中国针织服装的发展现状和流行趋势

毕业论文题目:中国针织服装的发展现状及趋势所属学院:纺织工程学院年级专业:商品检验与贸易111班姓名:吴俊霖学号:201102021005指导教师:蒋宁英完成时间:2014年5月摘要随着消费需求的不断提高，针织服装不再是传统的棉制品，而是向着多品种、多功能、多风格的方向发展。这也使得在世界针织服装发展潮流中我国针织服装行业还存在很多的不足，本文就以中国针织服装行业发展的现状及我国针织服装行业的特点，高增长，快发展，规模小，民营多，产业集群，形式多样，服装品种日益细化，面料应用变化多样行业竞争日趋激烈分析了我国针织服装行业存在的问题和原因;设备落后,技术水平低,创新意识差,创新能力不强,产品结构不合理,总体质量不高,产品标准出台相对滞后,服装设计力量薄弱,服装品牌庞杂缺少领军品牌及问题加以阐述从而推论中国针织服装行业的发展趋势即舒适化，功能化，民族化，时尚化，多元化，针织和机织拼接。关键词：针织服装，现状，分析，发展趋势ThestatusquoanddevelopmenttrendofChineseknittinggarmentsAbstract：Withtheconstantimprovementoftheconsumerdemand,theknittingclothingisnolongerthetraditionalcottonproducts,buttowardsthedirectionofmorevarietiesofmultifunctionalstyleKnittingclothingdevelopmenttrendintheworldwhichmakestheknittingclothingindustryinourcountrytherearemanyshortcomingsofChineseknittingclothingindustrydevelopmentinthispaper,thepresentsituationandthecharacteristicsofknittedapparelindustryinChina,highgrowth,fastdevelopment,thescaleissmall,private,industrycluster,diversified,clothingvarietiesgrowingrefinement,fabricsuseddiverseindustryincreasinglyfiercecompetitioninknittingclothingindustryinChinaisanalyzedtheproblemsandreasons;Poorpoorequipment,lowtechnicallevelandinnovationconsciousness,innovationabilityisnotstrong,theproductstructureisunreasonable,theoverallqualityisnothigh,clothingbrandslackofleadingbrandconfusedandproblemsarediscussedandconcludedthedevelopmenttrendofknittingclothingindustryinChina.Keywords:Knittingclothingpresentsituationanalysisofdevelopmenttrend目录前言................................................................................................................................11我国针织服装行业的发展现状和特点....................................................................11.1我国针织服装行业的发展现状.......................................................................................11.2我国针织服装行业发展呈现的特点...............................................................................11.2.1行业保持高速增长处于快速发展期...................................................................11.2.2企业规模小，地域分布相对集中.......................................................................21.2.3产业结构以民营企业为主体...............................................................................31.2.4产业集群效应显著...............................................................................................31.2.5产业组合方式呈现多样化...................................................................................41.2.6针织服装品种日益细分化...................................................................................41.2.7针织面料多样化...................................................................................................51.2.8竞争日趋激烈.......................................................................................................52我国针织服装行业存在的问题................................................................................52.1技术装备陈旧...................................................................................................................52.2研发投入少，创新思维医乏...........................................................................................62.2.1款式.......................................................................................................................62.2.2色彩.......................................................................................................................72.2.3工艺.......................................................................................................................72.2.4结构.......................................................................................................................72.3产品档次低，出口附加值低...........................................................................................82.4市场营销结合点少...........................................................................................................82.5市场不细分、不规范.......................................................................................................82.6针织产品行业标准制定与出台相对滞后.......................................................................82.7服装设计重视不够设计力量薄弱...................................................................................92.7.1重视以及投入不够...............................................................................................92.7.2基础理论研究欠缺.............................................................................................102.8国内领导品牌太少.........................................................................................................103我国针织服装发展的应对措施及趋势..................................................................113.1应对措施.........................................................................................................................113.2发展趋势.........................................................................................................................114结论..........................................................................................................................13谢辞.........................................................................................................................