LEXUS车主专享汽车杂志

LEXUS車主專享汽車雜誌LEXUSMagazineLEXUS車主專享汽車雜誌，是一本專為LEXUS車主量身定作的雜誌，並以「Life-Style」為報導主軸的高品質精緻生活指南，藉由雜誌的呈現達到LEXUS「專注完美，近乎苛求」的行銷形象以及與車主建立起情感的聯繫。LEXUSmagazineisamagazinecustom-designedforLEXUScarowners.Adopting“lifestyle”asitsmainreportingfocus,thispublicationhelpsthereadernavigatehisorherhigh-qualitylifestyle.ThismagazineachievesthemarketingimageofLexus,“TheRelentlessPursuitofPerfection”andbuildsalastingrelationshipwithLexuscarowners.廣告刊登聯絡專線：02-2732-8899ext.5300932-044678范心嫘讀者輪廓ReadershipDemographics女,24%男76%男女(Men)(Women)樺舍文化刊物精準溝通目標客層男女比Gender讀者輪廓ReadershipDemographics60歲以上,5%20-30歲,4%41-50歲,45%36-40歲,15%31-35歲,10%20-30歲31-35歲36-40歲41-50歲60歲以上(31-35years)(36-40years)(41-45years)(20-30years)(Above60years)年齡Age(inyears)樺舍文化刊物精準溝通目標客層讀者輪廓ReadershipDemographics高中以下3%高中7%大學74%研究所以上16%高中以下高中大學研究所以上(Graduateandabove)(LessthanSecondary)(Secondary)(University)教育程度Educationlevel樺舍文化刊物精準溝通目標客層讀者輪廓ReadershipDemographics樺舍文化刊物精準溝通目標客層職業類別Occupation公司負責人52%高級主管18%專業人士(醫生、會計師等)9%其它(家庭主婦、官員等)10%普通公司職員5%公家單位職員6%公司負責人高級主管專業人士(醫生、會計師等)公家單位職員普通公司職員其它(家庭主婦、官員等)(CompanyPresident)(Upper-LevelManagement)(Professional(Physician,Accountant…))(Publicofficial)(CompanyEmployee)(other(Housewife,officer…))刊物優勢PublicationStrengths樺舍文化刊物精準溝通目標客層兼具銷售與口碑的優勢品牌ASuperiorBrandinTermsofBothSalesandNameRecognitionLEXUS連續四年蟬連J.D.PowerAsiaPacific亞太地區台灣區顧客服務滿意度第一名，以及連續三年獲得J.D.PowerAsiaPacific亞太地區台灣區新車銷售滿意度第一名，顯示LEXUS「專注完美，近乎苛求」的品牌形象，已深獲車主的青睞。選擇優勢品牌所製作的企業刊物，就像同樣選擇了兼具品味和質感的曝光媒體。LexushasachievedrecognitionfromJ.D.PowerAsiaPacificasfirstincustomersatisfactionintheTaiwanCustomerServiceIndex(CSI)Studyforthefourthconsecutiveyear,andfirstincustomersatisfactionofnewcarsalesforthethirdconsecutiveyear.ThisindicatesthattheLexusmotto,“TheRelentlessPursuitofPerfection,”hasstruckachordwithcarowners.Thus,selectingamagazinesuchasthisone,isakintoselectingaexposuremediumthatreflectsbothtasteandstyle.刊物優勢PublicationStrengths樺舍文化刊物精準溝通目標客層配合雜誌曝光突顯品牌價值TheMagazineasaMeansofBringingOutBrandValue雜誌訴求為「Life-Style」，內容規劃休閒生活、流行時尚的精緻報導，商品與雜誌配合曝光，除了能帶動廣告質感外，結合LEXUS的精緻形象更能提昇品牌價值。在雜誌控管方面，內容與廣告維持3:1的比例，能夠有效地保證廣告曝光品質。Astheeditorialfocusofthismagazineis“lifestyle,”itincludesrichfeaturearticlesontopicssuchasleisureandfashiontrends.Coordinatingproductexposurewitheditorialcontentnotonlyenhancestheimpactofyouradvertisement,butalsotiesinthesophisticatedLexusimageandelevatesbrandvalueyetfurther.Inaddition,forthepurposesofqualitycontrol,thepercentageincontentandADisalways3:1,thusensuringoptimalproductexposure.廣告效益直接反應消費行為AdEffectivenessDirectlyReflectedinConsumerBehavior相對於高級車種當中，LEXUS的女性車主佔了極高的比例，而車主多為擁有社經地位並具有消費能力的族群，所以廣告效益不但能夠落實到消費行為之外，商品也能直指高收入女性的消費市場。Nowadays,onewillfindthatamongluxurycars,alargepercentageoftheownersarefemales,aconsumergroupwithsocialstatusandspendingpower.Soadvertisementsnotonlydirectlyleadtoconsumerspending,butcanalsobetargetedatthemarketofhigh-incomefemales.刊物優勢PublicationStrengths樺舍文化刊物精準溝通目標客層出刊訊息PublicationInformation印量：65,000本開本：23×29.9cm左翻發行對象：LEXLUS車主出刊時間：季刊(3、6、9、12月約25號出書)截稿時間：廣告預訂版位截止－發刊前20日審稿－發刊前14日。完稿－發刊前7日網片－發刊前4日65,000copiesPaperSize:23×29.9cm,flipfromrighttoleft,gluebindingTargetReadership:LEXUScarownersPublicationDate:quarterly(the25thofeachofthefollowingmonths:March,June,September,December)SubmissionDeadline:Content–20daysbeforepublicationdate;ColorSeparationFilm–4daysbeforepublicationdate廣告價目AdvertisementPrices刊登版位廣告訂價尺寸封面裡InsideFrontCover$240,00023×29.9cm目錄前第一特跨FirstTwo-PageSpreadbeforeTOCPage$380,00046×29.9cm目錄前第二特跨SecondTwo-PageSpreadbeforeTOCPage$370,00046×29.9cm目錄前第三特跨ThirdTwo-PageSpreadbeforeTOCPage$360,00046×29.9cm特單頁1SpecialPage1$220,00023×29.9cm特單頁2SpecialPage2$215,00023×29.9cm特單頁3SpecialPage3$210,00023×29.9cm目錄對頁OppositeTOCPage$200,00023×29.9cmNEWS對頁OppositeNEWSpage$190,00023×29.9cm封底BackCover$280,00023×29.9cm封底裡InsideBackCover$190,00023×29.9cm內彩頁ColorInnerPage$180,00023×29.9cm廣告價目AdvertisementPrices廣告稿印刷特別色需於簽約前先另行估價特殊製作物另行估價截稿時間，除非有不可抗拒理由，廣告主或廣告代理商不得任意取消任何廣告。Advertisementswhichrequirespecialcolorsorspecialproductiontechniquesmayrequireadditionalfees;weaskthatclientsbringuptheseissuesbeforesigningacontract.Advertisementbuyersandadagenciesshouldnotcanceladsafterthesubmissiondeadlineexceptforunavoidablereasons.