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东方美谷TheOrientalBeautyValley——美丽健康产业的硅谷SiliconValleyofBeautyandHealthIndustry党的十八大报告中提出建设美丽中国的宏伟构想，习近平总书记也曾多次提到，美丽中国是中国梦的重要内容。美丽中国梦离不开美丽健康产业的支撑。上海是海派文化集大成的地方，是美丽健康理念和潮流时尚的风向标，奉贤区作为上海产业经济的重要承载区，未来将把优越的自然禀赋与坚实的美丽将康产业基础有机整合，打造一个东方美容化妆界的硅谷Reportofthe16thCPCNationalCongressproposedagrandvisionofbuildingBeautyChina,andGeneralSecretaryXiJinpinghasalsomentionedthatBeautyChinaisanintegralpartofChineseDream.BeautifulChinesedreamisinseparablefromthesupportofhealthandbeautyindustry.ShanghaiisanagglomerationofShanghai-stylecultureaswellasawindvaneforbeautyhealthconceptsandfashiontrendsasakeybearingzoneforindustrialeconomyinShanghai,andFengxianDistrictwillorganicallyintegrateexcellentnaturalendowmentswithsolidbeautyhealthindustrialbase,inordertobuildtheSiliconValleyoforientalbeautyandcosmeticsindustry.——东方美谷。——TheOrientalBeautyValley一、什么是东方美谷？I.WhatistheOrientalBeautyValley?狭义概念上，东方美谷不是一个物理概念上的园区，而是一个以奉贤区全域为载体，以美丽健康概念相关的产品轴、服务轴、产业轴3大坐标系构成的三维立体产业体系。在产品轴坐标上，由包括研发、生产、包装、销售等环节构成；在服务轴坐标上，由包括原料采购、ODM设计、OEM生产、检验检测、营销策划、品牌推广等配套功能构成；在产业轴坐标上，通过产品展示、用户体验、美容护理、医药保健、贸易流通、互动咨询等业态实现了以美容健康产品为基础，以产品+服务的形式实现应用拓展和价值链延伸，构成一个多层次立体系统。Fromthenarrowsense,theOrientalBeautyValleyisnotaparkonthephysicalconceptbuta3Dindustrialsystemcomposedbythreecoordinatesystemsofproductaxis,serviceaxisandindustryaxis,whicharebasedonFengxianDistrictandrelatedtobeautyandhealthconcept.Theproductaxisincluderesearchanddevelopment,production,packaging,marketingandotherlinks;theserviceaxisincluderawmaterialprocurement,ODMdesign,OEMproduction,testing,inspection,marketingplanning,brandpromotionandotherancillaryfunctions;intheindustryaxis,productexhibition,userexperience,beautycare,healthcare,tradeflows,interactivecounselingandotherbusinessactivitiesarecarriedout,andtheapplicationexpansionandvalueextensionarerealizedintheformofproduct+servicebasedonbeautyhealthproducts,inordertoformamulti-layered3Dsystem.广义概念上，东方美谷通过跨界以至无界理念和方式把总部经济、文化创意、旅游休闲、电子商务、体育运动、金融服务、时尚产业、奢侈品等跨界产业整合形成一个以美丽健康产业为核心，多种产业共生共赢的美丽健康产业联盟。它是一个通过全区域覆盖、全功能整合、全产业配套、全要素服务来实现都市产业生态圈。Fromthebroadsense,theOrientalBeautyValleyintegratestheHQeconomy,culturalcreativity,tourismandleisure,e-commerce,sports,financialservices,fashionindustry,luxuriesandothercross-industriesthroughtheconceptandmethodofCrossandBeyondBoundaries,inordertoestablishabeautyandhealthindustrialalliancefocusingonthebeautyandhealthindustryandconnectingwithavarietyofindustrialbranches.Itisanurbanindustrialecosystemwithfullregionalcoverage,comprehensivefunctionalintegration,allindustrialfacilitiesandfull-featureservice.