结合的个案研究............................................83.1节目概况.......................................................................................................................83.2节目所展示地区饮食文化概况...................................................................................83.2.1广东饮食文化.....................................................................................................93.2.2福建饮食文化...................................................................................................113.2.3台湾饮食文化...................................................................................................123.2.4海南饮食文化...................................................................................................133.2.5云南饮食文化...................................................................................................133.2.6西藏饮食文化...................................................................................................143.2.7贵州饮食文化...................................................................................................153.2.8广西饮食文化...................................................................................................153.2.9北京饮食文化...................................................................................................163.2.10湖南饮食文化.................................................................................................163.3节目所展示地区旅游业发展概况.............................................................................173.3.1聚类分析结论...................................................................................................173.3.2综合分析...........................................................................................................173.4节目所展示地区饮食与旅游业发展契合中存在的问题.........................................183.5饮食文化节目播出对旅游业发展作用分析.............................................................194、旅游业与饮食文化互动发展的可行性分析.........................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