3-6市场营销专业中英文本科培养方案(2012-12-25)

1－1市场营销专业本科培养计划UndergraduateProgramforSpecialtyinMarketing一、业务培养目标ⅠEducationalObjectives市场营销专业培养具备管理、经济、市场营销、法律等方面的知识和能力，能在企、事业单位及政府部门从事市场营销及其管理以及教学、科研方面工作的工商管理学科高级专门人才。TheprogramofMarketingaimsattrainingadvancedprofessionalswithgoodabilitiesandknowledgeofmanagement,economics,legislation,marketing,etc.whowillbeabletoengageinmarketingmanagement,teachingorresearchinginthefieldsofenterprises,state-ownedorganizationsandgovernments.二、业务培养要求ⅡEducationalRequirement市场营销专业学生主要学习市场营销及工商管理方面的基本理论和基本知识，受到营销方法与技巧方面的基本训练，具有分析和解决营销问题的基本能力。毕业生应获得以下几个方面的知识和能力：1．具有自然科学、人文和社会科学的扎实基础，掌握管理学、经济学等专业基础理论；2．掌握市场营销的定性和定量分析方法；3．具有较强的语言与文字表达、人际沟通和管理协调能力；4．熟悉我国有关市场营销的方针、政策与法规，了解国际市场营销的惯例和规则；5．了解本学科的理论前沿及其发展动态,熟悉现实中各类组织的营销发展状况；6．掌握中外文资料查询、文献检索以及运用现代信息技术获取相关信息的基本方法,7.具有一定的科学研究和实际工作能力。StudentsmajoringinMarketingarerequiredtoacquirefundamentaltheoriesandbasicknowledgeofmarketingandbusinessmanagement;receivebasictrainingofmethodsandskillsinmarketing;mastergoodabilitiesofanalyzingandsolvingproblemsinmarketing.Thegraduatesarealsorequiredtoobtaintheknowledgeorabilitiesasfollows:1.Masteringsolidfundamentaltheoriesandknowledgeofnaturalscience,humanitiesandsocialsciencetogetherwithmanagementandeconomics,etc.;2.Acquiringbothquantitativeandqualitativeanalysismethodsappliedinmarketing;3.Havinggoodabilityofverbalexpression,interpersonalcommunicationandmanagementcoordination;4.Beingacquaintedwiththedirectivepolicies,regulationsandinternationalconventionsofmarketing;5.Understandingthetheoreticalcuttingedgeandthemostrecentdevelopmenttrendinrelativefield,andbeingacquaintedwiththemarketingsituationsofvariousorganizations;6.Masteringbasicmethodsofinformationinquiryandliteratureretrievalaswellasmeansofacquiringmoderninformationtechnology;7.Havingcertainabilitiesofresearchingandpracticalworking.三、主干学科ⅢMajorDisciplines市场营销专业主干学科：经济学、工商管理MajorDisciplinesforMarketing:Economics,BusinessAdministration四、核心课程与专业特色课程1－2ⅣCoreCoursesandCharacteristicCourses市场营销专业核心课程：宏微观经济学、商品流通经济学、管理学原理、市场营销学、服务营销学、营销管理与策划、消费者行为学、物流管理学、营销研究方法、营销调查与决策、商务谈判、会计学、统计学、财务管理MajorCoursesforMarketing:Macro&MicroEconomics,CommodityCirculationEconomics,ManagementPrinciples,Marketing,ServiceMarketing,MarketingManagementandPlanning,ConsumerBehavior,LogisticsManagement,MarketingResearchMethods,MarketingResearchingandDecisionMaking,BusinessNegotiation,Accounting,StatisticsandFinancialManagement.市场营销专业特色课程：市场营销学、服务营销学、营销管理与策划、商务谈判、营销渠道管理、营销创新MarketingCharacteristicCourses:MarketingPrinciples,ServiceMarketing,MarketingManagementandPlanning,BusinessNegotiation,MarketingChannelManagement,MarketingInnovation.五、计划学制与学位ⅤLengthofProgramandDegree修业年限：四年Duration:4years授予学位：管理学学士DegreeGranted:BachelorofManagement六、最低毕业学分规定ⅥGraduationCreditCriteria课程类别课程性质通识课程PublicBasicCourses学科大类课程BasicDisciplinaryCourses专业课程SpecializedCourses个性课程PersonalizedCourse集中性实践PracticeCourses课外学分StudyCreditafterClass总学分TotalCredits必修课RequiredCourses354146.5\24.5\190选修课ElectiveCourses941010\10第二专业需修满50学分，其中含6学分《毕业论文》。七、课程修读指导建议ⅦRecommendationsonCourseStudies1－3GeneralEducationElectiveCoures八、理论教学建议进程表ⅧTheoryCourseSchedule课程类别CourseClassifi-cation课程性质CourseNature课程编号CourseNumber课程名称CourseTitle学分Crs学时分配Including先修课程PrerequisiteCourse第二专业SecondMajor总学时Tothrs.实验Exp.上机Ope-ration实践Prac-tice课外Extra-cur建议修读学期SuggestedTerm通识课程PublicBasicCourses必修课RequiredCourses4220001110思想道德修养与法律基础Morals,EthicsandFundamentalsofLaw34881-64220002110中国近现代史纲要OutlineofContemporaryandModernChineseHistory2321-64220003110毛泽东思想和中国特色社会主义理论体系概论IntroductiontoMaoZedongThoughtandSocialismwithChineseCharacteristics496321-64220005110马克思主义基本原理MarxismPhilosophy34881-61060001110军事理论MilitaryTheory232162-44210001110体育1PhysicalEducationⅠ13214210002110体育2PhysicalEducationⅡ132242100011104210003110体育3PhysicalEducationⅢ132342100021104210004110体育4PhysicalEducationⅣ132442100031104030002110大学英语A1CollegeEnglishA13641614030003110大学英语A2CollegeEnglishAⅡ36416240300021104030004110大学英语A3CollegeEnglishAⅢ36416340300031104030005110大学英语A4CollegeEnglishAⅣ36416440300041104120017110大学计算机基础FoundationofComputer232121程序设计语言课程组(三选一，3学分)4120023110计算机程序设计基础(C语言)FundamentalsofComputerProgramDesign(C)3481224120024110计算机程序设计基础(FORTRAN语言)FundamentalsofComputerProgramDesign(FORTRAN)3481224120025110计算机程序设计基础(VB语言)FundamentalsofComputerProgramDesign(VB)348122小计Subtotal35720246464选修课ElectiveCourses创新创业类InnovationandEntrepreneurshipCourses全校学生要求至少取得9学分，且在每个类别中分别至少选修一门课程。Allstudentsarerequiredtoobtainatleastninecredits,andselectatleastonecourseinfivecategoriesrespectively.人文社科类ArtsandSocialScienceCourses经济管理类EconomyandManagementCourses科学技术类ScienceandTechnologyCourses艺术体育类ArtandPhysicalEducationCourses1－4课程类别CourseClassifi-cation课程性质CourseNature课程编号CourseNumber课程名称CourseTitle学分Crs学时分配Including先修课程PrerequisiteCourse第二专业SecondMajor总学时Tothrs.实验Exp.上机Ope-ration实践Prac-tice课外Extra-cur建议修读学期SuggestedTerm学科大类课程BasicDisciplinaryCourses必修课RequiredCourses4170259110专业导论IntroductionofSpecialty11614170057110管理学原理AManagementPrincipleA34814010053110宏微观经济学Macro&Microeconomics3.5561*4050065110高等数学B1AdvancedMathematicsBⅠ58014050066110高