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上海交通大学硕士学位论文上海大众汽车有限公司采购与供应商管理研究姓名：刘巍申请学位级别：硕士专业：工商管理指导教师：季建华20060115;;;ABC,,,,,,,,,THERESEARCHOFPURSHASINGANDSUPPLIERMANAGEMENTOFSHANGHAIVOLKSWAGENAUTOMOTIVECOMPANYLIMITEDABSTRACTWiththeinvestmentandcarplantbuildingofmainworldautomotivemanufacturersinChina,thecompetitionofChineseautomotiveindustrybecomesmoredrastic.ShanghaiVolkswagen,onceastheleaderofChinesemodernautomotiveindustry,facesgiganticpressurethathasneverbeenmeet.Howtocutthecostmeanwhiletokeepthehighquality,thusincreasingthecompetitiveability,becomesthecorematterofSVW.So,basedontherealityofChineseautomobileindustryandacomprehensiveviewofsuppliermanagementinsideandoutsideChina,thethesisanalyzesthemeritsanddemeritsofdomesticandforeignsuppliermanagementobjectively;discussesthesuppliermanagementofSVW;andsuggeststhepurchasestrategyandnewsuppliermanagementmodelwhichissuitableforSVW.FirstofallthisthesisscrutinizesthemarketenvironmentintheChineseautomotiveindustry.ItemphasizesthepositivefactorsstimulatingthedemandincreasethecarmarketinChinaduringthelastfewyearsandthecomingchallengesinthenextfewyears,aswellasthepresentsituationsintheChinesecomponentsindustry.Meanwhile,theessaydiscussedcurrentsituationsintheChineseautocomponentsindustry,includingdevelopingprocess,developingmodule,developingstatusanddevelopingtendency.Thenthethesemakespre-sightofautodevelopmentworldwide,pointingoutthatthestepsofcardevelopmentwillaccelerate,technicalcreationwillbecomethekeysofwinners,thesafetycharacterofcarwillincrease,humanityandbrandwouldincrease,platformmanufacturing,globalsourcingwouldbecometendency.Thethesisalsodescribestheobjectofthewriting,thoughtofthethesisandsimpleinstructioninthebeginning.Secondly,thisthesisdiscussesthetheoryofsuppliermanagementespeciallytheSupplierManagementtheory,whichplaysaveryimportantroleintheautoindustry,directlyaffectsthecostandqualityofautomobiles.ThethesisintroducestheclassicmodelofthesuppliermanagementofautomotivecompaniesinsideandoutsideChina.TheforeignmanagementmodelincludesToyota,JapanandFord,America.ThecivilmanagementmodelincludesFAW-VWandSGM.Thethesisintroducesthecharactersandexperienceofthesuppliermanagement.Thirdly,thethesisintroducestheoverviewofSupplyDivisioninSVW.Accordingtothevarioustachesinthepurchasingprocess,theSupplyDivisioncanbedispatchedintoseveralmaindepartments,includingForwardingSourcing,ManufacturingPurchasing,LocalizationandGeneralPurchasing.Thethesisdescribesthefunctionsofeachdepartment.ItalsodescribesthepurchasingprocessofSVW,analyzingthecharactersanddeficitsoftheprocess.Anditpointedouttheproblemsinpurchasingandsuppliermanagementsuchaslocalization,costcontrolling,maintenancesupplierresource,judgmentofsupplier,thequalityofbuyer,etc.Lastly,thethesisdescribeshowtosolvetheproblemandcreatethepurchasingstrategyandsuppliermanagementstrategythatissuitabletoSVW.FromtheviewofanalyzingtheadvantagesanddisadvantagesofSVW,thethesissuggeststheideaofcreatingleverbalancepurchasingandsupplyingstrategy.Thethesisdiscussesthesuppliermanagementstrategyincludingsupplierselection,evaluationobjectandevaluationsystemofstrategicsuppliersandoptimizingthepurchasingprocessofSVW.ThethesisanalyzestherelationmanagementbetweenSVWandsuppliers,includingoptimizingsupplierselectionprocess,autopartscertificationandlocalizationprocess,supplierevaluationandstimulationsystem.Thethesisalsosuggeststhenewwayofpurchasingandsuppliermanagement.Thewaysarebuildingpartnerrelationshipwithsuppliers,suppliersystematicsupply,productresearchanddevelopmentwithsuppliers,non-corebusinesstransferringtothethirdparty,informationsharesystemsandenterprisescultureamalgamationwithsuppliers.TheauthorhopesthesewayscanpromotetheintegratedcompetitivenessofSVW.KEYWORDS:Purchasing,SupplierManagementStrategy200611520061152006115MBA-1-1.11.1.1GDPGDPGDP800CAGR:CompoundAnnualGrowthRateGDP8%35%11%1-120032002444.436.7%202.085.0%439.0835.2%197.1675.1%1-111804.7227.75%2004507.05507.1200314.1%16.5%MBA-2-1-21021994“”2003456.2435.1%20044511496002004274212.4%92019.3%144618.6%600200450100.755348.98868.82%200353.842,2012,5112,7003,0003,4203,9505,0005,5006,6506,0504,5007,3108,0407610612014017020023026029032036040045010%10%14%11%8%10%10%10%11%14%71%15%14%01,0002,0003,0004,0005,0006,0007,0008,0009,0002003200420052006200720082009201020112012201320142015LokaleFertigungImporteMarktwachstum%MBA-3-8124201976800%20%40%60%80%100%19962004()“”“KD”“”“”199619%200476%1-3199081.6199953414.8%36.8%199720%200258%20027200235333272%3200775%20032201011007002020MBA-4-1000200220041.1.22004420047002004180020033%2572200350%832200353.3%2003200387.2%2003A0ABC1-45200060020648.8%MBA-5-1-4200423:200760%WTO:200080%70%30%25%25%10%MBA-6-80.080.050.743.037.630.0*28,025,070.070.043.838.234.230.0*28,025,030.025.222.218.615.713.1*11,110,0020406080%200020012002200320042005200620073.0L)3.0L1-5ImportTaxafterChina’sJoiningintoWTO2005723702004140%1.1.3:119781956“”2MBA-7-19789080“”“”80%120005000390“”——2.51019“”I1“”2MBA-8-“”64060.4559.03%1CRNHHI1-11-1----------------------------------------------------------------------------------CR343.198.9