BORA汽车宣传计划

MSK/wfSCvwmarketing1MSK/wfSCvwmarketing2一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.080910111201020304052001200208091011120102030405BORA宣传计划/CommunicationPlanBORA投产/SOP十周年庆典Tenyearscelebration记者投放及试车活动Pressconference/TestingDriving经销商投放Dealer’sLaunching上海车展ShanghaiAutoshow网上调查surveyinternet直邮活动DM路牌发布/Billboard专业媒体评价ADVinautospecificMedias电视、报纸及杂志广告发布TV、Newspaper、Magazine文体活动赞助SportsandArtsponsor软性新闻softnews长春车展ChangchunAutoshow公开亮相/Publicpresentation经销商投放培训Dealer’sLaunchingtraining经销商展厅展示ShowroomActivities新车预售收订单Pre-salesBORA投放BORALaunching首批用户回访调查Firstbuyersurvey后续车型1.8L投放NewModelLaunchingMSK/wfSCvwmarketing3一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.BORA宣传计划/CommunicationPlan样本及单页/BookletandFlyerMSK/wfSCvwmarketing4一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.BORA宣传计划/CommunicationPlan样本及单页/BookletandFlyerMSK/wfSCvwmarketing5一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.BORA宣传计划/CommunicationPlan经销商材料/MaterialfordealerMSK/wfSCvwmarketing6一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.BORA宣传计划/CommunicationPlan经销商材料/MaterialfordealerMSK/wfSCvwmarketing7一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.BORA宣传计划/CommunicationPlan请柬及新闻夹/InvitationandPresskitMSK/wfSCvwmarketing8一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.BORA宣传计划/CommunicationPlan户外路牌/BillboardMSK/wfSCvwmarketing9一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.BORA宣传计划/CommunicationPlan平面广告/PrintMSK/wfSCvwmarketing10一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.BORA宣传计划/CommunicationPlan上市片平面/PrintforLaunchingMSK/wfSCvwmarketing11一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.BORA宣传计划/CommunicationPlan礼品/GiftsMSK/wfSCvwmarketing12一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.BORA宣传计划/CommunicationPlan电视专题片/VideotapeMSK/wfSCvwmarketing13一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.BORA宣传计划/CommunicationPlan电视广告片/TVCMSK/wfSCvwmarketing14苍茫天宇之下，英雄登场—BORA。MSK/wfSCvwmarketing15他静态中亦蓄着动势，肌肉结实饱满，MSK/wfSCvwmarketing16车头方正阳刚，车头方正阳刚。MSK/wfSCvwmarketing17车尾简短雄健，MSK/wfSCvwmarketing18他眼观六路，耳听八方，随时一触即发。MSK/wfSCvwmarketing19无风，亦无声。天地间一片寂静，——动力爆发之前的寂静，寂静的有些骇人。MSK/wfSCvwmarketing20突然，BORA红色发巾被吹动，沙砾随疾风飞扬。MSK/wfSCvwmarketing21BORA的眼中，雪山开始松动。MSK/wfSCvwmarketing22正是时机，BORA一声长吼，雪山在吼声中爆发崩塌。MSK/wfSCvwmarketing23瞬间，BORA启动，加速，MSK/wfSCvwmarketing24箭一般地射出。弛向波澜壮阔的雪海。MSK/wfSCvwmarketing25雪浪翻滚，倾泻而下，连绵不绝。BORA奔驰于期间，似乎已雪崩的动力融为一体。MSK/wfSCvwmarketing26良久，BORA跃出雪海，远去，消失于天际。MSK/wfSCvwmarketing27MSK/wfSCvwmarketing28驾驭动力，生命无限精彩MSK/wfSCvwmarketing29BORA博雅MSK/wfSCvwmarketing30BORA傲然于雪山之颠，准备新的驾驭与挑战。