中国BPO企业全球发展战略

东北林业大学毕业论文1中华人民共和国教育部东北林业大学毕业论文论文题目：中国BPO企业全球发展战略分析学生：丁陆军指导教师：张鑫教授学院：经济管理学院专业：国际经济与贸易2007级1班2011年6月东北林业大学毕业论文2中国BPO企业全球发展战略分析摘要面临全球BPO浪潮的汹涌来势，中国作为世界第二大经济体，拥有经济环境、产业基础、人才、市场等方面的优势，中国BPO企业将面临前所未有的机遇，中国也有可能成为未来全球BPO业务的核心承接地。近年来，虽然中国BPO企业数量增长迅速，但在整个行业中，中国BPO企业发展尚处于起步阶段，多数企业成立不久，项目经验欠缺，企业不具规模，很难与印度企业及其他大型外包企业抗衡。如何把机会变成利益，抓住机遇获得长足发展，是中国BPO企业面临的一个重要战略问题。本文通过对全球及我国BPO业务发展状况，我国BPO企业经营能力的分析，海外发包商对承包商离岸需求分析，提出了中国BPO企业拓展全球业务的对策：提高产品服务及管理模式的创新能力、提高业务交付模式成熟化、强化核心竞争力、制定国际并购战略、BPO标准化管理、实施全球化战略定位，以实现我国BPO企业全球化发展的战略目标。关键词：业务流程外包（BPO）；发包商；运营能力；发展战略东北林业大学毕业论文3AnalyzeontheGlobalDevelopmentStrategyofBPOCompaniesinChinaAbstractFacingtheglobalBPOtide'sturbulentoncomingforce,Chinahastheeconomicenvironment,theindustrialfoundation,thetalentedperson,hugemarketsuperioritytobecometheworldsecondbigeconomy.TheBPOcompaniesinChinawillfacetheunprecedentedopportunity;ChinaalsohasthepossibilitytobecometheglobalBPOservicecorecontractplaceinthefuture.Inrecentyears,althoughtheChineseBPOEnterprisequantitygrowthwasrapid,butintheentireprofession,theChineseBPOenterprisedevelopmentwasstillatthestartstage,Mostcompaniessetupsoon,thelackofprojectexperience,companiesdonotscale，WithoutthestrengthtocontendedwiththeIndianEnterpriseandotherlarge-scaleoutsourcingenterprise.Howtoturntheopportunitytobenefit,isanimportantstrategicquestionwhichtheChineseBPOEnterprisefacing.ThisarticlethroughtotheBPOBusinessDevelopmentofchinaandglobalcountry,thebusinesscapacity'sanalysisofBPOcompaniesinChina,Outsourcersneedsanalysis.ProposedmeasurestoexpandglobalbusinessforBPOcompaniesinChinaproposedthe东北林业大学毕业论文4ChineseBPOEnterprisedevelopstheglobalservicethecountermeasure:improvinginnovationforproducts,servicesandmanagement,throughenhancestheservicepaymentpatterntocausethecuring,Causesthecorecompetitivenessbecomesformidable,ThedevelopmentofinternationalM&Astrategy,BPOstandardizedmanagement,theimplementationofglobalstrategicpositioning,inordertoachieveThestrategicgoalofglobalizationofBPOcompaniesinChina.Keywords：BusinessProcessOutsourcing(BPO)，Outsourcer，OperatingCapacity，DevelopmentStrategy东北林业大学毕业论文5目录摘要Abstract1.绪论.....................................................................................................................................................11.1BPO的定义......................................................................................................................................11.2BPO服务市场分类...........................................................................................................................21.2.1按BPO服务提供商本身性质分类................................................................................................31.2.2按BPO服务提供商实施业务分类................................................................................................42.全球及我国BPO业务发展现状..........................................................................................................52.1全球BPO发展现状.........................................................................................................................52.2我国BPO发展现状.........................................................................................................................53.当前中国BPO企业经营能力分析......................................................................................................73.1企业经营状况..................................................................................................................................73.2融资和议价能力..............................................................................................................................83.3大型项目经验..................................................................................................................................83.4海外市场拓展能力...........................................................................................................................84.影响发包商选择外包企业因素............................................................................................................94.1区位选择.........................................................................................................................................94.2行业经验.........................................................................................................................................94.3信息安全........................................................................................................................................104.4价格................................................................................................................................................105.中国BPO企业全球竞争策略.............................................................................................................125.1实施全球化战略定位......................................................................................................................125.2企业创新........................................................................................................................................145.2.1产品/服务创新....................................................................