AStudyofBusinessProcessDesignBasedontheFunctionalMechanisminSCMtoImprovetheCompetitiveAdvantagesfortheDomesticOEMManufacturersintheElectronicalIndustries1902()()AStudyofBusinessProcessDesignBasedontheFunctionalMechanisminSCMtoImprovetheCompetitiveAdvantagesfortheDomesticOEMManufacturersintheElectronicalIndustries894231997()()()Kung()Kao-Hui()()Pin-Yang,Liu()()SupplyChainManagementOEMCompetitiveAdvantageProcessAnalysisSystemsPlanning&Design2OEMOEMODMOBM3AbstractBasedthedegreeofproductsupplyingissue,theoriginalOEMmanufacturerscanbeclassifiedintothreedifferenttypes:originalequipmentmanufacturer(OEM)originaldesignmanufacturer(ODM),andoriginalbrandmanufacturer(OBM).AnOEMisacompanythatusesproductcomponentsfromoneormoreothercompaniestobuildtheproductthataresoldunderthecustomer’sauthorization.ForthecasethattheOEMcompaniesarecapabletodesigntheproducts,willbetheODM.Furthermore,anODMcompany,whichownsitsbrandandmarketchannels,thenit,isclassifiedasanOBMcompany.FirmsinTaiwanhaveupgradedfromtheiroriginalroleofbeingOEMmakers.Nowadays,lotsofthedomesticmanufacturershavegoodabilitiesofbeinggoodOEMandODMsuppliers.BesidesofOEMandODM,someofthemareshiftingtobeingOBM’s.However,unfortunately,mostcompanies'informationprocesscannotrunparallelwiththechangingoftherolestheyare.Mainpurposeofthisstudyis,firstly,toprovideanintegratemodelininformationprocessdesign,and,secondly,toexpandmorestrategicprocessadvicesforcompaniesthatintendtoimprovetheirprocessmoreefficiencyandmoreflexibly.Acasestudy,whichisbasedonaselectedelectronicmanufacturer,isusedtoverifythestrategymodelproposedinthisthesis.Andtheresultsshowthatourmodelcanbeusedtodeveloptheframeworkoftheinformationprocessefficiently.KeywordSupplyChainManagementOEMCompetitiveAdvantageProcessAnalysisSystemsPlanning&Design41..........................................................................................................11.1......................................................................................11.1.1.........................................................................................11.1.2.........................................................................................31.2......................................................................................61.2.1..........................................................................................61.3................................................................................................81.4..................................................................................92.................................................................................................112.1....................................................................................112.2......................................................................132.2.1..........................................................................132.2.2..............................................................................152.3...............................................................172.3.1...................................................................172.3.2...................................................................192.4...........................................................212.5......................................................................222.6........................................................................................252.6.1................................................................................252.6.2................................................................................262.6.3..........................................................................3052.6.4...........................................................332.6.5.............................................................................372.7.....................................................................382.7.1.............................................................................382.7.2..............................503........................................................................533.1.............................................................................533.2...............................................................633.3........................................................794.................................................................834.1...........................................................................................834.2...........................................................................................854.3......................................................................884.4...............................................................90...............................................................................926...................................................................................................9461............................................................42.................................523........................