汽车系统构造(英文版)-Lesson 26 Selling a Car Online

Lesson26SellingaCarOnline•Whenyoudecidetosellyourcar,therearethreetraditionalwaysofsellingit;eitherprivatelytoanotherdriver,toadealerinsaleorpart-exchange,orthroughanauction.•Privatesellinginvolvesadvertisingthesaleofthecaryourself;thisisusuallycarriedoutthroughnewspaperlistings,magazinelistings,orthroughanadvertinthewindowofthecar.•Oneofthefastestgrowingwaysofadvertisingacaristhroughonlinecarlistings.Thesearesimilarto(andsometimesrunby)thelistingsincarmagazinessuchasAutoTraderandExchangeandMart.•Thisarticlewilllookatthebenefitsandcostsofadvertisingyourcaronline.•HowOnlineListingsWork•Onlinelistingsarestoredinadatabasewithineachsite,andaredisplayedaccordingtothecriteriathepotentialbuyersets.Theycansearchbymake,model,ageofcar,features,andmoredependingontheindividualsite,althoughthemostcommonwayforcarstobelistedisbymodel(e.g.:FordFiesta).•Details.Themostimportantpartofanycaradvertisthedetailsofthecaritself.Theseareusuallywritteninthesameshortenedstyleasclassifiedcaradverts.Forexample:•2002FordFiesta1.4ZETEC5DRNEWSHAPE,1owner,14,000miles,air-conditioning,powerassistedsteering,electricwindows,centrallocking,alloys,silver?599(NameofCity)Tel:[phone]•Thesedetailsarecrucial,asanydecisionstolookfurtheratthecarwillbemadeusingthisdata.•Photos.Alongwiththedetailsofthecar,manyonlineadvertsincludeoneormorepicturesofthecar(orasimilarspec/colour).Thisallowsthepersonsearchingforacartoseewhatitlookslike,aswellasmaybeallowingabrieflookattheconditionofthecar.•Somesitesallowmorethanonephototobedisplayed,attractingmoreattentiontothecarthananytextadvert(howeverwellwritten).•Contact.Eachonlineadverthasonitthecontactdetailsofthesellerordealer.Thisallowsthemtobecontactedinordertoactuallymakethesale!•Sometimesthecontactdetailsarejustanemail,althoughmostlyaphonenumberisgiven,andoccasionallyanaddress.•BenefitsofSellingaCarOnline•Largenumberofviewers.Thekeybenefitofadvertisingyourcaronlineisthatyoucanexposetheoffertoalargenumberofpeopleacrossthewholeofthecountry.•Theaccessibilityoftheinternetmeansthatalthoughyoumaybetheoppositesideofthecountrytoyourbuyer,theycanstillviewyourcaranddecideifitisworththetravelingneededtobuyit.•Withanonlineadvertyouarenotrestrictedtolocalareasasyouwouldbewithmagazinesand(particularly)newspapers.•Cheaperthanprintedlistings.Anadvertwithanonlinecarlistingsiteischeaperthananequivalentprintedlistinginamagazineornewspaper.Theoverheadcostsofawebsitelistareconsiderablylowerthanthoseofaprintedlist,meaningthatlower(andoccasionallyfree)pricesarecommon.•Searching.Searchingforaparticularcarismucheasieronline.Whereasacarlistingsmagazinemayhavetocreatepagesdedicatedtocertainsizesofcar,prices,orparticularmakes;anonlinelistcanbeorganizedandcategorizedaccordingtomanydifferentareas.•Someonesearchingforyourcaronlinecansimplyenterthemake,model,andapproximateageorpriceofthecar,andbegivenaspecificallyrelevantlistinstantly.•However,someonesearchingforyourtypeofcarinamagazineornewspapermaystruggletofinditquickly,astheymayhavetoflickthroughpagesforhoursfindingtherightcarinapileofotherirrelevantcars.Thepicturesinsomemagazinesmakeitabiteasier,buttheyarestillnowherenearasquickandeffectiveasanonlinesearch.•Detailsandphotos.Anonlineadvertmeansthatyouaremuchlessconstrainedforspacethanwithnewspapersormagazinesforwhichspaceisanexpensivepremium.Manyprintedlistingswillchargeyoubytheword,whereasthisalmostneverthecasewithonlineadverts.•Althoughtherewillberestrictionsonthenumberofwordsyoucanuse,andonthesizeofanyphoto(s),onlinelistingsarestillmuchmoreopenwiththeamountofspaceyoucanusethanprintedlistings.•Thismeansthatonlineadvertscanincludemoreofthedetailsaboutthecaranditsspecifications,makingitmoreattractivetothosethatviewtheadvert.•DisadvantagesofSellingaCarOnline•Themaindisadvantageofonlineadvertsisthatyoucanreceivelotsofrepliesfrompeoplewhoaretoofarawaytorealisticallywanttobuythecar.•Astheinternetisaccessiblebypeopleacrossthewholecountry,youmayfindthatyoureceivemore,butnotnecessarilyrelevantcallsfromthosewhoareinterestedbutnotreallyinterestedintravelingtoviewandbuyit.•Thismeanssometimetherecouldbelostansweringcallsthatarenotgoingtoleadtothecarbeingsold.•Therearesolutionstohelpthishowever.Mostonlinelistingsitesrequireapostcodetocarryoutasearch.Thismeansthatcarscanbelistedaccordingtohowfarawaytheyarefromthepersonlookingtobuy,helpingensurethattheydonotcallpeoplewhosecarstheyarenotrealisticallygoingtobuy.•Therearealsoanumberofchecksandinspectionsthatcanbebought,allowingacarthatistoofarawaytobeviewedtobecheckedbyathirdpartytoensurethatitisofareasonablestandard/matchesthedescriptions.•Thanksforyourpresence!