B公司X汽车零部件项目可行性分析

上海交通大学硕士学位论文B公司X汽车零部件项目可行性分析姓名：周习清申请学位级别：硕士专业：工商管理指导教师：宣国良20070113BX20002006720BXSWOTABSTRACTAutomotiveIndustryhasovertwo-digitalincreasesforseveralyearsafter2000.Itisquiteurgentforthecomponentstomeetthedemandasthevehiclevolumeof2006reach7.2millions.CorporationBisoneofthemajorplayersinthismarket,anddefinesChinaasitsstrategicmarket,thusmakeitveryimportantforittoexplorenewbusinessthroughnewprojects.BrakesareoneofthekeycomponentsofChassisbrakesystem,whichhasdirectimpactonvehiclesafety,propulsion,comfortableandeconomy.BrakeproductdevelopmentwillallowcompanytostreamlinewiththeglobalmarketandhelptoimprovetheautomotivecomponentsIndustrydevelopmentinChina.Aspartoftherealproject,afterstudyingtherelationshipbetweendecisionmakingandprojectinvestmentanalysis,italsostudiesthebackgroundofBCorporationandXproject,studiescompetitorsanalysisandcompany’sSWOT;Itintroducestheautomotivemarketforecastandtrendofthepricedown,introducestheproductandprocessofXproject,performthefinancestudyandsensitivitystudy,togetherwiththeenvironmentprotectionstudy,introducestheorganizationpracticefromPMI,throughstudyingtheactualsituationofcompany,selectoneO-chartfortheprojectimplementation,andprovideonedirectionforthepotentialchangelater.Afteraccesstherisksvariedfromtiming,financialandotheraspectsitprovidesomeactionplansforfurtherimprovement.Thoughabovestudies,thisprojecthasgoodpaybackandNPV,productandprocessarerobust,organizationcanmeettheprojectrequirement.Italsomeetscompanyandregulation’srequirementsfromenvironmentside.Risksareundercontrol.Intotal,theprojectisfeasibletoimplement.KEYWORDS:AutomotiveComponents,InvestmentDecision,ProjectFeasibilityStudyMBABX1[1][2][3][4]MBABX2[5]()MBABX3PMI2004[6][7][8][9][10]XMBABX4MBABX5BXBB1999BBTroy,Michigan18.541500B2006270B,,,1994B24%12B200676%91%XXXXX19973290047000200620068001ABS(2)(3)4200620200563.561QS9000ISO140002004TS16949MBABX6XA2006A400,000810040A5AAA2009MBABX7BBBCMPC1.350%19957500ABS,20061.45,,C20078M20061.45OEM201010MBABX8P200620067300BPB/2.2.1BAABBCBBBBPABACMCCCA*ABCDMBABX9BSWOT[11]120OEMA70%AMBABX102015/ABS/MC2008POEMSWOTMBABX112.3.1BSWOTSSttrreennggtthhssTThhrreeaattssOOppppoorrttuunniittiieessWWeeaakknneesssseesstt.BMBABX122000GDP10%200672025%3808020067201.01.6542008201520082010GDP10%19982006300020064.53,MBABX13199510.9%200250%200680%20061175920062006GDP70002006200020061.0-1.6720WTO:201279020151500MBABX143.2.1DRI4,747,5105,451,0326,113,7536,887,8227,395,6787,898,31701,000,0002,000,0003,000,0004,000,0005,000,0006,000,0007,000,0008,000,0009,000,000200720082009201020112012MBABX15XX()()4.1.11.2.3.4.5.6.7.4326MBABX16B:51.94mm:40.44mm2:2.35:94.90mm:236mmx20mm::Dot3/Dot4211174.1.2X30(CBN)U5S//;MBABX17BX30(CBN)U5S//;MBABX18304.2.1MBABX194.2.24.2.14.2.1102030405060MBABX2070809010011028883020105S20410/MBABX21:MBABX22X900*5.1.15.1.11212.4923.61%2361.4440.16%3228.3325.37%445.725.08%530.243.36%621.782.42%900.00100%160/304800133/11023300MBABX2317%37.5%,37.5%3022567520%4800X20%=960200=X20%=X6.48%=X6.48%5.2.101234109,600,0009,600,0009,600,0009,600,0009,600,0006.48%622,080622,080622,080622,080622,0802,000,0002,000,0000006.48%129,600129,600000751,680751,680622,080622,080622,08011,600,00011,600,0009,600,0009,600,0009,600,0007.29%MBABX241/(1+7.29%)+1/(1+7.29%)2+1/(1+7.29%)3+1/(1+7.29%)4=3.37=675/3.37=200.58525.2.2012345606,750,0006,750,0005,062,5003,375,0001,687,50007.29%0492,075492,0752,005,8522,005,8522,005,8522,005,852:1,687,5001,687,5001,687,5001,687,500318,352318,352318,352318,3521010%900225.75581125.7558=1125.7558X1-5%/10=106.94681156.28785.2.311,257,55811,257,558110694681,069,46810,188,090210694682,138,9369,118,622310694683,208,4048,049,154410694684,277,8726,979,686510694685,347,3405,910,218610694686,416,8084,840,750710694687,486,2763,771,282810694688,555,7442,701,814910694689,625,2121,632,34610106946810,694,680562,878MBABX25125.2.401234567.1048000000480000004800000048000000480000004800000048000000.4800000042900000429000004290000042900000429000004290000042900000.42900000()1069468106946810694681069468106946810694681069468.1069468()12437551243755940432940432940432940432622080.6220802786777278677730901003090100309010030901003408452.3408452(5786335786338061258061258061258061251044889.10448892208144220814422839742283974228397422839742363562.236356210%5%+--5.2.50123452,250,0004,126,9226,003,8447,945,2239,886,6012,208,1442,208,1442,283,9742,283,9742,283,97410%220,814220,814228,397228,397228,3975%110,407110,407114,199114,199114,1994,126,9226,003,8447,945,2239,886,60111,827,97967891011,827,97913,769,35815,778,38617,787,41419,796,4422,283,9742,363,5622,363,5622,363,5622,363,56210%228,397236,356236,356236,356236,3565%114,199118,178118,178118,178118,17813,769,35815,778,38617,787,41419,796,44221,805,470MBABX265.2.62,250,0002,250,0006,750,0006,750,0002,250,0006,750,0009,000,0002,257,5582,257,55802,257,5582,257,5582,250,0009,007,55811,257,5582,250,0009,007,55811,257,55875.2.70123456748000000480000004800000048000000480000004800000048000000480000004800000048000000480000004800000048000000480000004290000042900000429000004290000