二、东方美谷的功能结构是什么？II.WhatarethefunctionsoftheOrientalBeautyValley?东方美谷包括四大功能和八大中心。TheOrientalBeautyValleyhasFourFunctionsandEightCenters.（一）四大功能(I)FourFunctions1、产业集群功能，美谷将吸引全球最有影响力的美丽健康行业企业入驻，形成国内规模最大的美丽健康产业集群和具有行业引领作用的发展高地；1.FunctionofIndustrialCluster,theOrientalBeautyValleywillattractmostinfluentialglobalindustrialenterprisestosettlein,andformthelargestbeautyhealthindustrialclusterandleadingdevelopmenthighland.2、研发创新功能，美谷将集中行业最丰富的技术资源和先进设备，建设能够引领全世界美丽健康产业技术变革和理论创新的策源地；2.FunctionofR&DandInnovation,theOrientalBeautyValleywillintegratetherichesttechnologicalresourcesandmostadvancedequipmentintheindustry,andbuildasourceguidingthetechnologicalinnovationandideainnovationfortheglobalbeautyandhealthindustry.3、服务配套功能，美谷将确保所有的美丽健康行业企业在这个生态系统中找到自己的位置并无缝融入，借助美谷完善的产业链条以及广阔的跨界空间实现企业快速成长、做大做强；3.FunctionofSupportingService,theOrientalBeautyValleywillenableallbeautyandhealthindustrialenterprisestogetaccommodatedinBeautyValley,seamlesslylinktothisalliance,andachieverapidgrowthbymakinguseofitsimprovedindustrialchainandbroadcross-industryspace.4、人才集聚功能，美谷将以海纳百川的胸怀招揽各类专业人才，凭借宜居宜业的优良环境和无限可能的发展机遇让天下英才在朝阳永续的事业中实现自己的人生价值。4.FunctionofTalentCuster,theOrientalBeautyValleywillrecruitalltypesofprofessionalswithbroadminds,providethemwithgoodlivableconditionsandinfiniteopportunitiesfordevelopment,andallowglobalexcellenttalentstopursuetheircareerdevelopmentinthisprosperousindustry.（二）八大中心(II)EightCenters1、研发中心。依托区内华东理工大学、上海应用技术大学、上海师范大学、上海商学院等高校丰富的教育研究资源，服务于美谷内各类美丽健康产业创新型中小微企业，为其提供个性化、专业化的研发设计服务，共同领导时尚新潮流，共享合作共赢的新成果。借力上海建设具有全球影响力科技中心的改革东风，打造引领美丽健康产业变革和技术进步的创新要素集聚地。1.R&DCenter.RelyingonabundanteducationresearchresourcesinthedistrictsuchasEastChinaUniversityofScienceandTechnology,ShanghaiInstituteofTechnology,ShanghaiNormalUniversityandShanghaiBusinessSchool,itservesforvariousinnovative-mindedbeautyandhealthSMEswithinthevalley,providesthemwithpersonalizedandprofessionalR&Ddesignservices,jointlyguidesthenewfashiontrends,andsharenewachievementsfromcooperationandwin-win.WhileShanghaiwillbuildtheglobalinfluentialtechnologycenter,itestablishesaninnovativeclusterguidingthereformofbeautyhealthindustryandtechnologicaladvances.2、设计中心。围绕化妆品企业的厂房、功能、工艺、设备、产品5大领域项目设计为重点，通过对接国际最高水准的理念和技术弥补目前国内行业空白，占据工业设计领域发展前沿。2.DesignCenter.Focusondesigningfiveprojectsofplants,functions,technology,equipmentandproductsforthecosmeticsenterprises,adoptthehighestinternationalstandardsandmostadvancedtechnology,makeupthecurrentdomesticindustry,inordertooccupyadominantpositionintheindustrialdesign.3、检测中心