Intercultral-Communication

IntercultralCommunicationbySuZhanghuaPage22TeachingObjects：本课程主要介绍不同文化的特点和交际类型,分析文化冲突产生的原因,帮助学生了解东西方不同的文化和习俗,解决学生在跨文化交际中因文化的差异而产生的种种困惑,逐步提高学生跨文化交际的实际能力.ThiscourseaimstofamilirizeSswithdifferenttypesofintercultralcommunication,introduceSsthecharacteristicsofdifferentculture,analyzethereasonsofcultureshockandhelpSsgettoknowwesterncultureandcustoms,andfinallyenhanceSsINTERCULTURALcommunicationabilityPage33UnitOneCulture,Communication&IntercultralCommunicationObjectives:bytheendoftheunityouwillbeableto:1.defineculture,communicationandintercultralcomminication2.describethecharacteristicsofculture,elementsandtypesofcommunication3.understandtheimportanceofintercultralcommunicationandintercultralbusinesscommunicationPage44Howtodefineculture？Culture(Latin:cultura,lit.cultivation)[1]isamodernconceptbasedonatermfirstusedinclassicalantiquitybytheRomanorator,Cicero:culturaanimi.Thetermculture,whichoriginallymeantthecultivationofthesoulormind.Adistinctioniscurrentbetweenthephysicalartifactscreatedbyasociety,itsso-calledmaterialcultureandeverythingelse,[3]theintangiblessuchaslanguage,customs,etc.thatarethemainreferentofthetermculture.Page55Thesystemofsharedbeliefs,values,customs,behaviors,andartifactsthatthemembersofsocietyusedtocopewiththeirworldandwithoneanother,andthataretransmittedfromgenerationtogenerationthroughlearning.Page66WhatisInterculturalcommunication?Interculturalcommunicationisaformofglobalcommunication.Itisusedtodescribethewiderangeofcommunicationproblemsthatnaturallyappearwithinanorganizationmadeupofindividualsfromdifferentreligious,social,ethnic,andeducationalbackgrounds.Interculturalcommunicationissometimesusedsynonymouslywithcross-culturalcommunication.Inthissenseitseekstounderstandhowpeoplefromdifferentcountriesandculturesact,communicateandperceivetheworldaroundthem.Page77MetaphorsincultureThecultureicebergCultureabovethewaterline(显性文化)Culturebelowthewaterline（隐性文化）Pleaseillustratesomeexamplesofthem.Page88TYPESOFCOMMUNICATIONSVerbalcommunicationNon-verbalcommunicationWrittencommunicationVisualcommunicationPage99Page1010Page1111Page1212Page1313Page1414Page1515MicromessagePage1616Page1717Page1818InterculturalbusinesscommunicationIntercultualcommunicationwithinbusinesspeoplefromdifferentculturalbackgrounds.Page1919What’sthedifferece?AmericanbossandChinesebossWaysofthinkingModelsofbehavior