HND大综合2planning详解

ContentsPersonalassessmentofskills.........................................................................................2Titleoftheproject..........................................................................................................2Objectivesoftheproject................................................................................................2Statementofissuesofinvestigate..................................................................................3Reasonsforthechoiceofissue......................................................................................4Justificationforthechoiceofbusiness..........................................................................5Primaryandsecondarysourcesofinformation.............................................................6Primaryinformation.......................................................................................................6Secondaryinformation...................................................................................................6MethodsandJustification..............................................................................................7Plan................................................................................................................................8Negotiateddatesfortheplanning,developmentandevaluationoftheprojectandtimescalesforconductingtheinvestigation..................................................................7Identificationoftheresourcesincludingtimeneededtocarryouttheinvestigation....8PersonalassessmentofskillsIhavealotofadvantage,suchashonestandoptimism.Duetogoodgroupconsciousness,Icanmakecontributetocooperationandcohesionsothatachieveorganization’sgoalasearlyaspossible.Whenteammatesspeak,Iamabletolistentotheircommunication.Ifhavingmistakeordifferentopinion,Iwilltalkaboutwiththeminsteadofdirectlyasking.Icanworkaloneandworkwithothershavingvariouscharacter.Apartfromthese,Ihavebetterexecutivepower.Missionbelongingtome,willusuallybeachievedbeforedeadline.Beforeproject,Irealizemyweakness.Ihaveobsessivecompulsivedisorder,WhenIwanttosolveonething,ifitisunfinished,Iwillneverdothenextthing.so,sometimes,myproject’sspeedofprogressisuncertain.Arrangingmissionimproperlyoftenleadtolowefficient.Inaddition,becauseofcarelessnesssometimes,thereishighmistakeoddsinmywork.TheGU2isaopportunitythatcanhelpmeimprovemyweaknessonaboveaspect,atsametime,GU2alsoisgoodforimprovingtheseabilitiessuchas,communicationandexpression.TitleoftheprojectThetitleofmyreportisHazelineinChina--investigationonthemarketingstrategyofHazeline.ObjectivesoftheprojectWhenplaningtoenterintoChinesemarket,Hazelinehastofacethepotentialthreatsandopportunities.Asworld-famouscorporation,UnilevermustissueaseriesofmeasuresabouthowenterintoanewmarketandhowobtainexpectedresultsforHazeline.Therefore,myobjectivesofthereportaregivingasfollows:1)SurveytheinternalandexternalsituationofHazeline.2)IdentifyopportunitiesandthreatsinChinesemarket.a)ByPESTAnalysis,torealizeChinesemarketenvironment.b)AnalyzetheHazeline’sProductlifecycleandCorporationlifecycle.3)AnalysethestrategiesusedbyHazelineinChina.a)4Panalysisb)Standardizeoradaptit’smarketingmix4)Assesstheadvantagesanddisadvantagesusedbycompany.StatementofissuesofinvestigateFirstandforemost,HazelineisUnilever’ssubsidiary,andUnileverisworldfamousmultinationalcorporationfoundedinEuroperatherthanChina,however,now,wecanseeUnilever’sproductinanumberofsupermarket,whichmeansthatUnilevermusthavetheprogresswhichentersintoChinaandintheprogress,Hazelinealsoisparticipant.Therearelotsofreasonwhichmakecontributiontotheprogress,suchasdomesticfactorandforeignfactor.Iwillinvestigatetheinteriorcircumstancesandexternalcircumstances,suchas:LocalmarketlocalcompetitionconditionForeignermarketsuchasChinaForeignercompetitionconditionFurthermore,whenHazelinedecidestoenterintoChina,seniormanagermustadaptstrategyChinesemarket.Toachievethis,theyshouldpayattentiontothefollowingfactorCompetitorsexistinginChinesemarketBusinessenvironmentinChinesemarket,suchaspolitical,economic,social,technologyUnilever’sadvantageandweaknessinChinaUnilever’sProductlifecycleandCorporationlifecycle.Next,IplantofindouttheseinformationaboutthemethodsusedbyHazelinetoenterintoChinesemarketandrelevantnewsorreport.Investmentstrategy-bypurchasinglocalwell-knowcompanytooverseasinvestment.Brandstrategy-multi-brandDistributionstrategy-multi-distributionPricestrategy-skimorpenetratestrategyPromotionstrategy-advertisementFinally,Iwillanalysethesestrategies’superiorityanddisadvantages.WhateffectsthesestrategieshavebroughtWhetherthesestrategieshavesomelatentdefectsWhetherthesestrategiescanbeupgraded.ReasonsforthechoiceofissueWithChina'seconomydeveloprapidly,moreandmorecorporationplantoinvestinChina.HazelineismemberofUnilever,inthat,theplanthatwhichcountryshouldbenoticedoftenismadebyUnilever,andHazelinejustobeysit.Unileverismultinationalcorporation,whenitenterintoChina,itsmainaimistoearnmore,however,theremustbeobviousreasonthatfaci