黄山园内旅游解说类型与有效性分析

:20050610:(1979),,2003(1965),,,,,:(1975),,2004(1976),,1121(1,410004;2,311300),300,5,,;;;;F592.7A1006575(2005)05003305AnAnalysisoftheTypesandEffectivenessofInterpretationatHuangshanMountainScenicSpotLUOFen1,ZHONGRong2de1,LIJian2,FUHong2jun1(1CollegeofTourism,CentralSouthForestryUniversity,Changsha410004,China;2CollegeofTourism,ZheJiangForestryUniversity,Linan311300,China)Abstract:Theauthorsampled300questionnairesamongtouristsatHuangshanscenicsiteinordertomakeasurveyofthestatusquoofthecategoriesandeffectivenessofinterpretationatthissite,analyzedthedatagatheredandevaluatedtheeffectivenessofinterpretationatthesitefromfiveaspectsincludingguides,panels,visitorcenters,portablepublica2tionsandinterpretivetechniques.Itconcludedthatmoreeffortsneedtobemadefromvariousaspects,suggestedthatmoreattentionsbeputonaudienceandresourcesanalysis.Italsosuggestedthatdiversifiedinterpretationtechniquesbeadoptedtobetterthequalityofinterpretationatthissite.Keywords:tourisminterpretation;tourismattraction;siteinterpretation;infectivenessofinterpretation;HuangshanMountain,(,1999),,(,2001)()(),(enjoyable)(relevant)(organized)(thematic)4(Ham,2002),;,,,,(Veverka,2000),,,200510195TourismScienceOct.,2005Vol.19No.5©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(,2001),200382325300,300,283,94.3%1.,,,1850(80%),182540%,,(1),(2),,,11818252635365051606170703%40%21%23%3%8%2%22%5%10%8%28%8%2%7%22%8%2.,,,,,,,,68%,,48%(3)27%,34%(4)348%11%9%32%427%39%,14%,11%9%34©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(,2004),,;,,;,;,;,;,3.,,40%,9%(56)540%26%,7%,6%,18%,3%651%22%16%,8%3%,,1.5m,,,,,(6),,,,(7),,,77%29%27%37%4.,,,,200m2(),,;,;,;,5.,,,40%,24%,(8)(TourismScience35©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.),,815%25%,21%,24%,15%16.,,,,Douchette&Cole199324,12,(9,5,,)9123.62.52.32.92.52.32.62.52.12.62.31.9:1()9,,,,:,,;,,,;,;,;,,;,;,,;,,,,,,,,,,:36©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(1),;(2),;(3),;(4),;(5),;(6),:1.Douchette,J.E.,Cole,D.N.Wildernessvisitoreducation:Informationaboutalternativetechniques[R].1993.Ogden,UT:USDAFor2estServiceIntermountainResearchstation.2.Ham,S.H.&Weiler,B.Interpretationasthecenterpieceofsustainabletourism[R].2002Taiwan,U.S.,andAustraliaInternationalSymposiumonEnvironmentalInterpretationandEco2tourism.2002.3.Veverka,J.A.WhyHeritageSitesNeedInterpretationfortheirLongTermSurvival[J].theNationalTrustforScotlandInterpretationSemi2nar,Oct.,2000.4..[M].,2001:147151.5..[J].,1999(1):4446.6..[M].:,2001:445449.7..[J].,2004(1):4851.:2003(),!(:)()(8,48),,,,:,:,2005128,:48139,:ISSN1008-6080/CN451249/K:5:541004:0773-5857645Email:[e-mail]@glit.cnTourismScience37©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.