中小企业项目投资中存在的问题及对策以胜利油田金色河口实业集团为例

题目中小企业项目投资中存在的问题及对策——以胜利油田金色河口实业集团为例摘要中小企业在我国有非常庞大的数量，在我国的经济舞台上也扮演着越来越重要的角色，而项目投资在中小企业保持日常运作并扩大经营中，扮演着至关重要的角色。在当今经济形势复杂多变的情况下，对项目投资的正确分析，及早的指出项目投资中的问题，并提出相应对策，能对企业管理决策起到很大的帮助。近几年来国家和人民在注重经济建设的同时，也越来越注意环保问题。伴随着国家政策的支持，人民对环境问题的重视，科技的发展，很多新型环保建材走向市场。而我们将通过这次的论文写作，以一家环保建材的中小企业项目投资为例，来研究一家中小企业在项目投资中存在的问题以及改进对策。关键字：中小企业；环保建材；项目投资分析；存在问题；改进对策Title：Problemsandcountermeasuresinsmallandmedium-sizedenterpriseprojectinvestment——JinseHekouindustrialgroupasanexampleinshenglioilfieldAbstractSmallandmedium-sizedenterprisesinourcountryhasaverylargenumber,inourcountry'seconomyplaysamoreandmoreimportantroleonthestage,theprojectinvestmentinsmallandmedium-sizedenterprisestomaintaindailyoperationandexpandbusiness,playavitalrole.Todaywefacethecomplicatedstateoftheeconomy.So,Intheprojectinvestment,therightprojectinvestmentanalysis,canleadustofindproblemsandmakecountermeasuresasearlyaspossible,andplayabighelpinmanagementdecisionofenterprises.Payattentiontotheeconomicconstructioninrecentyearsatthesametime,alsomoreandmoreattentiontotheproblemofenvironmentalprotection.Withthesupportofnationalpolicy,thepeople'sattentiontoenvironmentalproblems,thedevelopmentofscienceandtechnology,manynewenvironmentalprotectionbuildingmaterialstothemarket.Andthroughthispaperwriting,inasmallandmedium-sizedenterpriseofenvironmentalprotectionbuildingmaterialsinvestmentprojectasanexample.Tostudyaproblemofsmallandmedium-sizedenterprisesintheprojectinvestmentandimprovingmeasures.Keywords：Smallandmedium-sizedenterprises(smes)EnvironmentalprotectionbuildingmaterialsProjectinvestmentanalysistheprojectinvestmentproblemImprovementcountermeasures目录一、总论............................................................................................................................5（一）选题背景........................................................................................................5（二）研究意义........................................................................................................6（三）本次研究课题的思路和方法........................................................................61．本课题研究的思路......................................................................................62．本课题研究的方法......................................................................................7二、理论综述....................................................................................................................7（一）中小企业及中小企业的项目投资................................................................71．中小企业的定义..........................................................................................72．中小企业的项目投资..................................................................................8（二）中小企业投资管理........................................................................................8（三）项目投资的决策方法评价...........................................................................111．非贴现分析法.............................................................................................112．贴现分析法................................................................................................123．项目投资决策方法选择原则....................................................................12（四）相关财务指标..............................................................................................13（五）投资风险......................................................................................................151．投资风险含义............................................................................................152．投资风险发生的原因................................................................................15（六）中小企业投资的特点..................................................................................16（七）中小企业项目投资中的问题......................................................................17三、项目成本投入分析..................................................................................................19（一）公司概况及项目内容..................................................................................191．公司概况....................................................................................................192．市场分析....................................................................................................20（二）项目投资分析..............................................................................................221．项目进程规划............................................................................................222．项目投入估算............................................................................................233．人力成本投入............................................................................................254．项目投资效益估算....................................................................................265．投资回报....................................................................................................286．项目中存在的问题....................................................................................297．问题形成的原因........................................................................................30四、提高投资效益的改进建议............................