Nissan Motor 日产汽车 SWOT XXXX

NissanMotorCo.,Ltd.CompanyProfilePublicationDate:28May2010:[phone]t:[phone]t:[phone]f:[phone]f:[phone]f:[phone]e:[e-mail]:[e-mail]:[e-mail]onitorisaleadingbusinessinformationcompanyspecializinginindustryanalysis.Throughitsproprietarydatabasesandwealthofexpertise,Datamonitorprovidesclientswithunbiasedexpertanalysisandindepthforecastsforsixindustrysectors:Healthcare,Technology,Automotive,Energy,ConsumerMarkets,andFinancialServices.ThecompanyalsoadvisesclientsontheimpactthatnewtechnologyandeCommercewillhaveontheirbusinesses.DatamonitormaintainsitsheadquartersinLondon,andregionalofficesinNewYork,Frankfurt,andHongKong.Thecompanyservestheworld'slargest5000companies.Datamonitor'spremiumreportsarebasedonprimaryresearchwithindustrypanelsandconsumers.Wegatherinformationonmarketsegmentation,marketgrowthandpricing,competitorsandproducts.Ourexpertstheninterpretthisdatatoproducedetailedforecastsandactionablerecommendations,helpingyoucreatenewbusinessopportunitiesandideas.Ourseriesofcompany,industryandcountryprofilescomplementsourpremiumproducts,providingtop-levelinformationon10,000companies,2,500industriesand50countries.Whiletheydonotcontainthehighlydetailedbreakdownsfoundinpremiumreports,profilesgiveyouthemostimportantqualitativeandquantitativesummaryinformationyouneed-includingpredictionsandforecasts.AllRightsReserved.Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinanyformbyanymeans,electronic,mechanical,photocopying,recordingorotherwise,withoutthepriorpermissionofthepublisher,Datamonitorplc.Thefactsofthisprofilearebelievedtobecorrectatthetimeofpublicationbutcannotbeguaranteed.Pleasenotethatthefindings,conclusionsandrecommendationsthatDatamonitordeliverswillbebasedoninformationgatheredingoodfaithfrombothprimaryandsecondarysources,whoseaccuracywearenotalwaysinapositiontoguarantee.AssuchDatamonitorcanacceptnoliabilitywhateverforactionstakenbasedonanyinformationthatmaysubsequentlyprovetobeincorrect.NissanMotorCo.,Ltd.Page2©DatamonitorNissanMotorCo.,Ltd.TABLEOFCONTENTSCompanyOverview..............................................................................................4KeyFacts...............................................................................................................4SWOTAnalysis.....................................................................................................5NissanMotorCo.,Ltd.Page3©DatamonitorNissanMotorCo.,Ltd.TABLEOFCONTENTSCOMPANYOVERVIEWNissanMotorisengagedintheplanning,developing,manufacturing,andmarketingofpassengerautomobiles,automobileparts,andforklifts.ThegrouphassignificantoperationsinJapan,NorthAmerica,andEurope.ItisheadquarteredinTokyo,Japanandemploysabout175,800people.ThecompanyrecordedrevenuesofJPY8,436,974million(approximately$84,370million)inthefinancialyearendedMarch2009(FY2009),adecreaseof22.1%comparedtoFY2009.TheoperatinglossofthecompanywasJPY137,921million(approximately$1,379million)inFY2009,ascomparedtoanoperatingprofitofJPY790,830million(approximately$7,908million)inFY2008.ThenetlosswasJPY233,709million(approximately$2,337million)inFY2009,comparedtoanetprofitofJPY482,261million(approximately$4,823million)inFY2008.KEYFACTSNissanMotorCo.,Ltd.HeadOffice1-1Takashima1-chomeNishi-kuYokohama-shiKanagawa220-8686JPN81455235523PhoneFax(JPYMn)MarchFinancialYearEnd175,766Employees7201TokyoTickerNSANYOTCBulletinBoardMarketTickerNissanMotorCo.,Ltd.Page4©DatamonitorNissanMotorCo.,Ltd.CompanyOverviewSWOTANALYSISNissanisoneoftheleadingautomotivebrandsintheworld.Thegrouphasawidegeographicbase.IthasoperationsacrossJapan,theUS,Canada,Mexico,Australia,NewZealand,SouthAfrica,theMiddleEast,andAsia.Inaddition,thegroupiswelldiversifiedintermsofrevenuegenerationfromthesegeographies.Thediversifiedgeographicalreachenablesthegrouptocatertoavariedcustomerbaseandbenefitfromopportunitiespresentinvariousmarkets.However,astringentcompetitionintheglobalautomotivemarketwouldfurtherdownwardpricepressureandadverselyaffectthegroup'sfinancialconditionandresultsofoperations.WeaknessesStrengthsWeakoperatingperformanceStrategicalliancewithRenaultDowngradeofcreditratingGlobaloperationsResearchanddevelopmentactivitiesThreatsOpportunitiesCompetitionintheglobalautomotivemarketExpansionofproductlineupsAppreciatingJapaneseYenagainstUSDollarGrowingopportunitiesinemergingmarketsInvestmentinzero-emissiontechnologyTighteningemissionstandardsStrengthsStrategicalliancewithRenaultThegroupmaintainsstrategicrelationshipwithRenault.BytheendofFY2009,Renaulthelda44.3%stakeinNissan,whileNissanowns15%ofRenaultshares.Theallianceisengagedintheautomobilemanufacturingandsales;aswellasforautomotivefinancing.InFY2009,thecombinedsalesofNissanandRenau